editorial/ cover story - Air World
editorial/ cover story - Air World
editorial/ cover story - Air World
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AVIATION NEWS<br />
points, with reciprocal access to<br />
tier status benefits including endto-end<br />
recognition of customers,<br />
lounge access, priority check-in<br />
and boarding as well as other<br />
exclusive services.<br />
“The time was right for<br />
developing a long term, future<br />
forward partnership with Qantas,<br />
the iconic Australian airline,”<br />
said Tim Clark, President of<br />
Emirates. “Since our first flights<br />
began in 1996, Australia has long<br />
been a popular destination for<br />
Emirates leisure and business<br />
travellers, making it one of the<br />
top three destinations in our<br />
network.” “By establishing this<br />
partnership we are providing our<br />
passengers with additional<br />
connectivity in Australia and the<br />
region and the ability to utilise<br />
enhanced frequent flyer benefits<br />
and have access to premium<br />
lounges for an exceptional travel<br />
experience,” he added.<br />
Emirates and Qantas will work<br />
together to ensure a seamless<br />
customer experience, including<br />
mutual lounge access, shared use<br />
of Emirates’ unique dedicated<br />
A380 facility slated to open in<br />
early 2013 in Dubai, coordinated<br />
baggage allowances and a<br />
chauffeur service for premium<br />
customers.<br />
Qantas Group CEO Alan Joyce<br />
said the partnership would<br />
deliver unprecedented benefits to<br />
Qantas customers and mark a<br />
decisive step forward in the<br />
Group’s strategy. “Emirates is the<br />
ideal partner for Qantas,” Mr<br />
Joyce said. “It has a wonderful<br />
brand, a modern fleet, an<br />
uncompromising approach to<br />
quality and it flies to the A list of<br />
international destinations.<br />
“As the world’s biggest<br />
international airline, with a<br />
network that perfectly<br />
complements our own, Emirates<br />
will help us give our customers<br />
across Australia a dramatically<br />
expanded range of travel options.<br />
“Together with Emirates, Qantas<br />
will provide a unique ‘one stop’<br />
hub service, as well as a deeply<br />
integrated frequent flyer and<br />
customer proposition.<br />
“The partnership delivers on all<br />
four pillars of the Qantas Group’s<br />
international strategy: it will see<br />
us fly to the global gateway city<br />
of Dubai, provide some of the<br />
world’s best travel experiences<br />
through both Qantas and<br />
Emirates, improve our position in<br />
Asia through better timed flights<br />
and, crucially, help build a strong<br />
Qantas International business for<br />
the long term, he added.”<br />
The airlines will submit<br />
applications for authorisation to<br />
the Australian Competition and<br />
Consumer Commission (ACCC)<br />
and other relevant regulatory<br />
authorities, in order to begin<br />
commercial planning. Subject to<br />
regulatory approvals, it is<br />
anticipated that the partnership<br />
arrangements will take effect in<br />
April 2013.<br />
<strong>Air</strong>bus unveils<br />
its 2050 vision<br />
for ‘Smarter<br />
Skies’<br />
A future with more flights, fewer<br />
emissions and quicker passenger<br />
journey times<br />
Global aircraft manufacturer<br />
<strong>Air</strong>bus releases the latest<br />
instalment of the Future by<br />
<strong>Air</strong>bus, its vision for sustainable<br />
aviation in 2050 and beyond. For<br />
the first time the vision looks<br />
beyond aircraft design to how the<br />
aircraft is operated both on the<br />
ground and in the air in order to<br />
meet the expected growth in air<br />
travel in a sustainable way.<br />
Charles Champion, Executive<br />
Vice President Engineering at<br />
<strong>Air</strong>bus, says: “Our engineers are<br />
continuously encouraged to think<br />
widely and come up with<br />
`disruptive’ ideas which will<br />
assist our industry in meeting the<br />
2050 targets we have signed up<br />
to. These and the other tough<br />
environmental targets will only<br />
be met by a combination of<br />
investment in smarter aircraft<br />
design and optimising the<br />
environment in which the aircraft<br />
operates. That is why our latest<br />
Future by <strong>Air</strong>bus Smarter Skies<br />
concepts focus on not just what<br />
we fly but, how we may fly in<br />
2050 and beyond.”<br />
Already today, if the <strong>Air</strong> Traffic<br />
Management (ATM) system and<br />
technology on board the aircraft<br />
were optimised, <strong>Air</strong>bus research<br />
based on recent research suggests<br />
that flights in Europe and the US<br />
could on average be around 13<br />
minutes shorter, and flights in<br />
other parts of the world could be<br />
shorter too. Assuming around 30<br />
million flights per year, this<br />
would save around 9 million<br />
tonnes of excess fuel annually,<br />
which equates to over 28 million<br />
tonnes of avoidable CO2<br />
emissions and a saving of 5<br />
million hours of excess flight<br />
time. Add to this new aircraft<br />
design, alternative energy<br />
sources and new ways of flying<br />
and you could see even more<br />
significant improvements.<br />
The Future by <strong>Air</strong>bus<br />
concentrates on just that and the<br />
Smarter Skies vision consists of<br />
five concepts which could be<br />
implemented across all the stages<br />
of an aircraft’s operation to<br />
reduce waste in the system (waste<br />
in time, waste in fuel, reduction<br />
of CO2). These are:<br />
<strong>Air</strong>craft take-off in continuous<br />
‘eco-climb’<br />
• <strong>Air</strong>craft launched through<br />
assisted take-offs using<br />
renewably powered, propelled<br />
acceleration, allowing steeper<br />
climb from airports to minimise<br />
AIR WORLD October 2012-39