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90 DECEMBER 13, 2012 | WWW.PRODUCER.COM | THE WESTERN PRODUCER LIVESTOCK<br />
PORK | PUBLICITY<br />
Hog farmers hope<br />
campaign will help<br />
Sharing stories | Alberta group looks to raise<br />
awareness of provincial pork producers<br />
BY MARY MACARTHUR<br />
CAMROSE BUREAU<br />
LEDUC, Alta. — Alberta pork producers<br />
have voted to launch a public<br />
relations campaign to help publicize<br />
their plight.<br />
<strong>Producer</strong> Jaco Poot said few Albertans<br />
know hog farmers are struggling<br />
to pay their bills and stay in<br />
business.<br />
“Consumers and the average<br />
neighbour doesn’t know what is<br />
going on in the industry,” Poot said<br />
during Alberta Pork’s annual meeting<br />
before producers voted for an<br />
awareness campaign.<br />
“We have to create way more<br />
awareness in the general population<br />
of where we are today.”<br />
Northern Alberta pork producer<br />
Rocky Morrell said there is a disconnect<br />
between consumers, retailers<br />
and producers. He estimates that the<br />
province’s 1.2 million sows will drop<br />
to 400,000 if changes aren’t made.<br />
“This is a race to the bottom,” he<br />
said.<br />
“<strong>The</strong>n consumers might think of us<br />
as a niche market.… <strong>The</strong> only game in<br />
town is to try and get retailers and<br />
We have to create way more<br />
awareness in the general<br />
population of where we<br />
are today.<br />
JACO POOT<br />
PRODUCER<br />
consumers to try and understand<br />
what is going on.”<br />
Tony Martinez of Donald’s Fine<br />
Foods in Richmond, B.C., said<br />
consumers need to understand<br />
they can’t buy the cheapest American-imported<br />
pork in the grocery<br />
store.<br />
“We have to get consumers to<br />
understand they must pay more.”<br />
Morrell said the campaign needs to<br />
be about more than trying to persuade<br />
consumers to eat more pork.<br />
Instead, consumers need to know<br />
they must be willing to help sustain<br />
an industry or Canadian pork production<br />
will disappear.<br />
“We need to change from selling<br />
pork to sustaining this industry or we<br />
will be gone.”<br />
Alberta Beef <strong>Producer</strong>s say they would funnel more money into research if they could retain all the check-off<br />
fees they collect. | FILE PHOTO<br />
FUNDING | RESEARCH<br />
ABP calls for funding changes<br />
Alberta Beef <strong>Producer</strong>s | Group wants return of non-refundable checkoff<br />
BY BARBARA DUCKWORTH<br />
CALGARY BUREAU<br />
Alberta Beef <strong>Producer</strong>s want to<br />
reinstate the non-refundable $3<br />
checkoff.<br />
<strong>The</strong> organization collects $3 per<br />
head sold in the province and sets<br />
aside $1 for Canada Beef Inc. and the<br />
Beef Cattle Research Council. That<br />
portion is not refunded.<br />
Provincial legislation passed two<br />
years ago requires that all levies collected<br />
on agriculture products be<br />
refundable upon request.<br />
ABP consequently saw its once<br />
hefty budget reduced to $5 million<br />
per year.<br />
Delegates passed a resolution to<br />
return to a non-refundable levy during<br />
the ABP Dec. 3-5 annual meeting<br />
in Calgary.<br />
“We believe this needs to go to a<br />
vote to the producers. It needs to be<br />
put into their hands,” ABP chair Doug<br />
Sawyer said in an interview.<br />
“We are certainly hearing from producers<br />
more and more that they want<br />
it back. We’ll have to look at the right<br />
time.”<br />
He said producers should see the<br />
money as an investment in beef marketing<br />
programs, promotions, education,<br />
research and trade advocacy<br />
through the Canadian Cattlemen’s<br />
Association.<br />
<strong>The</strong> financial pinch has been<br />
noticeable.<br />
ABP collected about $10 million<br />
last year and more than $2 million<br />
was rebated to more than 600 producers.<br />
Most of the refunds went to a<br />
few large feedlots.<br />
“We need to have some money<br />
going forward that we know is there,<br />
if we want to continue these research<br />
projects at a reasonable level,” said<br />
Greg Bowie of Ponoka, newly elected<br />
vice-chair.<br />
Some producers at the meeting<br />
suggested the refundable portion<br />
should be left alone so the industry<br />
can continue to co-operate with the<br />
Alberta Cattle Feeders Association<br />
and <strong>Western</strong> Stock Growers Association,<br />
which want choice.<br />
<strong>The</strong>y also argued that the refundable<br />
checkoff has made ABP more<br />
efficient and cost-conscious.<br />
However, others said secure funding<br />
is needed for a united industry.<br />
“This is a debate we need to have.<br />
<strong>The</strong>re has been pain, but there have<br />
Trait Stewardship Responsibilities<br />
Notice to Farmers<br />
been some gains,” said Cecilie Fleming<br />
of Granum.<br />
Others argued the money is needed<br />
to properly represent producers<br />
at the provincial and national levels.<br />
“We cannot represent the producers<br />
if we do not have the funding. We<br />
cannot have all the committees and<br />
all the councils we have if we do not<br />
have the funding,” said Gordon<br />
Graves of Iron River.<br />
“It is imperative for the survival of<br />
this industry that we have a united,<br />
democratic voice and this is the organization.”<br />
Lorrie Jespersen, who represents<br />
Alberta Milk, said the change has left<br />
some organizations cash strapped,<br />
and delegates end up paying out of<br />
their own pockets to support the<br />
association.<br />
“It was a ploy by the government of<br />
the day to divide and conquer so<br />
they could control agriculture in the<br />
way they want. It is not giving agriculture<br />
the true voice that it needs,”<br />
he said.<br />
Alberta is Canada’s largest beef<br />
producing province, and has had a<br />
strong voice on the national scene. It<br />
also paid a large share of the bills,<br />
said Rob Somerville of Endiang.<br />
“In past years, when we had a countervail,<br />
it was ABP that carried the<br />
ball financially for the rest of the<br />
country,” he said.<br />
“If we had to do that again, I think<br />
we would be challenged. We need<br />
secure funding and a non-refundable<br />
checkoff so we can defend our<br />
industry against trade challenges<br />
and to maintain our access to foreign<br />
markets.”<br />
ABP’s financial report said the last<br />
anti-dumping investigation in which<br />
the Canadian cattle industry was<br />
involved cost $4.5 million. Alberta<br />
contributed half the money.<br />
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