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34 | <strong>01940</strong><br />
BRODENIM, continued from page 33<br />
them out to people on social media entrepreneurs<br />
and yeah, that's kind of how it<br />
began. You know, it was something I fell<br />
into,” said Brodigan.<br />
Her drive, ambition, and willingness to<br />
take the risks others won’t take brought<br />
BROdemin to work with prestigious<br />
brands in on-site events and corporate<br />
and talent gifting across the country.<br />
With a pop-up shop in Tampa, Florida,<br />
and a seasonal Nantucket store that is<br />
Nantucket merchandise-based, Brodigan<br />
is in the process of opening a new store in<br />
Martha’s Vineyard this summer.<br />
In her online store, customers can shop<br />
anywhere from denim jackets, sweaters,<br />
blazers, T-shirts, and even handbags, all<br />
customized to the customers liking with<br />
custom patches to custom client-designed<br />
creations.<br />
“I really enjoy creating pieces, fashionable<br />
sports pieces for women because<br />
I feel like you know, there's not a ton<br />
of really fashion-forward pieces being<br />
offered to them and it's something that I<br />
really enjoy creating and I really feel like,<br />
through these pieces, they're so custom<br />
and individualized that people are allowed<br />
to really tell their stories through the<br />
items that they wear,” said Brodigan.<br />
When it comes to Brodigan, sweaters<br />
are her most-worn item, “for me, sweatshirts<br />
are always fun, adding the patches<br />
on to them can be really cute especially<br />
if you're able to dress it up. The jackets<br />
are also great, especially if you have like<br />
a particular event to wear them to,” said<br />
Brodigan.<br />
According to Brodigan, pursuing your<br />
true passion while staying true to who you<br />
are and your vision for your business, is<br />
key to the success of a business. With new<br />
technology and social media constantly<br />
changing, being flexible, changing with<br />
time, listening to feedback, and being able<br />
to take that feedback and implement it<br />
are things that helped with the success of<br />
her brand.<br />
Not only does Brodigan offer customized<br />
clothing for the sports industry, but<br />
she also offers a wedding collection with<br />
customized clothing for their special day,<br />
“ I had a few friends that were getting<br />
married so I made them jackets for their<br />
weddings and definitely saw that there<br />
was an opportunity there that you know<br />
brides would want fun pieces to show<br />
their new last names on or to wear to<br />
bachelorette party, events or whatnot,”<br />
said Brodigan. 40
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