SLSNZ Brand Guide 2022
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LOGO EXAMPLE DON’TS<br />
To ensure brand consistency, it is important that the logo be used appropriately. Below are some examples of treatments to avoid when utilizing our logo. The same rules apply to<br />
the Surf Lifesaving Logo.<br />
DO NOT distort or change the proportions of the logo.<br />
DO NOT change the colour of the logo.<br />
DO NOT add a drop shadow or filter effect.<br />
saving lives<br />
DO NOT add extra text to the logo,<br />
expect for the ‘ln it for life’ logo lockup, see branding<br />
guidelines for lockup specification.<br />
DO NOT place the logo on a pattern, complex image, or<br />
colour besides those designated for the <strong>SLSNZ</strong> brand.<br />
DO NOT place the logo on angle.<br />
DO NOT place the logo on a dark background use<br />
the standard reversed out version of the logo.<br />
DO NOT place the reversed logo on a light<br />
background, use the standard logo instead.<br />
DO NOT place logo over complex imagery.<br />
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