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editorial/ cover story - Air World

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AVIATION NEWS<br />

Zaman Ahmad, <strong>Air</strong>Asia Group Head Customer Experience and<br />

Technology, and John Leahy, <strong>Air</strong>bus Chief Operating Officer,<br />

Customers, celebrating <strong>Air</strong>Asia to become the first Sharklet operator,<br />

in front of the first A320 Family aircraft to flight test the fuel-saving<br />

wing tip devices.<br />

Chris Emerson, SVP Future<br />

Programmes and Market<br />

Strategy.<br />

Germany’s air travel has<br />

achieved 45% growth from 2000<br />

to 2011 despite the three worst<br />

downturns in aviation hi<strong>story</strong>.<br />

Intra-European traffic (including<br />

domestic) grew by more than<br />

30% and traffic to regions outside<br />

of Europe by more than 50%.<br />

Today, long-haul traffic to the<br />

dynamic emerging regions<br />

accounts for more than 40% of<br />

Germany’s total long-haul traffic,<br />

and is expected to rise up to<br />

almost 50% by 2031.<br />

The <strong>Air</strong>bus GMF predicts that<br />

over the next 20 years Europe<br />

will show an average annual<br />

traffic growth rate of 4.1%.<br />

Routes to the Middle East<br />

(+5.4%), the CIS (+5.3%) and<br />

Asia-Pacific, Africa and Latin<br />

America with a combined growth<br />

rate of 4.6%, will be significant<br />

levers for growth. Germany’s<br />

strong and growing demand for<br />

air travel is based on its<br />

continued economic<br />

development, the strong<br />

international orientation of its<br />

economy, growing tourism, the<br />

continuing growth of low-costcarriers<br />

and the country’s<br />

position as a major air<br />

transportation gateway.<br />

Seven German civil aircraft<br />

operators (<strong>Air</strong> Berlin, Condor,<br />

Germanwings, European <strong>Air</strong><br />

Transport, Germania, Hamburg<br />

<strong>Air</strong>ways and Lufthansa),<br />

currently rely on the excellence<br />

of <strong>Air</strong>bus’ modern product range,<br />

operating a combined total of<br />

more than 350 modern, fuel<br />

efficient aircraft (245 A320<br />

Family aircraft, 18 A300/A310s,<br />

83 A330/A340s, and 10 A380s).<br />

Overall, <strong>Air</strong>bus aircraft make up<br />

55% of today’s fleet in Germany.<br />

In addition, over 80 aircraft are<br />

still in the <strong>Air</strong>bus backlog for<br />

delivery (80 A320 Family<br />

aircraft, 1 A330 and 7 A380s).<br />

Lufthansa is Europe’s largest<br />

<strong>Air</strong>bus operator and the second<br />

largest in the world.<br />

<strong>Air</strong>Asia to become first <strong>Air</strong>bus<br />

A320 ‘Sharklets’ operator<br />

<strong>Air</strong>bus and the world’s largest<br />

A320 customer <strong>Air</strong>Asia<br />

announced that the airline will<br />

become the first operator of the<br />

A320 with ‘Sharklets’ when they<br />

take delivery of the first A320<br />

equipped with these fuel-saving<br />

wing-tip devices at the end of this<br />

year. The aircraft exhibited on<br />

static and flying display at the<br />

ILA Berlin <strong>Air</strong> Show is the flight<br />

test aircraft for CFM engines and<br />

will also be delivered to <strong>Air</strong>Asia<br />

in 2013.<br />

"The A320 has played a key role<br />

in our success, enabling us to<br />

offer our passengers the lowest<br />

fares possible and completely<br />

redefine short haul travel in<br />

Asia.” said Tony Fernandes,<br />

<strong>Air</strong>Asia Group CEO. “Now we<br />

are looking forward to become<br />

the first airline in the world to<br />

start operating this most fuelefficient<br />

aircraft.”<br />

“<strong>Air</strong>Asia is one of the fastest<br />

growing, most innovative and<br />

well-respected brands in the<br />

airline industry” said John Leahy,<br />

<strong>Air</strong>bus Chief Operating Officer,<br />

Customers. “It is a great<br />

endorsement that they have<br />

chosen our latest, fuel-saving<br />

aircraft of our successful A320<br />

Family”.<br />

Phenom 300<br />

Added to<br />

Melbourne<br />

Assembly Line<br />

Melbourne, FL, – With the arrival<br />

of the first wing and fuselage in<br />

late August, Embraer Executive<br />

Jets’ assembly facility in<br />

Melbourne, FL, has added<br />

production of the Phenom 300<br />

light aircraft to the two-shift<br />

assembly operation. Full<br />

development of the assembly<br />

line, including the addition of the<br />

Phenom 300, will be completed<br />

in the first quarter 2013.<br />

“We have added the Phenom 300<br />

to bring production closer to our<br />

customers,” said Phil Krull,<br />

managing director of the facility.<br />

“Customers have been benefiting<br />

from the delivery of the entrylevel<br />

Phenom 100 produced in<br />

Melbourne since last year and we<br />

are now ready to expand these<br />

operations.”<br />

Since its recent arrival, the<br />

fuselage and wing of the Phenom<br />

300 have been readied for the<br />

commencement of assembly.<br />

Workers have been preparing all<br />

work instructions and tooling and<br />

have completed training at<br />

Embraer Executive Jets’<br />

production facility in Gavião<br />

Peixoto, Brazil. The Melbourne<br />

assembly facility has also<br />

completed hiring the necessary<br />

personnel to accommodate the<br />

addition of the Phenom 300. The<br />

current complement of assembly<br />

personnel now stands at 160. The<br />

employee complement for both<br />

the assembly and customer<br />

centers is now 233.<br />

The addition of the Phenom 300<br />

to the assembly line comes as<br />

Embraer is developing the<br />

Embraer Engineering and<br />

Technology Center USA at its<br />

growing aeronautical complex in<br />

Melbourne. Scheduled for<br />

completion in 2013, the<br />

engineering center will add<br />

another 200 jobs over the next<br />

AIR WORLD October 2012-30

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