SLSNZ Brand Guide 2022
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POSITIONING STATEMENT,<br />
LOGO LOCKUP AND STITCHING<br />
“In It For Life” represents not only that we are here to save lives but is also a reflection of the commitment of our volunteers whose service often spans many years and generations.<br />
The logo lockup can be applied to various Surf Life Saving Communications. Do not recreate this logo lockup use the official <strong>SLSNZ</strong> In it for Life Logo Lockup as seen below.<br />
Stitching Lines<br />
The stitching lines are used to join or combine elements together, such as an image with solid colour or as a<br />
method for attaching the “In it for life” tag.<br />
When stitching lines appear on documents sized A3 or smaller, the stroke weight is 0.7pt with a 3pt dash<br />
and 3pt gap. If they are to appear on a larger format, please scale line weight and dash proportionally.<br />
The lines are derived from the stitching used to join the red and yellow panels on the beach flags and the<br />
traditional surf lifeguard cap (beanie). The stitching lines can be used horizontally or vertically.<br />
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