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90 DECEMBER 13, 2012 | WWW.PRODUCER.COM | THE WESTERN PRODUCER LIVESTOCK<br />

PORK | PUBLICITY<br />

Hog farmers hope<br />

campaign will help<br />

Sharing stories | Alberta group looks to raise<br />

awareness of provincial pork producers<br />

BY MARY MACARTHUR<br />

CAMROSE BUREAU<br />

LEDUC, Alta. — Alberta pork producers<br />

have voted to launch a public<br />

relations campaign to help publicize<br />

their plight.<br />

<strong>Producer</strong> Jaco Poot said few Albertans<br />

know hog farmers are struggling<br />

to pay their bills and stay in<br />

business.<br />

“Consumers and the average<br />

neighbour doesn’t know what is<br />

going on in the industry,” Poot said<br />

during Alberta Pork’s annual meeting<br />

before producers voted for an<br />

awareness campaign.<br />

“We have to create way more<br />

awareness in the general population<br />

of where we are today.”<br />

Northern Alberta pork producer<br />

Rocky Morrell said there is a disconnect<br />

between consumers, retailers<br />

and producers. He estimates that the<br />

province’s 1.2 million sows will drop<br />

to 400,000 if changes aren’t made.<br />

“This is a race to the bottom,” he<br />

said.<br />

“<strong>The</strong>n consumers might think of us<br />

as a niche market.… <strong>The</strong> only game in<br />

town is to try and get retailers and<br />

We have to create way more<br />

awareness in the general<br />

population of where we<br />

are today.<br />

JACO POOT<br />

PRODUCER<br />

consumers to try and understand<br />

what is going on.”<br />

Tony Martinez of Donald’s Fine<br />

Foods in Richmond, B.C., said<br />

consumers need to understand<br />

they can’t buy the cheapest American-imported<br />

pork in the grocery<br />

store.<br />

“We have to get consumers to<br />

understand they must pay more.”<br />

Morrell said the campaign needs to<br />

be about more than trying to persuade<br />

consumers to eat more pork.<br />

Instead, consumers need to know<br />

they must be willing to help sustain<br />

an industry or Canadian pork production<br />

will disappear.<br />

“We need to change from selling<br />

pork to sustaining this industry or we<br />

will be gone.”<br />

Alberta Beef <strong>Producer</strong>s say they would funnel more money into research if they could retain all the check-off<br />

fees they collect. | FILE PHOTO<br />

FUNDING | RESEARCH<br />

ABP calls for funding changes<br />

Alberta Beef <strong>Producer</strong>s | Group wants return of non-refundable checkoff<br />

BY BARBARA DUCKWORTH<br />

CALGARY BUREAU<br />

Alberta Beef <strong>Producer</strong>s want to<br />

reinstate the non-refundable $3<br />

checkoff.<br />

<strong>The</strong> organization collects $3 per<br />

head sold in the province and sets<br />

aside $1 for Canada Beef Inc. and the<br />

Beef Cattle Research Council. That<br />

portion is not refunded.<br />

Provincial legislation passed two<br />

years ago requires that all levies collected<br />

on agriculture products be<br />

refundable upon request.<br />

ABP consequently saw its once<br />

hefty budget reduced to $5 million<br />

per year.<br />

Delegates passed a resolution to<br />

return to a non-refundable levy during<br />

the ABP Dec. 3-5 annual meeting<br />

in Calgary.<br />

“We believe this needs to go to a<br />

vote to the producers. It needs to be<br />

put into their hands,” ABP chair Doug<br />

Sawyer said in an interview.<br />

“We are certainly hearing from producers<br />

more and more that they want<br />

it back. We’ll have to look at the right<br />

time.”<br />

He said producers should see the<br />

money as an investment in beef marketing<br />

programs, promotions, education,<br />

research and trade advocacy<br />

through the Canadian Cattlemen’s<br />

Association.<br />

<strong>The</strong> financial pinch has been<br />

noticeable.<br />

ABP collected about $10 million<br />

last year and more than $2 million<br />

was rebated to more than 600 producers.<br />

Most of the refunds went to a<br />

few large feedlots.<br />

“We need to have some money<br />

going forward that we know is there,<br />

if we want to continue these research<br />

projects at a reasonable level,” said<br />

Greg Bowie of Ponoka, newly elected<br />

vice-chair.<br />

Some producers at the meeting<br />

suggested the refundable portion<br />

should be left alone so the industry<br />

can continue to co-operate with the<br />

Alberta Cattle Feeders Association<br />

and <strong>Western</strong> Stock Growers Association,<br />

which want choice.<br />

<strong>The</strong>y also argued that the refundable<br />

checkoff has made ABP more<br />

efficient and cost-conscious.<br />

However, others said secure funding<br />

is needed for a united industry.<br />

“This is a debate we need to have.<br />

<strong>The</strong>re has been pain, but there have<br />

Trait Stewardship Responsibilities<br />

Notice to Farmers<br />

been some gains,” said Cecilie Fleming<br />

of Granum.<br />

Others argued the money is needed<br />

to properly represent producers<br />

at the provincial and national levels.<br />

“We cannot represent the producers<br />

if we do not have the funding. We<br />

cannot have all the committees and<br />

all the councils we have if we do not<br />

have the funding,” said Gordon<br />

Graves of Iron River.<br />

“It is imperative for the survival of<br />

this industry that we have a united,<br />

democratic voice and this is the organization.”<br />

Lorrie Jespersen, who represents<br />

Alberta Milk, said the change has left<br />

some organizations cash strapped,<br />

and delegates end up paying out of<br />

their own pockets to support the<br />

association.<br />

“It was a ploy by the government of<br />

the day to divide and conquer so<br />

they could control agriculture in the<br />

way they want. It is not giving agriculture<br />

the true voice that it needs,”<br />

he said.<br />

Alberta is Canada’s largest beef<br />

producing province, and has had a<br />

strong voice on the national scene. It<br />

also paid a large share of the bills,<br />

said Rob Somerville of Endiang.<br />

“In past years, when we had a countervail,<br />

it was ABP that carried the<br />

ball financially for the rest of the<br />

country,” he said.<br />

“If we had to do that again, I think<br />

we would be challenged. We need<br />

secure funding and a non-refundable<br />

checkoff so we can defend our<br />

industry against trade challenges<br />

and to maintain our access to foreign<br />

markets.”<br />

ABP’s financial report said the last<br />

anti-dumping investigation in which<br />

the Canadian cattle industry was<br />

involved cost $4.5 million. Alberta<br />

contributed half the money.<br />

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