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www.SouthwestOrlandoBulletin.com x June 1 — 14, 2023 x 5<br />

A World-Class Destination<br />

Celebrating the International Drive Resort Area<br />

Maria Triscari,<br />

president and CEO<br />

of the International<br />

Drive Resort<br />

Area Chamber of<br />

Commerce.<br />

The tourism industry and convention<br />

markets are back in full swing,<br />

and, for more than 35 years, the<br />

International Drive Resort<br />

Area Chamber of Commerce<br />

has led the way with game-changing<br />

initiatives to ensure the success<br />

of the I-Drive Resort Area as<br />

a world-class resort destination.<br />

Maria Triscari, president and CEO<br />

of the International Drive Resort Area<br />

Chamber of Commerce, discussed<br />

I-Drive’s initiatives in transportation<br />

and development that will ensure<br />

I-Drive’s future success as a worldclass<br />

resort destination.<br />

What transformations have occurred<br />

in the I-Drive Resort Area?<br />

The International Drive corridor<br />

has experienced incredible growth.<br />

We now have more than 130 hotels,<br />

which equates to 45,000 hotel rooms.<br />

We are now home to 40% of all the<br />

hotel rooms in Orange, Osceola and<br />

Seminole counties. I-Drive also has<br />

hundreds of restaurants of every cuisine;<br />

900 retail outlets; six major theme<br />

parks; 45 family-friendly attractions;<br />

and the Orange County Convention<br />

Center, which is world-renowned and<br />

provides a $3 billion economic impact.<br />

We are a major economic engine<br />

for the Southwest region, and we<br />

are essential to the tourism market.<br />

Why is completing the master<br />

plan at the Orange County<br />

Convention Center crucial for<br />

future success?<br />

Conventions have come back strong<br />

to prepandemic levels. Meetings and<br />

conventions are back, and they are here<br />

to stay and will continue to grow. The<br />

comeback has been even greater than<br />

we anticipated. We are very confident<br />

on the future success of the convention<br />

market. That is why we are excited to<br />

revisit the Orange County Convention<br />

Center master plan that was put on hold<br />

due to the pandemic. The enhancements<br />

at the convention center are essential to<br />

stay competitive in a very competitive<br />

market. The Orange County Convention<br />

Center creates a $3 billion annual economic<br />

impact to the region. We are the<br />

premiere convention center in the nation<br />

and must stay on the forefront to ensure<br />

future success.<br />

The International Drive<br />

Resort Area currently employs<br />

more than 75,000 employees.<br />

What type of opportunities<br />

are available in the hospitality<br />

industry?<br />

The wonderful thing about the tourism<br />

industry is that there are opportunities<br />

for everyone regardless of age,<br />

education, language or prior work<br />

experience. You can start at an entry<br />

level position and become management<br />

level and beyond. Many<br />

executives started at entry level and<br />

excelled. It’s a great time to become<br />

a part of this exciting industry that<br />

provides good pay and great benefits.<br />

In addition, many of our companies<br />

provide scholarships to colleges<br />

to help enhance their employees’ life<br />

skills and educational levels.<br />

The I-Drive Corridor has a<br />

very strong economic outlook,<br />

and it’s a very exciting<br />

time for the resort destination.<br />

What types of initiatives have<br />

been implemented?<br />

New attractions like Epic Universe<br />

will open in 2025, and, because of<br />

the chamber’s Right Rail initiative, mass<br />

transit from Orlando International<br />

Airport to an International Drive station<br />

will become a reality. The Sunshine<br />

Corridor will include a mass transit station<br />

at I-Drive to service both Sunrail<br />

and Brightline. This new rail line is<br />

great news for residents, employees<br />

and visitors alike. It will be a mass transit<br />

system that will service everyone.<br />

What transformations has<br />

the International Drive Resort<br />

Area undergone?<br />

I-Drive is such a success because it<br />

continues to transform. The 1980’s attraction<br />

Mercado is now ICON Park,<br />

a $300 million investment; Friday’s<br />

Front Row is now Mango’s and<br />

Hollywood Plaza; and the Orange<br />

County Civic Center is now the<br />

Orange County Convention Center,<br />

a world-premiere convention center.<br />

What has been the impact<br />

of I-Drive Chamber initiatives<br />

like the Tourism Orlando<br />

Leadership Program?<br />

One of the most successful programs<br />

that the chamber has created is<br />

the highly acclaimed Tourism Orlando<br />

Leadership Program that is now celebrating<br />

its 23rd anniversary. This<br />

incredible 11-month program enables<br />

participants to learn about the vast<br />

components and aspects of the tourism<br />

industry, from marketing to operations<br />

to behind-the-scenes tours and special<br />

presentations at our major<br />

theme parks and facilities<br />

like the Orlando International<br />

Airport, the Orange County<br />

Sheriff’s Office, and the<br />

Orange County Convention<br />

Center. We are delighted with<br />

the tremendous success of this<br />

program that is now a staple in<br />

our tourism industry, with more<br />

than 1,000 people graduating<br />

to date, earning their “Ph.T.” in<br />

tourism.<br />

How does the I-Drive<br />

Resort Area give back<br />

to the community?<br />

PROMOTIONAL FEATURE<br />

I-Drive is a community of generosity.<br />

The International Drive<br />

Resort Area leaders believe in giving<br />

back. Major stakeholders like<br />

Harris Rosen have donated millions<br />

of dollars through their philanthropic<br />

work. I-Drive representatives<br />

care about their community and<br />

proudly support many charitable<br />

organizations through philanthropic<br />

programs, events and monetary donations<br />

as well as through donating<br />

goods and services to those in need.<br />

What does the future hold<br />

for I-Drive Resort Area?<br />

The I-Drive Chamber is a very<br />

strong and active chamber with a<br />

tremendous vision for the future and<br />

great political leaders to lead the<br />

way. All those things combined make<br />

our future very bright. As Abraham<br />

Lincoln once said, “The best way to<br />

predict the future is to create it.” And<br />

that is what the International Drive<br />

Resort Area has done for more than<br />

50 years. We just can’t wait to see<br />

what the next 50 years will bring.<br />

For more information or to join the International<br />

Drive Resort Area Chamber of Commerce, visit<br />

www.internationaldrivechamber.com.<br />

<br />

Members of the International Drive Resort<br />

Area Chamber of Commerce Tourism Orlando<br />

Leadership Program.

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