The Daily Vinepo Asia 2023 - REVIEW Edition

REVIEW
THURSDAY 1 ST JUNE 2023
SIP & TELL:
A STRONG COMEBACK
VINEXPO ASIA’S HIGHLIGHTS 2023
EXCLUSIVE INTERVIEW
“WE ARE
VERY HAPPY
WITH THE
OUTCOME”
Rodolphe Lameyse
Vinexposium CEO
#06
SPECIAL FEATURE: ROSÉ WINES
DUEPALME’S
COREROSA
AT VINEXPO ASIA
2023
#08

I PROGRAMME I
2 • THE DAILY • THURSDAY 1 ST JUNE 2023
vinexpoasia.com

I NEWS I
The top gathering for wine
professionals in Asia
As Vinexpo Asia 2023 wound down last week, both
visitors and exhibitors were very positive in their
response to the show, which exceeded everyone’s
expectations
With a highly qualified attendance, substantial business
generation and unequalled knowledge sharing, Vinexpo
Asia solidified its position as the top gathering for industry
professionals in the region.
For this first edition in Singapore,
it was clear that the atmosphere
was one of joy and relief to be
back in Asia, and everyone really
made the most of the opportunity
to be under one roof to renew
existing ties and forge new
business relationships. Rodolphe
Lameyse, CEO of Vinexposium
Group, expressed his joy at
Vinexpo Asia’s comeback: “The
positive feedback about this year’s
event in Singapore demonstrated
the immense potential and
significance of the Asian market
for the wine and spirits industry.”
The turnout to Vinexpo Asia 2023
was impressively diverse with
9,989 professionals hailing from
64 countries. 80% of buyers had
trade and retail activities in the
region, introducing exhibitors
to numerous local business
opportunities. 20% of visitors
were from the media or education
and institutional organisations.
Vinexpo Asia 2023’s significance
on an international level
was highlighted by several
prestigious institutional visits,
including Ambassadors and
High Commissioners from 19
countries, notably His Excellency
Mr Jonathan Kaplan, Ambassador
of the USA to Singapore, and
the Ambassador of France to
Singapore, Her Excellency Ms
Minh di Tang.
... THE SHOW
PROVED TO
BE A HUB OF
GROWTH...
The USA was Vinexpo Asia 2023’s
country of honour, represented
by the winegrowing regions
of California, Washington and
Oregon. Christopher Beros,
Director of Great China and
Southeast Asia for the California
Wine Institute expressed his
enthusiasm following the event:
“Vinexpo Asia has been great for
the exposure of US wines. The
quality of the visitors was truly
amazing. The entire US area has
been busy throughout. We have
made a lot of promising contacts
from many countries in Southeast
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Asia. We are proud to have been
part of the country of honour this
year.”
Business was after all the main
goal of Vinexpo Asia, and the
show proved to be a hub of
growth with an impressive 75%
of exhibitors benefiting from
3,512 pre-scheduled meetings,
1/3 of which were with topbuyers
that were members of
the Vinexposium CLUB Program.
These meetings brought together
industry professionals, creating
significant connections and taking
full advantage of the opportunity
to meet face-to-face. There were
also productive discussions
made with prospects from wellrepresented
countries including
Malaysia, Thailand, Vietnam
and Indonesia, broadening
opportunities for the wine and
spirits industry throughout the
region.
Looking to the future, 2024 will
kick off in the French capital with
Wine Paris & Vinexpo Paris from
12 to 14 February, and Vinexpo
Asia will be held in Hong Kong
next year from 28 to 30 May. For
a look at Vinexposium’s events
throughout the year, see pages
4-5 of this edition of The Daily
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Cover: © Tan Eng Keng - Vinexpo Asia
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THE SHOW
IN BRIEF
9,989
professional attendees
from 64 countries
3,512
pre-scheduled meetings
TOP 5 VISITING
COUNTRIES
Singapore
China
Malaysia
Vietnam
Thailand
TOP 5 EXHIBITING
COUNTRIES
France
USA
Italy
Spain
Australia
KNOWLEDGE
SHARING A
PRIORITY AT
VINEXPO ASIA
2023
Vinexpo Asia 2023 showed commitment to industry
knowledge sharing and education through Vinexpo
Academy. With 40 sessions hosted, attracting full
attendance from professional attendees who had
the chance to taste and learn from 70 esteemed
international speakers and experts, the event was a
testament to Vinexpo Academy’s popularity among
wine and spirits professionals. Vinexpo Academy
played a crucial role in raising Asian trade to new
heights by fostering innovation and excellence
within the wine and spirits community
THE DAILY • THURSDAY 1 ST JUNE 2023 • 3

I NEWS I
Events throughout the year,
all over the world
Following the success of
Vinexpo Asia in Singapore
this year, keep in mind that
Vinexposium organises a
range of different events
throughout the year, all over
the world. Vinexpo Explorer,
for example, represents a new
way of growing business with
a selection of international
buyers invited to explore a
producer region in an exclusive
experience. Vinexpo Meetings
is a one-to-one experience
of business meetings and
networking between buyers
and producers with a prescheduled
meetings service.
The year 2024 will kick off
with Vinexposium’s key event,
Vinexpo Paris & Wine Paris,
coming full circle with Vinexpo
Asia in Hong Kong in May
2023
4 • THE DAILY • THURSDAY 1 ST JUNE 2023
vinexpoasia.com

I NEWS I
2024
HONG KONG
28-30 May 2024
THE DAILY • THURSDAY 1 ST JUNE 2023 • 5

I EXCLUSIVE INTERVIEW I
WINE
CONSUMPTION
IS BOOMING
IN SOUTHEAST
ASIA
Rodolphe Lameyse
Vinexposium CEO
6 • THE DAILY • THURSDAY 1 ST JUNE 2023
vinexpoasia.com

I EXCLUSIVE INTERVIEW I
“We are very happy with the outcome”
Vinexposium CEO Rodolphe Lameyse didn’t hold back his enthusiasm
regarding Vinexpo Asia 2023 in Singapore
After the success of the first edition of Vinexpo Asia in Singapore
and the announcement that in the future Vinexpo Asia would
alternate between Singapore and Hong Kong, The Daily spoke with
Rodolphe Lameyse, CEO of Vinexposium, about his impressions of
the event and strategies looking forward.
What were your overall impressions of
the show this year and how did it feel to
be back in Asia?
We are very happy with the outcome
of Vinexpo Asia in Singapore. When we
decided a year ago that the comeback
of Vinexpo Asia was going to be in
Singapore, we understandably faced a
lot of questions regarding the size and
the state of the market. For us it was
obvious that we would serve the whole of
Asia from Singapore, as I noticed when
I visited Singapore last year. Questions
about the relevance of Singapore
didn’t last long because everyone
quickly understood that Southeast Asia
represented major potential for the wine
industry. And we are very glad to have
made this event a reality.
This first event in Singapore is the
cement in the strategy we’ve been
rolling out for four years. Covid was a
bit of a showstopper, but this was the
plan from the very beginning: having
the major show in Paris, which is now
really buzzing and making a lot of
noise, being in Asia, and covering both
the Chinese market and the Southeast
Asian market. The Southeast Asian
market was probably underdeveloped
and undercovered in the past. So I am
very happy and excited about the future,
with the potential we have, with the trust
of our exhibitors and partners, which is
very important, and more than happy
with the buyer turnout. Talking to our
clients in the aisles, they were surprised
that they met with Thai, Vietnamese and
Indonesian buyers.
IT IS IMPORTANT
TO MAINTAIN THE
RELATIONSHIP
BETWEEN THE
WINEMAKER
AND THE WINE
DRINKER
With the strategy of alternating Vinexpo
Asia in Hong Kong and Singapore every
other year, are you expecting to attract
different clientele from two different
markets?
The opportunities that lie in Hong Kong
and Singapore are different. If you
look at the number of Southeast Asian
buyers we had in 2018, which was the
last Vinexpo show we had in Hong Kong,
compared to the number of trade buyers
we attracted this year, it’s incomparable.
This means there have been a lot of
changes on the market, driven by wine
consumption which is booming in
Southeast Asia. But one size doesn’t fit
all. If you want to reach certain buyers,
you have to be near them. Asia is huge.
So if you are in Singapore, you’ll reach
the Southeast Asian buyers, of course
some will go to Hong Kong next year
and that’s good, but not all of them will.
Like not all of the Chinese buyers came
to Singapore this year. So it’s a good
balance between both, supplemented
with our presence in Korea which will
be another booming event. Ultimately
I think having this event in Singapore
this year and going back to Hong Kong
next year is a no-brainer for most people
and the last brick in the strategy that
we are deploying with the team, making
Vinexposium the strongest partner for
the entire wine and spirits world.
Can you tell us a bit about your
upcoming event in Korea this October
and why it’s a strategic market?
We are very interested in Korea because
if you look at the surveys on wine
consumption around the world, they
are all saying the same thing: things are
flat or slightly decreasing by one or two
percent, the population is ageing, people
are buying online, etc. Korea is different.
It is led by the younger generation, they
are interested in wine, they cannot buy
wine online because you cannot in
Korea. There is a workaround where
you can buy online and it’s delivered in
a place where you have to show your ID
and sign a paper, but it’s not all-inclusive
e-commerce.
In Korea, the older generation of 50 and
over are male, they go out for business
dinners, they have beer and Soju. Younger
people aren’t doing that. They start with
a beer, then they have something else.
They are more interested in wine and are
educated in wine through social media
like the Korean equivalent to TikTok. This
is a young market that’s booming with
double digit growth. This is why we met
with the Korean wine and spirit importer
association. And they asked us to be in
Seoul to organise a business matching
event. They want to meet importers
because they have to fuel this demand
for new products, different qualities of
grapes and different tastes.
How did the Grand Tasting event in
partnership with Bettane+Desseauve
go?
It was a resounding success. We were
expecting close to 600 tasters, and we
more than doubled that attendance,
which demonstrates the benefits of
the association between B&D and
ourselves.
Vinexpo Asia is a B2B-market-focused
company. If I’m a wine producer, I will
discuss with the intermediaries: the
importers, distributors, retailers, etc.
But I won’t speak to the people who are
actually drinking the bottles. I think it is
important to maintain the relationship
between the winemaker and the wine
drinker. And this is a unique opportunity
to kill two birds with one stone
© Odeum
© Richard Koh - Vinexposium
THE DAILY • THURSDAY 1 ST JUNE 2023 • 7

I SPECIAL FEATURE I ROSÉ WINES I
Roseblood, a mythical rosé
by Estoublon
DuePalme’s Corerosa
at Vinexpo Asia 2023
The experience of Roseblood, the
iconic rosé by Estoublon, begins with
its imagery. The wine celebrates the
Garden of Eden and nature through its
symbolism of the snake, both as a sign
of seduction and metamorphosis, and
the rose, a flower that’s both elegant
and strong at the same time. The
taste of the wine reflects this duality:
Roseblood is bold and original with light
KEY SELLING POINTS
Bold and assertive character
with distinctive mineral freshness
and fruity notes perfect for summer. It
has a distinctive mineral freshness with
hints of apricot and peony
DuePalme presents an easydrinking
fruity Salentine rosé
as part of their collection.
DuePalme is one of the biggest
cooperative wineries in Italy, based in
Puglia. Their Corerosa Salentine rosé
wine is a blend of 50% Susumaniello
and 50% Primitivo for a very easydrinking
wine that pairs well with
a variety of foods including shrimp,
fish, stuffed peppers, pizza and
white meat dishes, among others.
The harvest for the Susumaniello
grapes is in mid-
September,
while for
Primitivo it’s
at the end of
September.
The grapes for
DuePalme’s
Corerosa are
handpicked in
small boxes and cooled in their cold
rooms at 4°C for 48 hours. This is
followed by a short cryo-maceration
in the press and subsequent
soft pressing and separate
thermoregulated fermentation at
15°C in stainless steel vats. This
leads to a light, bright pink colored
wine that’s an elegant expression of
Salentine rosé. With scents of small
red fruits, roses and geranium, it also
has hints of Mediterranean herbs on
a mineral background. It pleasantly
flows in the mouth with a sip of great
freshness that softly envelops the
palate, and it is perfectly balanced
with good persistence. DuePalme’s
Corerosa has an alcohol content of
12.5% and its recommended service
temperature is between 10 and
12°C
KEY SELLING POINTS
Pairs well with raw shrimp and
scampi; avocado and salmon
canapes; fish first courses; stuffed
peppers; soups of cereals and
legumes; pizza; and white meat
dishes
Scents of small red fruits, roses
and geranium with hints of
Mediterranean herbs on a mineral
background
Perfectly balanced with good
persistence
A background of fruity and floral
aromas including apricot and peony
Ideal to pair with an aperitif, a
creamy burrata with tomatoes or
a beef carpaccio
Parés Baltà Radix Syrah
Rosé at Vinexpo Asia
2023: a rosé with the
soul of a red
Radix from Parés Baltà’s
is a new concept of
single-varietal rosé wine,
designed for those looking
for something new and
innovative. Made from
100% Syrah cultivated
applying Biodynamic
farming, Radix is
fermented at 16°C
in stainless steel
tanks for 5 weeks
KEY SELLING POINTS
resulting in a very bright wine
that’s an intense cherry colour
with blue rim. On the nose you’ll
find a multitude of intertwined
red and black fruits (blackberries,
cherries, plums and strawberries)
as well as hints of jam. This rosé
is unoaked and should be served
between 12 and 14°C
Smooth and pleasant finish, with a
long persistence
Aromatic explosion on the nose, with
a multitude of intertwined red and
black fruits (blackberries, cherries,
plums, strawberries) and hints of jam
100% Syrah cultivated applying
Biodynamic farming
8 • THE DAILY • THURSDAY 1 ST JUNE 2023
vinexpoasia.com

I PRODUCT SPOTLIGHT I
Columbia Valley 2018 Reserve
Cabernet Sauvignon, a Showcase
of Richness and Complexity
Columbia Valley brought
its 2018 Reserve Cabernet
Sauvignon to Vinexpo Asia
2023.
The Columbia Valley 2018 Reserve
Cabernet Sauvignon is a testament
to meticulous craftsmanship, and it
embodies the unique characteristics
found in the Columbia Valley region
in Washington. This particular vintage
resulted in a wine that showcases
richness, complexity, and leaves a
lasting impression.
During the 2018 growing season, the
region experienced average winter
temperatures, which allowed the vines
to thrive without significant damage.
The abundance of snow in February
Patz & Hall 2018
Sonoma Coast
Chardonnay:
a cool-climate
Chardonnay with
an unmistakable
purity of fruit
The Patz & Hall 2018 Sonoma Coast
Chardonnay is a collection of 14 singlevineyard
quality sites including Gap’s
Crown, Sanchietti Vineyard, Zio Tony
Ranch, Dutton Ranch and Durell
Vineyard.
provided essential moisture for the
soil, creating favourable conditions
for the vineyards. As spring arrived,
accompanied by warm temperatures,
the vines experienced healthy canopy
growth and early fruit development.
The mild summer and cooler fall
temperatures further contributed
to maintaining the grapes’ natural
acidity, enhancing the development of
enticing fruit flavours and captivating
aromas.
Carefully sourced from esteemed
vineyards across the Columbia Valley,
including renowned sites in Red
Mountain and the Wahluke Slope,
the Columbia Valley 2018 Reserve
Cabernet Sauvignon features
only the finest grapes selected by
winemakers at the optimal moment
of ripeness, ensuring the expression
of vibrant flavours. It is a blend of 90%
Cabernet Sauvignon, 8% Merlot and
2% Cabernet Franc for a wine with an
alcohol content of 14.8%
KEY SELLING POINTS
A harmonious blend of spice,
nutmeg, and vanilla aromas
intertwining with blackberry, black
cherry and dark fruit flavours with
subtle hints of cedar.
Aged for 28 months in a
combination of new and neutral
French oak barrels
Versatile pairing possibilities
including braised short ribs,
tenderloin steak, rack of lamb and
roasted portabella mushrooms
For the last thirty years, Patz & Hall has
been searching for the top small, familyowned
Chardonnay and Pinot Noir
vineyards in California. Over time, this
search has led them further west as
the Sonoma Coast has emerged as
one of California’s preeminent wine
growing regions for Burgundian
varietals.
The weather in 2018 was
exceptional, including a near
record long growing season
with many cool days punctuated
with sunny and warm patches
allowing flavours and textures
to mature fully. Crop levels
were above average, with many
sites producing the best crops
they had in years. The acidity
levels are higher than normal,
with perfectly ripened fruit.
Though the year was cool, the
fruit was very clean and high
quality, leading to a memorable
vintage of Chardonnay with
inviting aromas of spicy pear,
lemon drop and lime zest. As a cool-climate
Chardonnay, there’s a tartness on the palate
giving the wine poise, balance and energy.
A floral note adds a layer of complexity to
the wine and melds with the peach nectar
and apple flavours on the long finish. The
unmistakable purity of fruit is characteristic
of Sonoma Coast Chardonnay.
The wine is 100% Chardonnay aged in 28%
new Burgundian French oak barrels with
100% indigenous yeast fermentations for
an alcohol content of 14.5%
KEY SELLING POINTS
100% whole cluster pressed
100% indigenous yeast
fermentations
28% new Burgundian French oak
barrels
THE DAILY • THURSDAY 1 ST JUNE 2023 • 9