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The Micro BrandBook 2023 EN

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We want to bring about a change<br />

in society!<br />

OUR STRATEGY: PRIVATE E-SCOOTERS INSTEAD OF R<strong>EN</strong>TAL SCOOTERS<br />

I<br />

<strong>The</strong> behavior of road users has changed: people<br />

are using more and, in particular, different<br />

means of transport on their journeys. As the<br />

inventors of micromobility, we have been<br />

convinced for over 25 years that a scooter is<br />

the ideal means of transportation for cities -<br />

light, compact, safe and sustainable! Contrary<br />

to developments in the field of free-float<br />

E-scooter sharing, we are pursuing the strategy<br />

of personal electric scooters. In our opinion,<br />

the business model originating in the USA<br />

is neither sustainable nor safe. A study published<br />

by ETH in January 2022 shows that<br />

privately owned E-scooters, in contrast to<br />

sharing offers, actually improve the ecological<br />

balance.* Owning your own E-scooter<br />

means taking responsibility for its condition<br />

and handling. Thanks to their low weight and<br />

easy foldability, our E-scooters can easily be<br />

taken into the home or office and combined<br />

with public transport. It is also dangerous to<br />

use E-scooters in busy city centers without<br />

any training.<br />

MY<br />

OWN<br />

E-SCOOTER<br />

WE REINVEST 80% OF OUR PROFITS IN THE DEVELOPM<strong>EN</strong>T<br />

OF SUSTAINABLE MOBILITY SOLUTIONS<br />

With the <strong>Micro</strong> Scooter, Swiss visionary and<br />

pioneer Wim Ouboter revolutionized the way<br />

we get around in urban areas 25 years ago<br />

and laid the foundation for the current<br />

micromobility trend. With the <strong>Micro</strong>lino, he<br />

now wants to take his vision of sustainable<br />

and space-saving urban mobility to a new<br />

level. His sons Merlin & Oliver are joining him<br />

in this endeavor.<br />

Annual CO2 savings compared to a gasoline<br />

powered car*<br />

05<br />

2491.2 kg CO 2<br />

4.34 Years<br />

saved over 1 year heating of a 1.5<br />

room apartment<br />

DRIVE ECO<br />

19.93 Flights<br />

from London to Paris<br />

EFFICI<strong>EN</strong>CY BEAST MICROLINO<br />

<strong>The</strong> <strong>Micro</strong>lino not only impresses with its<br />

cuddly appearance, but is also extremely<br />

environmentally friendly! Compared with an<br />

annual journey of 15,000 kilometers in a<br />

petrol car, the <strong>Micro</strong>lino can save 2,491 kg of<br />

CO2. This is equivalent to 20 flights from<br />

0.01 Flights<br />

to the Moon<br />

London to Paris or 0.01 flights to the moon<br />

and back. Due to its light weight, the <strong>Micro</strong>lino<br />

consumes around 60% less energy than a<br />

conventional electric car.<br />

Calculate your annual CO2<br />

savings with the <strong>Micro</strong>lino.<br />

* https://www.sciencedirect.com/science/article/pii/S1361920921004296 * Assumption: 15,000 km per year<br />

23 24

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