IFAINT22_D4_Online

I NEWS I
Huawei committed to Europe with
focus on health and fitness
The world's best selfie camera, 'knuckle knock' touchpads and a new Strava
partnership are among Huawei's trailblazing highlights at IFA 2022
The brand's commitment to innovation and technology leadership
was said to be "burning as bright as ever" as its president for
Western Europe William Tian took to the IFA Berlin stage for
Saturday's keynote speech.
An eager audience heard how the tech giant currently ranks
second in the world for R&D investments - behind Google's parent
company Alphabet - with a large amount allocated to Huawei
Health.
"Fitness and health is one of Huawei's
most focused categories right now,"
Mr Tian said. "We have been putting a
lot of resources into this area. This has
led us to global number two sales of
the world which means more than 100
million units of shipment last year and
we have more than 350 million active
users of Huawei Health."
He continued: "How have we achieved
such success for the past few years?
Because, we put a lot of R&D into it.
One example - more than 80 research
institutes globally are now working
with Huawei to deliver this personal
technology. Another example: Huawei
last year built a health and fitness lab at
our headquarters to pioneer this latest
technology. What are they doing right
now? They are exploring new frontiers."
Giving a sneak peak into the
laboratory's current research projects,
Mr Tian said Huawei is investigating
the possibility of measuring blood
sugar levels and monitoring health at
high altitude with its wearable devices.
The latest superstar product to emerge
from its efforts is the Watch D - a
classic sports watch that measures
steps, has 78 workouts and can even
measure blood pressure accurately.
This is thanks to its mini pump and
airbag technology which work hand in
hand with a sensor and AI.
Other areas of innovation fall into the
smartphone category, with Mr Tian
introducing the nova 10 series with
"the world's best front camera phone"
boasting 60 megapixels.
The company's new partnership
with Strava was also announced at
IFA 2022, meaning the GPS cycling
and running app will be integrated
with Huawei's wearable devices.
Furthermore, the MateBook X Pro was
unveiled with its interesting 'knuckle
knock' touchpad which enables users
to take screenshots by knocking twice
on its surface.
Mr Tian concluded by underlining
Huawei's continued commitment and
investments in Europe. "We are still
innovating, we are still bringing many
new technologies and products to
millions of loyal customers," he added
Hall 6.2a / Stand 101
Huawei President for western Europe William Tian being interviewed by Ben
Wood, chief analyst of CCS Insight, at a keynote speech at IFA 2022 on Saturday
8 IFA INTERNATIONAL • MONDAY 5 TH SEPTEMBER 2022
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