You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>Micro</strong> & Indiana<br />
UNITED FORCES FOR THE DISTRIBU-<br />
TION OF SKATEBOARDS AND BALANCE<br />
BOARDS<br />
18 19<br />
Scooter pioneer <strong>Micro</strong> and the renowned<br />
skateboard brand Indiana will be joining<br />
forces from <strong>2023</strong> to internationally promote<br />
product development, distribution and marketing<br />
of Indiana Skateboards and Balance<br />
Boards. <strong>The</strong> basis of this collaboration is the<br />
long-standing friendship between <strong>Micro</strong><br />
inventor Wim Ouboter and Indiana founder<br />
Christof Peller, who both grew up near Lake<br />
Zürich. With over 50 years of combined<br />
experience in scooter and board sports, they<br />
share a vision - to create a sustainable "last<br />
mile of mobility".<br />
<strong>Micro</strong> revolutionized urban transportation<br />
25 years ago with the globally successful<br />
<strong>Micro</strong> Scooter. Christof Peller, a passionate<br />
board athlete, was one of the first to use<br />
snowboard technology for surfing on asphalt.<br />
Indiana's skateboards are known for<br />
their purist design and were exported to Japan,<br />
where they achieved world championship<br />
titles and cult status. <strong>The</strong> balance<br />
boards, developed as entertaining sports<br />
equipment to promote balance and coordination,<br />
complement Indiana's range. Both<br />
companies share important values such as<br />
sustainability, innovative spirit and commitment<br />
to product quality. Indiana products<br />
will continue to be sold under the existing<br />
brand name and produced in Europe. Indiana<br />
can benefit from <strong>Micro</strong>'s global distribution<br />
network in over 80 countries to continue its<br />
growth path.<br />
“With our many years of experience in the field of urban mobility and the<br />
knowledge of Indiana, we are able to offer our customers a broader range<br />
of sustainable and high-quality products,” says <strong>Micro</strong> founder and CEO<br />
Wim Ouboter. Christof Peller, founder of Indiana, adds: “We are proud to<br />
work with <strong>Micro</strong> and bring our products to a wider audience.”<br />
indiana-boards. com<br />
indianaboards_official<br />
55 56
Change language