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From kick scooter to<br />
<strong>Micro</strong>lino - Discover the<br />
<strong>Micro</strong> Story as a video!<br />
02<br />
MICRO<br />
SUCCESS STORY<br />
«Have you ever had the thought<br />
that a distance is too short to get<br />
the car out of the garage, but at<br />
the same time too far to walk?»<br />
This dilemma also plagued Wim Ouboter as he made<br />
his way from his apartment in Zurich to his favorite<br />
sausage stand, the legendary Sternengrill. In search of<br />
a practical solution for this short, one-kilometer<br />
<strong>Micro</strong>-distance, the Swiss entrepreneur quickly invented<br />
the original kickboard. However, the attempt to<br />
turn his vision of <strong>Micro</strong>mobility into reality posed a<br />
challenging question: How can you successfully<br />
launch such a product on the market with limited<br />
financial resources and no experience in this<br />
sector?<br />
Wim Ouboter with a <strong>Micro</strong> Scooter prototype<br />
9 10
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