100 People Behind Bay Business - 2023

MARKETING | PEOPLE
STEFFAN HUDSON
director, holloway hudson burgess
Growing sales and profits takes a balanced mix of
smart marketing and effective selling.
Over the last 15, years Steffan
Hudson has helped hundreds
of businesses across New
Zealand and Australia
massively increase sales by taking a
common-sense approach to marketing
and then backing that up with strong
sales systems.
While Holloway Hudson Burgess may
have started as a traditional marketing
and advertising agency, they have
morphed into a specialist consultancy
service that helps businesses re-define
their sales process to maximise sales
conversion and profitability.
“We’ve spent decades helping
businesses implement smart marketing
initiatives, but the truth is, real growth
requires an effective sales approach.
You can’t just throw money at
advertising and hope for more sales,
you must back it up with a proven sales
approach and strong sales systems.
When we started helping businesses
bridge the gap between marketing and
sales, we began to see massive results,”
explains Steffan.
Alongside his business partners
Gareth Burgess and Mark Holloway,
Steffan has become an expert sales
trainer and is particularly passionate
about helping sales teams to develop
the tools required to design, implement,
monitor and fine-tune a high performing
sales funnel. “These days there are so
many awesome tools out there which
can automate much of the heavy lifting
in your sales process and give you real
time data so you can see what’s working
and what isn’t. Modern CRMs are now
affordable for all businesses and can
really help you skyrocket your sales if
used well”.
Steffan’s unique approach to sales
training and system design has seen
him travel the world as a guest speaker
at sales events for many industries
including construction, luxury goods,
forestry and more.
Do your answers to the following 5 questions
give you confidence that your business is
ready for a market downturn?
1. Do you have at least five reliable lead
generation systems to feed your sales
funnel?
2. Are your salespeople maximising sales
conversion potential?
3. Are you extracting the greatest value
out of your current client base?
4. Are you actively fuelling referrals?
5. Are you selling for profit?
Get free help to grow your sales
Unless your answers were favourable to ALL FIVE
questions, then you are guaranteed to benefit from a
discussion with us. In this FREE Sales and Marketing
Diagnostic we promise to give you useful strategies to
improve the sales-fitness of your business (whether or
not you ever end up working with us). Now, you might
be saying, “I’ve heard it all before” and maybe you have,
however it will only take 1.5hrs of your time to find out!
You can thrive even in a down market!
Contact us for a FREE Sales and Marketing Diagnostic!
www.holloways.co.nz | 07 579 3645
100 – PEOPLE BEHIND BAY BUSINESS | 2023 | 33