Construction Monthly Magazine | Houston 2023 Build Expo Show Edition
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WEB MARKETING<br />
Google Partner and Chief Marketing<br />
Officer Teaching ‘The Google<br />
Demands of Your Website’<br />
Thursday, 9:30 a.m. - 10:30 a.m. | Room 602<br />
Joshua Ramsey<br />
Marketing & Communications Strategist |<br />
Fractional CMO<br />
Spending money on ads or SEO is a waste of time if you don’t<br />
know the principles that Google demands from you. Hear a<br />
fractional CMO, Google Partner and owner of an advertising<br />
agency explain exactly what Google wants you to do.<br />
Logical strategies you can apply in minutes, during the session.<br />
A proven SEO expert is teaching what he has done time and<br />
time again. Want proof? Google “Fractional CMO __(add your<br />
city name here)___” and see www.jrcmo.com rank on page<br />
1 for your city. Joshua Ramsey will show you how to do it<br />
yourself as well.<br />
Target Audience: All building and construction<br />
professionals<br />
GREEN BUILDING<br />
Your Pathway to ZEROs -<br />
$2,500 or $5,000 Per Residence<br />
Thursday, 9:30 a.m. - 10:30 a.m. | Room 606<br />
Travis Cansler<br />
CEO | ICS Inspectors, LLC<br />
Don’t leave money on the table! From single-family, to<br />
multifamily high-rises, let us help you navigate The Federal<br />
Energy Efficiency Incentives.<br />
Target Audience: Homebuilders, Retrofitters/<br />
Remodelers, and Residential Real Estate Investors<br />
SOCIAL MEDIA<br />
Turn Google reviews, messaging<br />
and social media to revenue<br />
Thursday, 9:30 a.m. - 10:30 a.m. | Room 604<br />
Amanda Walker<br />
Business Growth Expert | Birdeye<br />
If you’re looking to improve your business’ ranking on Google,<br />
you’ve come to the right place. Amanda will share the Birdeye<br />
guide on using reviews, messaging and social media to grow<br />
your local reputation and SEO. You should expect to take<br />
away a page of notes on everything you need to know about<br />
attracting, converting and delighting your customers and<br />
prospects that interact with your business.<br />
Target Audience: Owners, Management, Solopreneurs,<br />
Supporting Staff<br />
AIA 1.0 AIA Credit<br />
Intro to High Performance HVAC<br />
Design - Crossroads of Function,<br />
Design, and Aesthetic<br />
Thursday, 9:30 a.m. - 10:30 a.m. | Room 608<br />
Voya Milasinovic<br />
Manager, Performance <strong>Construction</strong> | Mitsubishi<br />
Electric Trane HVAC US<br />
Questions Answered: Form or Function: Which is more<br />
important in New <strong>Build</strong>ing Design? How can we meet<br />
access requirements, and still make it sexy? Can we think<br />
Outside the box, but Inside the envelope?<br />
Purpose: To inform today’s building professional to the<br />
challenges, and opportunities posed by new HVAC<br />
technologies in building design and performance.<br />
Target Audience: Residential and Commercial Architects<br />
(All experience levels), MEP’s, <strong>Build</strong>ers, Developers<br />
FINANCIAL<br />
Unlocking Leverage:<br />
How to Secure Reliable Private<br />
Capital for Spec <strong>Construction</strong><br />
Thursday, 2:30 p.m.-3:30 p.m. | Room 603<br />
Aidan Mosher<br />
Business Development Regional Manager<br />
Lima One Capital<br />
In an uncertain market, it can feel like your capital sources<br />
are constantly moving the goalposts. In this class, we<br />
will pull back the curtain on the lenders that help keep<br />
the industry moving. Learn the red flags to avoid when<br />
choosing a lender and pick up some tips on how to secure<br />
consistent funding for all of your real estate investments.<br />
Target Audience: Spec <strong>Build</strong>ers who own their own<br />
company<br />
SPECIAL HOUSTON SHOW EDITION <strong>2023</strong> 35
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