Construction Monthly Magazine | Tampa 2023 Build Expo Show Edition

WEB MARKETING
What Google REALLY
Wants From Your Website
Thursday, 9:30 a.m. - 10:30 a.m. | Room 409
Joshua Ramsey
Marketing & Communications Strategist | Strategic
Point Marketing
All you really want from Google is clear communication on
what you have to do to get leads. No matter what business
you own, we all fight for that page 1 placement. But if you
take a second to think about it, you probably don’t care
about being on page 1 of Google. You really want MORE
LEADS!
Google Partner for more than a DECADE, Joshua Ramsey
will be teaching you an approach that will have your
brain spinning with unique ideas that will increase your
conversion rate online (CRO).
Walk away with exact starting strategies to immediately
change your business.
Target Audience: All building and construction
professionals
AIA
PVC101 — The Benefits & Uses
of Cellular PVC — 1.0 AIA Credit
Thursday, 9:30 a.m. - 10:30 a.m. | Room 404
Jay Morrow
Central Florida Area Sales Manager | Versatex
Building Products
Upon completion of this course, architects and participants
will understand:
• Properties of cellular PVC
• Cellular PVC micro-ingredients
• Key differences between high and low-quality
cellular PVC
• Ease of use and adaptability
• Common and unique end-use applications
• Painting, staining & laminating options
• PVC’s contributions to Sustainability
• Properties of Cellular PVC Trim
• Are all cellular PVC Trims the same?
• Working With PVC
• Uses & Applications
1. Residential – Exterior & Interior
2. Commercial
3. Multi-Family
4. Historical Preservation
• Dark paint technology for cellular PVC trim
• New trim surface technology - Film Laminates
• PVC’s contribution to Sustainability
Target Audience: Builders, Contractors and Architects in
Commercial and Residential applications.
AIA
Lateral Load Path Basics: Tracing a
wind load through a wood-framed
structure — 1.0 AIA Credit
Thursday, 9:30 a.m. - 10:30 a.m. | Room 408
Stephanie Thomas-Rees
Engineered Wood Specialist | APA
This session outlines the path a wind load takes through
a wood-framed structure, as well as the importance of a
complete load path and associated construction details. As a
result of this session, participants will:
• Understand the complete lateral load path
• Identify common framing errors within this path
• Understand the consequences of an incomplete path
• Discuss and evaluate code requirements for critical
details
Target Audience: Builders, Contractors and Architects in
Commercial and Residential applications
ESTIMATING
Productivity Adjustments and its
Impact on Cost and Duration
Thursday, 9:30 a.m. - 10:30 a.m. | Room 402
Saleh Mubarak
Author, Public Speaker & Trainer
Productivity adjustments and its impact on cost and
duration. Estimating crew (labor and equipment)
productivity is crucial to both the cost and duration of
the project. This is why the contractor must make proper
adjustments to estimated productivity for each work
activity, taking into account all impacting factors such
as weather conditions. But adjustments must also be
considered with schedule updates because things rarely,
if ever, go as planned. This presentation takes a quick look
at this process with valuable tips for more accurate cost
estimates and schedules.
Target Audience: Builders and Contractors
32 CONSTRUCTIONMONTHLY.COM