The 10 Most Innovative CDN Disruptors to Watch in 2022 May2022

Meanwhile, the EU’s GDPR has shaken the advertising
industry. Non-compliance can be devastating – the EU
imposes fines of 4% of global revenue or 20 million
Euros, whichever is higher.
Sizmek initiated preparations to counter its effects as
soon as plans for the legislation were announced years
ago, making sure their AI-powered fusion of creative,
media, and data was ready.
The company allows its clients to deploy targeted
campaigns without resorting to the use of personal data.
This is achieved through their Peer39 contextual targeting
solution that applies artificial intelligence to analyze words
and phrases, and the relationship between them to fully
understand the context and category of any page. They can
also stay safe from fines with fully managed service, from
account management to DCO to audience development to
performance reporting and beyond.
Instead of suffering a GDPR-induced downturn, Sizmek’s
clients are now better positioned than their competitors to
navigate this changed marketing landscape.
“Our AI-driven
decisioning engine can
identify robust insights
within data across the ve
key dimensions
of predictive
marketing—campaigns,
consumers, context,
creative, and cost.”
— Mark Grether
CEO
Agencies and advertisers get increased visibility and
control over their media planning and buying; they can
identify how every element works and then hone their
strategies for the best results.
Molding the Future
Because Sizmek employs AI extensively, it is fully aware of
how the technology is constantly improving and becoming
more accurate. It is already able to decide which person a
specific ad should be delivered to out of millions of bid
requests per second.
As AI continuously learns, and will only improve in the
upcoming years, Sizmek is working to better place ads at
scale in real-time, helping brands improve conversions and
attract their most valuable consumers.
Sizmek is also investing in learning when individuals are
most receptive to marketing messages. Factors like the
period before and after a related purchase, time of the day,
and day of the week all form a complex data relationship
that holds enormous marketing potential if it can be
unraveled—which Sizmek is already able to evaluate.
As it makes advances by leaps and bounds in terms of
technology, Sizmek has maintained its emphasis on
transparency. Their industry-first consumer/business model
update at the beginning of 2018 marks the company’s
vision for how AdTech should be moving towards full data
accessibility and pricing transparency.
This leadership in technology adoption and self-regulation
have placed Sizmek in the driving seat of the marketing
world, a position in which it seems very comfortable.
May 2022 | 33 | www.insightssuccess.com