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www.SouthwestOrlandoBulletin.com x June 1 — 14, 2023 x 5<br />
A World-Class Destination<br />
Celebrating the International Drive Resort Area<br />
Maria Triscari,<br />
president and CEO<br />
of the International<br />
Drive Resort<br />
Area Chamber of<br />
Commerce.<br />
The tourism industry and convention<br />
markets are back in full swing,<br />
and, for more than 35 years, the<br />
International Drive Resort<br />
Area Chamber of Commerce<br />
has led the way with game-changing<br />
initiatives to ensure the success<br />
of the I-Drive Resort Area as<br />
a world-class resort destination.<br />
Maria Triscari, president and CEO<br />
of the International Drive Resort Area<br />
Chamber of Commerce, discussed<br />
I-Drive’s initiatives in transportation<br />
and development that will ensure<br />
I-Drive’s future success as a worldclass<br />
resort destination.<br />
What transformations have occurred<br />
in the I-Drive Resort Area?<br />
The International Drive corridor<br />
has experienced incredible growth.<br />
We now have more than 130 hotels,<br />
which equates to 45,000 hotel rooms.<br />
We are now home to 40% of all the<br />
hotel rooms in Orange, Osceola and<br />
Seminole counties. I-Drive also has<br />
hundreds of restaurants of every cuisine;<br />
900 retail outlets; six major theme<br />
parks; 45 family-friendly attractions;<br />
and the Orange County Convention<br />
Center, which is world-renowned and<br />
provides a $3 billion economic impact.<br />
We are a major economic engine<br />
for the Southwest region, and we<br />
are essential to the tourism market.<br />
Why is completing the master<br />
plan at the Orange County<br />
Convention Center crucial for<br />
future success?<br />
Conventions have come back strong<br />
to prepandemic levels. Meetings and<br />
conventions are back, and they are here<br />
to stay and will continue to grow. The<br />
comeback has been even greater than<br />
we anticipated. We are very confident<br />
on the future success of the convention<br />
market. That is why we are excited to<br />
revisit the Orange County Convention<br />
Center master plan that was put on hold<br />
due to the pandemic. The enhancements<br />
at the convention center are essential to<br />
stay competitive in a very competitive<br />
market. The Orange County Convention<br />
Center creates a $3 billion annual economic<br />
impact to the region. We are the<br />
premiere convention center in the nation<br />
and must stay on the forefront to ensure<br />
future success.<br />
The International Drive<br />
Resort Area currently employs<br />
more than 75,000 employees.<br />
What type of opportunities<br />
are available in the hospitality<br />
industry?<br />
The wonderful thing about the tourism<br />
industry is that there are opportunities<br />
for everyone regardless of age,<br />
education, language or prior work<br />
experience. You can start at an entry<br />
level position and become management<br />
level and beyond. Many<br />
executives started at entry level and<br />
excelled. It’s a great time to become<br />
a part of this exciting industry that<br />
provides good pay and great benefits.<br />
In addition, many of our companies<br />
provide scholarships to colleges<br />
to help enhance their employees’ life<br />
skills and educational levels.<br />
The I-Drive Corridor has a<br />
very strong economic outlook,<br />
and it’s a very exciting<br />
time for the resort destination.<br />
What types of initiatives have<br />
been implemented?<br />
New attractions like Epic Universe<br />
will open in 2025, and, because of<br />
the chamber’s Right Rail initiative, mass<br />
transit from Orlando International<br />
Airport to an International Drive station<br />
will become a reality. The Sunshine<br />
Corridor will include a mass transit station<br />
at I-Drive to service both Sunrail<br />
and Brightline. This new rail line is<br />
great news for residents, employees<br />
and visitors alike. It will be a mass transit<br />
system that will service everyone.<br />
What transformations has<br />
the International Drive Resort<br />
Area undergone?<br />
I-Drive is such a success because it<br />
continues to transform. The 1980’s attraction<br />
Mercado is now ICON Park,<br />
a $300 million investment; Friday’s<br />
Front Row is now Mango’s and<br />
Hollywood Plaza; and the Orange<br />
County Civic Center is now the<br />
Orange County Convention Center,<br />
a world-premiere convention center.<br />
What has been the impact<br />
of I-Drive Chamber initiatives<br />
like the Tourism Orlando<br />
Leadership Program?<br />
One of the most successful programs<br />
that the chamber has created is<br />
the highly acclaimed Tourism Orlando<br />
Leadership Program that is now celebrating<br />
its 23rd anniversary. This<br />
incredible 11-month program enables<br />
participants to learn about the vast<br />
components and aspects of the tourism<br />
industry, from marketing to operations<br />
to behind-the-scenes tours and special<br />
presentations at our major<br />
theme parks and facilities<br />
like the Orlando International<br />
Airport, the Orange County<br />
Sheriff’s Office, and the<br />
Orange County Convention<br />
Center. We are delighted with<br />
the tremendous success of this<br />
program that is now a staple in<br />
our tourism industry, with more<br />
than 1,000 people graduating<br />
to date, earning their “Ph.T.” in<br />
tourism.<br />
How does the I-Drive<br />
Resort Area give back<br />
to the community?<br />
PROMOTIONAL FEATURE<br />
I-Drive is a community of generosity.<br />
The International Drive<br />
Resort Area leaders believe in giving<br />
back. Major stakeholders like<br />
Harris Rosen have donated millions<br />
of dollars through their philanthropic<br />
work. I-Drive representatives<br />
care about their community and<br />
proudly support many charitable<br />
organizations through philanthropic<br />
programs, events and monetary donations<br />
as well as through donating<br />
goods and services to those in need.<br />
What does the future hold<br />
for I-Drive Resort Area?<br />
The I-Drive Chamber is a very<br />
strong and active chamber with a<br />
tremendous vision for the future and<br />
great political leaders to lead the<br />
way. All those things combined make<br />
our future very bright. As Abraham<br />
Lincoln once said, “The best way to<br />
predict the future is to create it.” And<br />
that is what the International Drive<br />
Resort Area has done for more than<br />
50 years. We just can’t wait to see<br />
what the next 50 years will bring.<br />
For more information or to join the International<br />
Drive Resort Area Chamber of Commerce, visit<br />
www.internationaldrivechamber.com.<br />
<br />
Members of the International Drive Resort<br />
Area Chamber of Commerce Tourism Orlando<br />
Leadership Program.