National Hardwood Magazine - November 2022

SCMA UPDATE
INDUSTRIES
CONTROLS
WHAT’S NEW WITH THE SCMA?
CLEEREMAN LUMBER COMPANY 1930’s CLEEREMAN INDUSTRIES 1955 CLEEREMAN CONTROLS 2019
Members of the Southern Cypress
Manufacturers Association (SCMA),
promotion sponsors, and guests,
recently gathered in Atlanta for the
SCMA’s 2022 Mid-Year Meeting. The
event was held at the Georgia World
Congress Center in conjunction with
the International Woodworking Fair.
Attendees received updates on the
SCMA’s promotion campaign, reviewed projects in
progress, previewed activities for the rest of 2022 and
early 2023, and networked with industry colleagues
and friends. Here’s a quick recap of past, present, and
future projects.
Inspiring Homeowners
When a consumer is looking for inspiration for their
next home improvement project, furniture purchase,
or home décor upgrade, they turn to traditional print,
online, and social media.
To aid homeowners and renovators in their quest for
ideas, the SCMA places an emphasis on producing
written content for newspapers, online news outlets,
and its website and social platforms. And the SCMA’s
latest editorial features—Create a Space for Chillin’
and Grillin’ and Stylish Furniture Finds for Your Home
—do just that by covering how home builders are
using Cypress to create outdoor living spaces that are
specifically designed for entertaining, as well as why
furniture makers are choosing to work with Cypress for
their custom pieces.
Together, the articles received 4,953 placements,
reached more than 346.5 million potential readers,
and produced $3 million in advertising
value. That’s serious bang for our
marketing buck.
Kicking Off Game Day with
a Giveaway
In late August, the SCMA teamed
up with woodworking duo Siroh &
Ivy, Butler, Pennsylvania, to host a
giveaway on Instagram to tag along
with the start of the NCAA Football and NFL seasons.
The game plan was designed to promote Cypress as
part of tailgating and fall gatherings with family and
friends.
The SCMA supplied Cypress and Siroh & Ivy crafted
drink flight trays with cutouts for eight drinks (glassware
included), chalkboard strips for writing messages, and
the SCMA logo engraved on the bottom. Over the course
of a week, our team produced photo and video content
for Instagram to document the process of creating the
trays, highlight the handmade aspect of woodworking,
and interact with our audiences.
The goal was to boost our following and engagement,
and we came away with a win! Looking at the stats,
the giveaway post generated 20,565 impressions, 417
profile visits, 290 content interactions, and 75 new
followers.
Please turn to page 84
Now, TWO ENTITIES TO SERVE YOU BETTER!
CLEEREMAN The most trusted name in carriages
n Over 1220 Carriages sold
n Lowest cost of ownership
n All parts in stock and reasonably priced
n In-house engineering department
n Everything from single piece equipment to
turn-key mills
TODAY
For optimal efficiency. . .
knows what a sawmill needs:
CLEEREMAN the newest name in sawmill controls and optimization
n Simple easy to use touch
screen with additional
tactile buttons
n Remote access for
troubleshooting
n No custom electrical
hardware, all parts are
off-the-shelf components
n Industry Standard
JoeScan X6 heads
n 3D data used for
opening the log and
estimating the back of
log profile
n Realistic views of the log
n Sure Grip Joystick
handles
n Operational statistics and
reports
n Over 120 systems sold
16 NOVEMBER 2022 n NATIONAL HARDWOOD MAGAZINE
BY IAN FAIGHT,
DIRECTOR OF MARKETING, COMMUNICATIONS,
AND DIGITAL CONTENT,
SOUTHERN CYPRESS MANUFACTURERS ASSOCIATION,
HARDWOOD MANUFACTURERS ASSOCIATION,
PITTSBURGH, PA
IAN@HARDWOOD.ORG
www.RealAmericanHardwood.org
STEFAN DRACOBLY
President Of
Controls
PAUL CLEEREMAN
VP Cleereman
Industries & Controls
Sales
DAN TOOKE
Senior Optimization
& Controls Engineer
Cleereman Industries
and Cleereman Controls
715-674-2700
www.cleereman.com
info@cleereman.com