The Finance World Magazine| Edition: April 2023

Greener Crop
Greener Crop is a Dubai-based
company that was founded in
2020 by Alexander M. Kappes.
With a team of 11-50 employees,
the company provides hydroponic farm
management services to farmers. As
of March 31, 2022, the company has
secured $100K in Pre-seed funding.
Greener Crop specializes in vertical
farming, hydroponics, aeroponics, agtech,
agriculture, sales, business development,
and startup. The company offers customized
farm planning and setup, as well as
plant growth management solutions
via sensor-connected dashboards that
monitor and adjust the temperature,
humidity, lighting, and nutrition levels
of the crops. Greener Crop also provides
assistance to farmers in selling their
produce to restaurants, hotels, grocers,
and supermarket chains, along with
procurement solutions.
The mission of Greener Crop is
to enable the deployment of more
hydroponic farms and support clients
with the design, set-up, and daily
operation of their hydroponic farms.
By utilizing cutting-edge technologies
and data-driven farm management,
the company promises to operate
profitable farms in areas not suited
for conventional agriculture. As the
company continues to grow, it remains
committed to supporting farmers and
promoting sustainable agriculture
practices.
Alexander M. Kappes,
Founder
Right Farm
Elie Skaf,
Co-Founder and CEO
Right Farm is a B2B e-commerce
and supply-chain company
based in Dubai, founded in
2021 by Elie Skaf who serves as
the co-founder and CEO. The company
currently employs 51-200 individuals
and has recently secured $2.8M in Seed
funding in April 2022.
Right Farm’s mission is to simplify
and improve the food supply chain
by utilizing data and technology. It
sources fresh produce directly from
local farmers and connects them with
foodservice businesses such as hotels,
restaurants, caterers, cloud kitchens, or
cooking schools. The company offers
a seamless and convenient end-to-end
process from farm to kitchen, with the
ability to place orders on the website
or via its mobile application, available
on iOS and Android platforms.
Right Farm is committed to reducing
waste across its supply chain, supporting
local farmers, and building a restorative
and regenerative value chain. The
company’s control of the supply chain
and use of predictive technology facilitate
routing, operations, and purchasing,
making it smarter and more sustainable.
Its commitment to the environment
is a core value, and it aims to lessen
its carbon footprint while providing
high-quality produce to its clients.
With its innovative use of technology,
commitment to sustainability, and
focus on customer satisfaction, Right
Farm is well-positioned for continued
success in the years ahead.
April 2023 www.thefinanceworld.com 33