100 People Behind Bay Business - 2023

MARKETING | PEOPLE
CHANTELLE LAURENT
Strategy & Content Geek, LIT Marketing
Business owner, mother, wife,
windsurfer (TWIClub co-founder
& instructor), vinyl DJ, yogi,
friend and all round collaborator
of anything fun, Chantelle’s LIT
brand and business aren’t just
reflected in her pink mohawk.
Established in 2007, Lit Marketing
is also the creative channel
through which Chantelle shares
her energy and talent for all things
marketing. “My business is to help
other people’s business be famous,” explains Chantelle. “I see
myself as the ultimate wingwoman, with marketing being the
main field of expertise I bring to the table.”
Chantelle is the outsource marketing manager for a
diverse portfolio of businesses in the Bay of Plenty region.
She pulls together her marketing team for each client based
on their needs and the projects at hand. Running everything
from their day-to-day social media programmes right
through to photoshoots, launch campaigns and events.
“My clients are the ones who keep me excited about
what I do! I love the challenges in their different businesses,
coming up with new ideas and seeing the awesome results
we achieve through marketing!”
www.litmarketing.co.nz
SALLY COOKE
FOUNDER, TUSKANY AGENCY
Sally Cooke established
Tuskany Agency over 25 years
ago to “set a new standard in
advertising agencies.” Born
and raised in Otago she began
her career as a journalist
and television and radio
broadcaster. Sally made the
move to the Bay of Plenty in
the early 90’s and after the ‘Big
OE’ through Europe and Africa
she returned to the Bay, set up
Tuskany Agency, and has called Tauranga home ever since.
Sally believes in developing meaningful relationships
and works strategically, efficiently, adeptly and innovatively
to help brands communicate more effectively with their
clients. Often sitting at the strategic table with brands to
unlock better marketing and brand tactics to grow stronger
businesses, Tuskany has a reputation for unique and
compelling campaigns that enable businesses to grow their
market share.
Sally believes in making a difference in everything she
does and is passionate about having a positive impact on the
clients and projects she and the Tuskany team work on and
contributing to the region she lives in and loves.
www.tuskany.co.nz
YEAR
BOOK 2023
SUSTAINABILITY EDITION
AIR | LAND | SEA
DON’T
MISS
OUT!
Publishing
June 2023
YEAR
BOOK
CELEBRATING BAY BUSINESS | 2023
SUSTAINABILITY EDITION
AIR | LAND | SEA
BE PART OF YEAR BOOK 2023
SUSTAINABILITY EDITION
– AIR | LAND | SEA
Email: pete@bopbusinessnews.co.nz
www.bopbusinessnews.co.nz/year-book
REUBEN WOODS
founder, woods agency
Reuben Woods is the founder,
director, and mastermind behind
one of the most successful
creative agencies in Aotearoa.
As a keen surfer, Reuben lives
by the mantra ‘If in doubt, paddle
out’, and finds some of his
best ideas happen in the quiet
moments between waves.
His father was an influential
figure in the publishing industry,
shaping Reuben’s love for the
power of storytelling. Reuben’s own career took flight
after moving to the UK to work as a creative for some of
the world’s leading advertising agencies, including TBWA,
Saatchi & Saatchi, and Cunning Stunts.
With New Zealand’s oceans calling, Reuben returned
home (after a mammoth surf expedition around the Pacific)
and set out to establish a nationally-recognised brand
agency.
Since founding WOODS in 2004, Reuben has established
himself as a thought leader in brand and marketing, helping
drive success for dozens of businesses in the Bay and
beyond, while ‘keeping it real’.
www.woodsagency.nz
34 | 100 – PEOPLE BEHIND BAY BUSINESS | 2023