100 People Behind Bay Business - 2023

a used-car dealership. I didn’t feel confident. I
wasn’t outgoing or entrepreneurial or born with this
natural ability to convince, negotiate, or sell. My
bosses were frustrated. I was depressed.”
Then a chance conversation with a board
member of his firm changed everything.
“He said, ‘I’m an accountant, not a salesman’”,
Freddie recalls.
“That sparked something in my mind. I thought:
what if we could disrupt that assumption? What
if we could create talented accountants and
client managers who loved to sell, AND could
take ownership of their roles so they were never
hamstrung by capacity shortages or skills gaps ever
again?”
The task felt impossible. Thankfully, impossible’
is what Freddie does best. So he launched his
business, CONQUER, to empower accountants to
conquer their mindset, skillset and habits so they
could win the sales game.
SELLING THE SECRETS
Freddie became a man on a mission.
He travelled the world searching for not just
cutting-edge sales and marketing techniques,
but also to develop his own mastery learning from
world class experts in psychology, neuroscience,
high-performance sport, the advertising industry
and even Hollywood. Then he took this knowledge
and applied his accounting industry expertise.
The result? The world’s leading sales,
communication and mindset programme designed
specifically for accounting firms.
Freddie’s promise is simple: He gives
accountants the skills, mindset and habits to
generate a minimum additional $20,000 advisory
revenue per month … plus the resource capacity
to deliver the work. His success has led to working
with clients across New Zealand, endorsements
from industry bodies and cutting-edge Kiwi
companies such as The Gap. This meteoric rise has
led some industry insiders to make the bold claim:
Freddie Bennett is the saviour of the accounting
industry.
So what’s the secret?
Freddie explains; “accounting and advisory sales
is a complex mixture of art and science.”
Accounting firms could give their team access
to the most expensive, generic sales, marketing
and communications training, the most prestigious
platforms, portals and seminars, but … if they still
think like accountants, if they still tell themselves,
“this won’t work for me”, if they still use a timid,
unconfident, victim mindset to engage clients, if
they just sit in generic training sessions without
any long-term support or accountability, …they
will never change. And neither will their accounting
firm.
“So we don’t just transform the way accountants
sell, communicate, market and engage with clients,
we transform the way they THINK.”
They can see things others can’t see, connect
the dots, create their own compelling advisory
offers and challenge their clients in such a way
that these businesses are approaching them for
advisory work, not the other way around.
Once an accounting team has this power, they
can generate client revenue on demand, and go
from ‘good’ to ‘great’ in their lives, careers and
across their firm.
As a result, his clients have a unique skillset and
mindset that can’t be copied or matched by any
other business, and that also stands the test of
time in an constantly evolving accounting industry.
But is it too good to be true?
ANYTHING IS POSSIBLE
When asked if he really is ‘the saviour of the
accounting industry’, Freddie laughs and shakes his
head. “‘Saviour’ sounds a bit too self-indulgent for
the accounting world. ‘Freedom fighter’ might be
closer to the mark.
“Every accountant deserves the freedom to fulfil
their potential. I help make that happen. We focus
on transforming knowledge, mindset and habits so
the sales uplift, the confidence, the productivity,
the capacity, resilience and retention all happens as
an outcome of what we deliver.”
What makes Freddie unique is that in a world
of empty promises, cookie-cutter motivational
phrases and generic training courses, he steps into
a world of discomfort to prove anything is possible.
Listed in the Guinness Book of World Records
(he’s officially the fastest fisherman on the planet,
for running a marathon in gumboots), running 100
miles non-stop in the Tarawera ultramarathon,
crossing the Sahara desert, a bestselling book, the
launch of the world’s #1 podcast for the accounting
industry, ‘Make it Count’ - Freddie’s actions dispel
the myth that accountants can’t do whatever they
put their minds to. So what’s next?
Simple: Freddie is going to empower 10,000
accountants to transform the way they think,
behave, sell and deliver.
…and embark on a 300km run across the
North Pole next year, just to prove his point. As, he
reminds us: “If you want the things you’ve never had
before…then you must do the things you’ve never
done before”
www.conqueryourmedia.com
freddie@conqueryourmedia.com
100 – PEOPLE BEHIND BAY BUSINESS | 2023 | 13