PAGE 10 - GROVE CITY LIVING - <strong>September</strong> 4, <strong>2022</strong> www.columbusmessenger.com Strummin’ Strings at Jimmy Ray Guitars Heart, soul, and guitars ready to rockand-roll, Jimmy Ray Guitars is quickly becoming the area’s go-to for all things guitars. Owner Jimmy Ray turned his lifelong love of music and passion for guitars into a <strong>Grove</strong> <strong>City</strong> shop preparing to celebrate its first anniversary. With a strong personal collection of guitars, Jimmy sought out and bought other collections to build his shop inventory. Traveling both near and far for these great finds, Jimmy Ray has enjoyed sharing his passion for music and guitars to the local community. The Business Seeing a guitar-shaped hole in the business scene of <strong>Grove</strong> <strong>City</strong>, Jimmy brought his years of entrepreneurial experience and combined it with his passion for guitars and desire to serve the central Ohio community. “I want to be the one people come to,” he said. Doors opened last <strong>September</strong> with a grand opening celebration. Jimmy said opening, owning, and operating a business has been a humbling experience to new degrees. This brought him to consider big-ticket questions such as “why Family Owned and Operated Since 1963 For Pizza Perfection “Old world cooking with new world service” 4011 Front Street <strong>Grove</strong> <strong>City</strong>, Ohio 43123 875-2700 www.zamarellispizzapalace.com Tues.-Wed.-Thurs_______4:00 to 12:00 Fri. -Sat._______________4:00 to 1:00 Sunday_______________4:30 to 10:30 CATERING AVAILABLE Quick Repsonse Code Jimmy Ray Guitars is located at 3558 Broadway <strong>Grove</strong> <strong>City</strong>. do you do this?”, “why do you keep doing it?” and “are you happy doing it?” Given the number of times Jimmy says he loves what he does, he’s quite happy. And it shows in his customer service. He jokes with his customers, listens to them when they are having a challenge and hands them a guitar when there is something in their soul they just need to get out. People stop in throughout the week, just to say “Hi” and soak in some of his charm. The Experience “I want it to be your home away from home,” said Jimmy when asked why this shop was so important to him to open in <strong>Grove</strong> <strong>City</strong>. Jimmy thrives on making people feel welcome to the point of it being like home. Customers who know their way around a guitar add to the feel and make it sound like home, too. And it’s not just locals, he’s had customers come from neighboring counties and even as far away as Cincinnati. But the welcoming environment is just one part. Jimmy also thrives on helping people through guitars, whether that’s working with a seasoned musician or introducing the instrument to someone for the first time. Unlike past business experience, including a tattoo parlor and a home improvement business, there’s more decision-making instore in selecting a guitar. He makes it about the one-on-one experience and help to find ‘the one’ guitar that is the best fit for a person, not unlike finding the right pair of pants. “I give my 100 percent to everyone who walks in the door.” Reviews like this make is all work while according to Jimmy Ray. Not every day are Google Reviews considered “must read”, but Jimmy Ray’s are. It’s clear from the continuous praise that this shop is a much needed and appreciated piece of the city. “This guy keeps his customers happy. He did some repairs for me and saved me from spending too much money somewhere else. He’s also a great dude!” “I went into Jimmy’s today with several questions and had the pleasure of dealing with the gentleman named Jimmy. He had answers to every question I had as well as he builds beautiful guitars. He assisted me personally in finding the right guitar for me and for an amazing price. I will no longer go to any music store other than Jimmy’s. Thank you for the amazing customer service and assistance.” Play, Tune, Clean While guitars in the shop come from a little bit of anywhere and everywhere as Jimmy seeks out sales, he does have guitars he’s custom built. In many cases, this is to bring the original instrument to its full potential. He said “play, tune, clean” is a constant to keep them in their best condition possible. This summer, Jimmy Ray’s held its first all-day Saturday sale with 10 percent off of guitars with a great turnout. Jimmy plans to repeat the sale with some form of frequency in an effort to continue with his intention to keep guitar ownership affordable. Gift certificates are also available, which is a great option for family members to give to the aspiring, or avid, guitar player so they can select something themselves. As for what comes next as year one rolls into year two, Jimmy said he’ll keep on doing what he’s doing and where he’s doing it. “I know I’m in the right spot. I know I’m doing what I’m needed to do.” Ready to find your sound at Jimmy Ray’s Guitars? Visit the store located at: 3558 Broadway <strong>Grove</strong> <strong>City</strong>, near Jolly Pirate Donuts. Find them online: jimmyrayguitars.com
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