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editorial/ cover story - Air World

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AVIATION NEWS<br />

points, with reciprocal access to<br />

tier status benefits including endto-end<br />

recognition of customers,<br />

lounge access, priority check-in<br />

and boarding as well as other<br />

exclusive services.<br />

“The time was right for<br />

developing a long term, future<br />

forward partnership with Qantas,<br />

the iconic Australian airline,”<br />

said Tim Clark, President of<br />

Emirates. “Since our first flights<br />

began in 1996, Australia has long<br />

been a popular destination for<br />

Emirates leisure and business<br />

travellers, making it one of the<br />

top three destinations in our<br />

network.” “By establishing this<br />

partnership we are providing our<br />

passengers with additional<br />

connectivity in Australia and the<br />

region and the ability to utilise<br />

enhanced frequent flyer benefits<br />

and have access to premium<br />

lounges for an exceptional travel<br />

experience,” he added.<br />

Emirates and Qantas will work<br />

together to ensure a seamless<br />

customer experience, including<br />

mutual lounge access, shared use<br />

of Emirates’ unique dedicated<br />

A380 facility slated to open in<br />

early 2013 in Dubai, coordinated<br />

baggage allowances and a<br />

chauffeur service for premium<br />

customers.<br />

Qantas Group CEO Alan Joyce<br />

said the partnership would<br />

deliver unprecedented benefits to<br />

Qantas customers and mark a<br />

decisive step forward in the<br />

Group’s strategy. “Emirates is the<br />

ideal partner for Qantas,” Mr<br />

Joyce said. “It has a wonderful<br />

brand, a modern fleet, an<br />

uncompromising approach to<br />

quality and it flies to the A list of<br />

international destinations.<br />

“As the world’s biggest<br />

international airline, with a<br />

network that perfectly<br />

complements our own, Emirates<br />

will help us give our customers<br />

across Australia a dramatically<br />

expanded range of travel options.<br />

“Together with Emirates, Qantas<br />

will provide a unique ‘one stop’<br />

hub service, as well as a deeply<br />

integrated frequent flyer and<br />

customer proposition.<br />

“The partnership delivers on all<br />

four pillars of the Qantas Group’s<br />

international strategy: it will see<br />

us fly to the global gateway city<br />

of Dubai, provide some of the<br />

world’s best travel experiences<br />

through both Qantas and<br />

Emirates, improve our position in<br />

Asia through better timed flights<br />

and, crucially, help build a strong<br />

Qantas International business for<br />

the long term, he added.”<br />

The airlines will submit<br />

applications for authorisation to<br />

the Australian Competition and<br />

Consumer Commission (ACCC)<br />

and other relevant regulatory<br />

authorities, in order to begin<br />

commercial planning. Subject to<br />

regulatory approvals, it is<br />

anticipated that the partnership<br />

arrangements will take effect in<br />

April 2013.<br />

<strong>Air</strong>bus unveils<br />

its 2050 vision<br />

for ‘Smarter<br />

Skies’<br />

A future with more flights, fewer<br />

emissions and quicker passenger<br />

journey times<br />

Global aircraft manufacturer<br />

<strong>Air</strong>bus releases the latest<br />

instalment of the Future by<br />

<strong>Air</strong>bus, its vision for sustainable<br />

aviation in 2050 and beyond. For<br />

the first time the vision looks<br />

beyond aircraft design to how the<br />

aircraft is operated both on the<br />

ground and in the air in order to<br />

meet the expected growth in air<br />

travel in a sustainable way.<br />

Charles Champion, Executive<br />

Vice President Engineering at<br />

<strong>Air</strong>bus, says: “Our engineers are<br />

continuously encouraged to think<br />

widely and come up with<br />

`disruptive’ ideas which will<br />

assist our industry in meeting the<br />

2050 targets we have signed up<br />

to. These and the other tough<br />

environmental targets will only<br />

be met by a combination of<br />

investment in smarter aircraft<br />

design and optimising the<br />

environment in which the aircraft<br />

operates. That is why our latest<br />

Future by <strong>Air</strong>bus Smarter Skies<br />

concepts focus on not just what<br />

we fly but, how we may fly in<br />

2050 and beyond.”<br />

Already today, if the <strong>Air</strong> Traffic<br />

Management (ATM) system and<br />

technology on board the aircraft<br />

were optimised, <strong>Air</strong>bus research<br />

based on recent research suggests<br />

that flights in Europe and the US<br />

could on average be around 13<br />

minutes shorter, and flights in<br />

other parts of the world could be<br />

shorter too. Assuming around 30<br />

million flights per year, this<br />

would save around 9 million<br />

tonnes of excess fuel annually,<br />

which equates to over 28 million<br />

tonnes of avoidable CO2<br />

emissions and a saving of 5<br />

million hours of excess flight<br />

time. Add to this new aircraft<br />

design, alternative energy<br />

sources and new ways of flying<br />

and you could see even more<br />

significant improvements.<br />

The Future by <strong>Air</strong>bus<br />

concentrates on just that and the<br />

Smarter Skies vision consists of<br />

five concepts which could be<br />

implemented across all the stages<br />

of an aircraft’s operation to<br />

reduce waste in the system (waste<br />

in time, waste in fuel, reduction<br />

of CO2). These are:<br />

<strong>Air</strong>craft take-off in continuous<br />

‘eco-climb’<br />

• <strong>Air</strong>craft launched through<br />

assisted take-offs using<br />

renewably powered, propelled<br />

acceleration, allowing steeper<br />

climb from airports to minimise<br />

AIR WORLD October 2012-39

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