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National Hardwood Magazine - November 2022

The November 2022 issue of National Hardwood Magazine features stories about the Keiver-Willard Lumber Corporation, Maxwell Hardwood Flooring, recent meetings and conventions and more.

The November 2022 issue of National Hardwood Magazine features stories about the Keiver-Willard Lumber Corporation, Maxwell Hardwood Flooring, recent meetings and conventions and more.

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NWFA REVIEW<br />

NHLA: Why Knot...<br />

USDAFS STATE AND PRIVATE FORESTRY PROGRAM<br />

PROVIDES TECHNICAL AND FINANCIAL ASSISTANCE<br />

Private ownership represents about 56 percent of the country’s total forest land and<br />

25 percent are forests measuring less than 50 acres.<br />

United States forests are among the<br />

most proactively managed woodlands in<br />

the world. Federal forest management<br />

began in 1876 when Congress created<br />

the first office to assess the quality<br />

and condition of U.S. forests. In 1905,<br />

management was transferred to the<br />

United States Department of Agriculture Forest Service<br />

(USDAFS), with a defined mission to sustain the health,<br />

diversity, and productivity of the nation’s forests and<br />

grasslands to meet the needs of present and future<br />

generations.<br />

This mission is accomplished through five main<br />

activities:<br />

1.Protecting and managing natural resources on U.S.<br />

forest lands.<br />

2.Conducting research on forest lands to improve<br />

efficiencies.<br />

3.Providing assistance with forest management on<br />

private lands.<br />

4.Educating the public about our nation’s forests.<br />

5.Developing policies to support global forest<br />

management.<br />

Protecting/Managing<br />

The primary activity of the USDAFS<br />

is to protect and manage the country’s<br />

national forests, which cover more than<br />

190 million acres in 44 states, Puerto<br />

Rico, and the U.S. Virgin Islands.<br />

One of the major challenges to<br />

protecting and managing national forests is fire<br />

prevention. Annually, the USDAFS responds to more<br />

than 50,000 fires. Changes in forest management<br />

practices during the past few decades have resulted<br />

in decreased harvesting in national forests, resulting in<br />

increased undergrowth, a larger density of trees, and an<br />

accumulation of dead wood on the forest floor. These<br />

conditions, combined with drought in many areas of<br />

the country, create the perfect conditions for large fires.<br />

The fires threaten natural resources, private property,<br />

and public safety, while diverting national funds from<br />

conservation efforts to fighting fires. In 2009, of the<br />

$5.5 billion budgeted for national forests, 42 percent of<br />

those funds were used to fight out-of-control forest fires.<br />

Fortunately, fire policies are changing as the USDAFS<br />

recognizes that controlled fires have a role in promoting<br />

a healthy ecosystem.<br />

I want “complete solutions.”<br />

That is what the architect asked<br />

for when he spoke with me. He<br />

was encouraging us, as a <strong>Hardwood</strong><br />

industry, to step up our<br />

game and make it easier for him<br />

to specify and use our products.<br />

He wanted to use wood and acknowledged<br />

its superior beauty and environmental benefits,<br />

but he was not equipped with NHLA grading rules.<br />

He does not understand common <strong>Hardwood</strong> lumber dimensions<br />

for each species. He does not specialize in<br />

acoustic paneling, <strong>Hardwood</strong> flooring, windows, doors,<br />

or cabinets. He just wants to design and build great<br />

structures that people appreciate. I think the same can<br />

be said for all our customers, from engineers and DIYers<br />

to pallet users and railroads.<br />

Solid wood is not easy to use for those who don’t have<br />

the tools or expertise. Those with the tools and talent always<br />

appreciate it when you save them time, money, labor,<br />

and callbacks. We all know that wood is anisotropic,<br />

with different physical properties in different directions. It<br />

also has fluctuating dimensions based on moisture content<br />

changes. But that is no excuse for leaving it to the<br />

architect, contractor, or consumer to solve. We can offer<br />

some solutions or partner with those who do.<br />

How often do we offer complete solutions? It’s pretty<br />

easy to mill it and leave everything else to the experts,<br />

OFFER COMPLETE SOLUTIONS<br />

except for the fact that we are the<br />

experts on <strong>Hardwood</strong>s. Whether<br />

for appearance, strength, or stability,<br />

we know how to use the<br />

<strong>Hardwood</strong> appropriately to make<br />

it look beautiful and last longer.<br />

So, what do complete solutions<br />

look like in the <strong>Hardwood</strong> industry?<br />

Pre-manufacturing components, participating in the<br />

planning, maintenance, installation, project scoping, testing,<br />

vendor-managed inventory, and much more. There<br />

is a large market out there waiting for complete solutions,<br />

and we must figure out if we are going to invest in them<br />

or find partners who already do.<br />

From complex architectural structures to simple flooring,<br />

there are options for complete solutions and the potential<br />

for revenue. Just as people pay for annual updates<br />

for their computer’s operating software, they are<br />

also willing to pay for annual maintenance on their <strong>Hardwood</strong>s.<br />

How often have you had someone install software<br />

for you? How often have you brought your truck in<br />

for preventative maintenance? Just as someone would<br />

like you to install your wood for them or maintain it looking<br />

nice longer. Additionally, you have things already installed<br />

on your computer when you purchase it, just as<br />

you can have preassembly of their wood. Some of this<br />

is done in flooring or cabinets, but there are many other<br />

options.<br />

Please turn to page 85<br />

Please turn to page 91<br />

BY ANITA HOWARD,<br />

CHIEF OPERATING OFFICER,<br />

NATIONAL WOOD FLOORING ASSOCIATION,<br />

CHESTERFIELD, MO 800-422-4556<br />

WWW.NWFA.ORG<br />

BY DALLIN BROOKS,<br />

EXECUTIVE DIRECTOR,<br />

NATIONAL HARDWOOD LUMBER ASSOCIATION,<br />

MEMPHIS, TN<br />

901-377-1082<br />

WWW.NHLA.COM<br />

20 NOVEMBER <strong>2022</strong> n NATIONAL HARDWOOD MAGAZINE www.RealAmerican<strong>Hardwood</strong>.org<br />

www.RealAmerican<strong>Hardwood</strong>.org<br />

NOVEMBER <strong>2022</strong> n NATIONAL HARDWOOD MAGAZINE 21

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