The 10 Most Innovative CDN Disruptors to Watch in 2022 May2022

employees to easily record and share
personal video messages while
tracking engagement levels for that
content.
These insights can be leveraged to help
businesses understand which material
is resonating with customers, partners,
and their own employees.
Outshining the Competition
When Vidyard was first launched, its
biggest barrier to success were
prominent video-hosting and playback
solution platforms that were available
for free. The challenge was getting
businesses to understand that these
platforms offered limited analytics,
security, scalability, and integration
into existing technologies.
Due to these limitations, video viewer
data could not be mapped into a
Marketing Automation Platform
(MAP) or Customer Relationship
Platform (CRM). “Competing with
“free” is never easy unless you can
demonstrate a clear and quantifiable
return-on-investment that aligns with
their business goals,” states Michael.
Once businesses realized these
shortcomings, Vidyard was
immediately more appealing. The
company has secured its dominance by
demonstrating clear value and ROI,
coupled with the ability to help
organizations more rapidly adopt video
across different teams as a strategic
business advantage.
Global Impact
With Vidyard’s personalized video
solution, brands have the ability to
create unique video content that
seamlessly weaves in an individual
viewer’s name, company name, title
and other unique information.
These videos are driving conversion
rates higher than that of traditional
content. Whether it is a telco sending a
personalized video message to explain
a bill, a university sharing a custommade
video to recruit new students, or
a B2B company using bespoke videos
to promote a new product or event, this
is a powerful way to stand out and to
engage audiences in a memorable and
compelling content experience.
A Flawless Game Plan
While Vidyard continues to grow its
own marketing and sales teams, a key
part of its strategy is to invest further in
partnerships. Last year, it launched a
series of new partner programs to work
with resellers, agencies, systems
integrators, and technology partners to
broaden its market reach.
In addition to leveraging new channels,
the company recently launched its
Vidyard GoVideo partner program that
enables any technology provider to
embed aspects of Vidyard’s platform
within its own offerings, free of charge.
Vidyard is also partnering with training
and education organizations such as
Always Hired, Sales Bootcamp and
Sales for Life, which are training
students on how to use video to
improve their sales process.
Evolving with the Journey
Vidyard is expanding its footprint in
different markets and geographies. The
company is accelerating its growth in
financial services, manufacturing and
education while rapidly growing its
customer bases in EMEA and the Asia-
Pacific.
Much of this expansion will be fueled
by its product innovation in areas such
as video personalization, video sales,
interactive video, and video for
customer support.
Vidyard is leading the charge in
delivering a comprehensive video
platform to host, analyze, and
operationalize video in a way that
exposes key flaws in most executives’
assumptions. It is on a mission to help
everyone leverage the power of this
medium to build better relationships,
communicate more clearly, and
humanize the way we do business.
The Rewards of Perseverance
In December 2017, Vidyard was
recognized for its rapid revenue
growth, bold innovation and
entrepreneurial spirit with a Deloitte
Technology Fast 50 program award,
ranking 16th with a growth rate of 21.4
% over the previous four years.
The company was also selected as a
finalist for the 2017 MIT Sloan CIO
Symposium’s Innovation Showcase
based on the strategic value and
innovation it brings to digital
enterprise now and in the future.
Vidyard has also been named one of
the ‘Top Rated Enterprise Video
Platforms’ by TrustRadius and ‘Leader
for Online Video Platforms for Sales
and Marketing’ by Forrester.
May 2022 | 35 | www.insightssuccess.com