Construction Monthly Magazine | Houston 2023 Build Expo Show Edition

Exclusive Keynote Presentations
(ALL KEYNOTE CLASSES WILL BE IN THE KEYNOTE AREA ON EXHIBIT FLOOR)
Sponsored by
SALES
Tom Woodcock
President | Seal the Deal
Selling Thru a Tough Economy
Wednesday, June 28 | 1:15 p.m.-2:15p.m.
Keynote Area
We’re seeing volatile pricing formats, supply chain
interruption and rising interest rates. This usually ends
in tough economic conditions, resulting in construction
industry challenges. Knowing the best way to stay ahead of
these changes and keep your business moving forward is
difficult. We’ll look at the methods successful contractors
use to weather shifting economic conditions. We’ll cover:
1. Increasing your portion of the market pie
2. Getting a competitive advantage
3. Managing customer expectations
4. Structuring your sales effort
5. How to balance sales and marketing efforts
You’ll come away from this session with a better
understanding of what it will take to grow in both revenue
and profitability in these times. Sales are the most
important aspect of your business. Everything else simply
follows that lead.
Target Audience: Architects, General Contractors,
Subcontractors, Builders, and Remodelers
SALES
Networking & Association Use
Thursday, June 29 | 1:15 p.m.-2:15 p.m.
Keynote Area
In this class we will lay out how to determine what associations
to join, how to work them and get business from your
involvement. The single greatest way to find grouped customers
and network contacts is right in your backyard association!
Work them to the fullest and you’ll never make a cold call
again!
Target Audience: Architects, General Contractors,
Subcontractors, Builders, and Remodelers
Workshops & Classes | Wednesday, June 28, 2023
Sponsored by
SALES
Beating the Price Objection
Wednesday, 9:30 a.m.-11:00 a.m. | Room 600
Tom Woodcock
President | Seal the Deal
This topic deals specifically with the pressure to always
be low. Learn the sales tools necessary to get the inside
track in the bidding process. The goal being to consistently
win projects and raise profitability on those projects. The
most common mis-takes made in bidding are revealed and
countered.
Target Audience: Architects, General Contractors,
Subcontractors, Builders, and Remodelers
EMPLOYEE RETENTION
28 CONSTRUCTIONMONTHLY.COM
The Secret Gen Z Language:
Getting the Next Generation
Excited to Work and Lead
Wednesday, 9:30 a.m.-10:30 a.m. | Room 500
Scott Beebe
Founder & Head Coach | Business on Purpose
We’ve been led to buy the myth that a “good” custom
homebuilding company is more “luck of the draw” and less
“intentional sowing and fertilizing”.
This eye-opening educational workshop will help to uncover
what the next generation really wants and what elements
lead to business health versus disease. You will leave
empowered with a tool that you can implement immediately
providing a clear road map to multi-generational
engagement in the custom homebuilding workplace.
After this workshop you will have clarity on the true
difference within the generations, how to listen and
speak to your team with a compelling language, and what
elements are needed for each team member to thrive day
to day.
Target Audience: Homebuilders, Remodelers,
Contractors