The Finance World Magazine| Edition: April 2023

The Ajman Department of Tourism
Development is focused on
promoting Ajman’s unique
attractions as a leading travel
destination in the UAE. To achieve
this, the department implements global
tourism campaigns, participates in
events, regulates the tourism industry,
and improves the services provided by
local tourism facilities and businesses.
The Department has been recently
showcasing its leading strategic plans
at the Berlin Travel Trade Show (ITB),
the world’s leading travel trade show,
taking place in the German capital
Berlin from the 7th until 9th of March.
During its participation in the exhibition,
the Department entered into several
memorandums of understanding with the
objective of enhancing the emirate’s tourism
potential and investment opportunities.
Ajman Tourism’s objective in participating
is to exhibit its newest tourism ventures
and highlight the emirate’s sophisticated
infrastructure, as well as inform visitors
about its primary tourism initiatives and
exceptional services. In this regard, the
department intends to emphasize the
popular attractions and tourist spots, which
span from prominent landmarks such as
unspoiled beaches, rugged mountains,
and natural reserves, to upscale hotels
along the coastline, and the rich cultural
diversity, such as museums, historic sites,
and local markets.
To this end, the Ajman Department
of Tourism Development and Bespoke
Modular Solutions & RAW Hotels &
Resorts, a prominent company offering
modular products and services as well
as hotel management in the Middle East,
signed a memorandum of understanding.
It was signed by His Excellency Mahmood
Khaleel Alhashmi, the Director General
of the Ajman Department of Tourism
Development, and Jamal Wick, the CEO
and Co-Founder of Bespoke Modular
Ras Al Khaimah is
at the forefront
of implementing
a novel method
of promoting
sustainable
tourism, as the
world moves
towards more
sustainable forms
of tourism.
Solutions & RAW Hotels & Resorts.
The main objective of this MOU is to
create investment prospects that will
improve the tourism sector in Ajman.
Furthermore, it endeavors to strengthen
the means of collaboration between the
parties and harmonize their collective
endeavors in boosting the allure of the
destination. As per the terms of the
MOU, both entities will endeavor to
entice investors to invest in tourismrelated
undertakings within the emirate.
Additionally, they will concentrate their
efforts on promoting the Raw Resort
Alzorah beach project.
In spite of the worldwide political and
economic challenges encountered in the
year 2022, the tourism sector in Ajman
made remarkable strides, as indicated
by a 9% increase in the overall revenue
generated in the hospitality industry, a
26% upsurge in international visitors,
and a 14% increase in the average room
rates in comparison with the previous
year. As per the STR reports, Ajman
attained the topmost rank in terms of
hotel occupancy rate in the UAE during
2022, averaging 80%, which was 7% higher
than the closest emirate.
H.E. Alhashmi remarked: “ITB constitutes
an important opportunity to promote
Ajman’s leading position on the global
trade and tourism map and which comes
in line with the country’s national agenda
to boost the economic and tourism
sectors. This year, we aim to focus on
highlighting the attractiveness of the
destination with its remarkable features
and potentials which have transformed
the emirate into a preferred destination
for tourists”.
He added that Ajman’s exceptional
offerings and services have drawn a
multitude of visitors from various parts
of the globe, and they are dedicated to
continuing their endeavors in launching
additional initiatives and projects that
attract more tourists from diverse markets
to Ajman. His Excellency also emphasized
the significance of the German market
and other European markets as crucial
sources of tourism for Ajman. Moreover,
he expressed a desire to strengthen the
emirate’s connections with its global
partners and enhance collaboration with
other exhibitors via novel agreements
and partnerships.
Over the past few years, Ajman
has made substantial investments in
bolstering its infrastructure, promoting
notable projects, and developing crucial
regions, transforming it into a compelling
destination for tourism that provides
visitors with a distinctive cultural, natural,
and recreational experience.
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