SLSNZ Brand Guide 2022
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OUR BRAND<br />
PERSONALITY<br />
Trusted<br />
Dedicated<br />
Knowledgeable<br />
Likeable<br />
Humble<br />
TONE OF<br />
VOICE<br />
Easy to Understand<br />
Engaging and<br />
Relatable<br />
Respectful<br />
Credible<br />
Confident<br />
OUR VALUES<br />
Credible, Transparent,<br />
Passionate, Aspirational.<br />
OUR ATTITUDE<br />
Can Do & Collaborative.<br />
OUR INSPIRATION<br />
Love of the beach and love of<br />
our surf family . . . we want to<br />
share that with others.<br />
OUTTAKE We Need You, Appreciate You, Want to Support You.<br />
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