National Hardwood Magazine - October 2022

MUELLER BROTHERS
TIMBER, INC.
Tracey Mueller, Log Procurement; Kevin Mueller, Mill Manager;
and Randy Mueller, Sales
SAWMILL AND TWIN BAND RESAW
Manufacturers of:
4/4 - 8/4 Grade Lumber
SPECIALIZING IN PLAIN SAWN:
• WALNUT • COTTONWOOD
• SYCAMORE • HICKORY • RED OAK
• WHITE OAK• SOFT MAPLE
• HARD MAPLE • ASH
400,000’ DRY KILN CAPACITY
1,000,000’ DRY STORAGE
PLANER
STRAIGHT LINE RIP
GANG RIPPING
DOUBLE END TRIM
EXPORT PACKAGING
CONTAINER LOADING
Grooved sticks used on all
whitewoods and White Oak.
P.O. BOX 175
OLD MONROE, MO 63369
PHONE: 636-665-5193
FAX: 636-665-5812
Email: randy@muellerbros.com
www.muellerbros.com
NHLA
TRADE TALK Continued
name, shortened from Northwest Hardwoods to NWH,
and modified identity embody the company’s commitment
to the simplification of the customer experience.
The change coincides with the headquarters’ move to
Frisco, TX and communicates NWH’s renewed sense of
purpose, energy, and enthusiasm of all its employees.
The NWH rebrand marks another major milestone
in the evolution of the nation’s largest Hardwoods provider,
as it continues to evolve and take a fresh and
forward-looking approach to the market. The new positioning,
“Simple. Natural. Hardwoods.” communicates
NWH’s unwavering commitment to offering Hardwoods
solutions that limit complexities to unlock success for our
customers.
“We are committed to maintaining our place as the
industry’s premier provider of high-quality natural Hardwoods
and world-class service,” said Dave Brower, Vice
President of Marketing. “We’ll succeed by making every
NWH experience a rewarding experience, one that
gives our customers a distinct competitive edge.”
The new brand identity comes at an important time
as NWH focuses on execution of its strategy to simplify
the customer experience through innovation and professional
excellence at every customer touchpoint. The
new branding will be rolled out across the globe in the
coming months.
NWH, founded in 1967, has become the leading manufacturer
and supplier of Hardwood lumber to North
America, Europe and Asia. With an unwavering focus
on simplifying the customer experience, NWH serves
the furniture, flooring, cabinet, moulding, and millwork
industries with 14+ Hardwoods species from the major
U.S. growing regions as well as imported plywood and
exotic lumber. The company operates over 40 manufacturing
and warehousing facilities across the country
including sawmills, concentration yards and distribution
facilities using innovative technologies to streamline the
procurement process for customers. NWH supplies only
sustainable, high-quality Hardwoods to protect our resources
today and for future generations. For more information,
please visit www.nwh.com.
SAINT-GEORGES, QC – BID Group, a global leader
in transformational wood processing technologies and
integrated solutions, with its head office here, recently
announced the launch of its Global Learning Center.
With its expertly crafted and specially designed courses,
BID aims to reduce the knowledge gap in the sawmills
by growing employees’ technical excellence, allowing
high-value customers to achieve and sustain top-quartile
performance.
Over the last year, BID has created a dedicated team
of experts working on the management of its Global
Learning Center and the creation of content. The team
members have years of expertise
in learning management and the
wood processing industry. BID
has also invested in the expansion
of its campus in St. George,
SC, where there are four classrooms
with scaled-down and fullsize
equipment for a hands-on
learning experience.
In addition to on-campus, webinars
and private learning of-
Simon Potvin
fers, BID has developed a new
online learning offering using a Learning Management
System (LMS). BID’s experts in the different fields of
wood processing have developed the Equipment Fundamental
Series, containing more than 250 courses created
precisely for each of the main operational machine
centers. With its in-house technical content, the online
learning offer also has material provided by Rockwell
Automation, a strategic partner for BID, as well as multiple
courses to grow leadership and professional expertise.
“At BID, we believe that first-class wood processing
starts with first-class learning opportunities. The launch
of the Global Learning Center marks a commitment to
our highly valued customers that we will support them
in different ways, through our broad offer of services,
to aid in their daily challenges. Profits rely on people’s
knowledge and their ability to anticipate, identify, and fix
problems. This new service offering will allow mills to get
the most out of their equipment and run at peak performance
by building and growing their team’s expertise,”
said Simon Potvin, president of wood processing.
The Global Learning Center is now fully operational
and has already started welcoming new students.
Learn more about BID at www.bidgroup.ca.
WOODLAND, WA—USNR,
headquartered here, a division of
Wood Technologies International,
recently announced that it has
acquired Timber Automation, an
industry leader in wood processing
equipment and technology.
According to a company press
release, the combination solidifies
USNR’s leadership position
Dale Brown
in providing equipment and technology
to the global wood processing industry, adding
more than 250 employees and over 200,000 square feet
of manufacturing space.
The transaction will help Timber Automation gain
wider market distribution for its state-of-the-art sawmill
and woodyard equipment, while USNR will benefit from
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