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The Micro BrandBook 2023 EN

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MICROLINO<br />

RETHINKING URBAN<br />

MOBILITY<br />

On average, a car carries only 1.2 passengers for a daily<br />

distance of 35 kilometers. So driving a big car every day<br />

is similar to always dragging your suitcase with you even<br />

though you're only going on vacation for a few days. Sounds<br />

crazy, right? <strong>The</strong> <strong>Micro</strong>lino is designed for exactly these<br />

95% of journeys and is not oversized for this purpose like<br />

conventional cars. It cleverly combines the advantages of a<br />

car with those of a motorcycle and thus turns out to be the<br />

iPad of the mobility world. But that's not all, the small city<br />

runabout is also significantly more environmentally friendly:<br />

Due to its low weight and the small number of components<br />

used, it uses 60% less energy during production and while<br />

driving.

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