Magzoid Magazine - Luxury Magazine in the Creative Space | June 2023

KNOWLEDGE BASE
How to crack the mainstream as
an emerging artist - Steps to follow
As an emerging artist, breaking
into the mainstream can be a
challenging task, but with the
right mindset and approach, it
is possible to achieve success. Here is
a comprehensive list of necessary steps
to follow to crack the mainstream as an
emerging artist and establish yourself:
1. Create a consistent body of work -
Consistency is key when it comes to
building a successful art career. Develop
a consistent style and technique
that can be applied to a variety of
mediums and create a cohesive body
of work that showcases your talents
and versatility. Consider developing
a series of works that tell a cohesive
story or explore a particular theme
or concept.
2. Leverage technology - In today’s digital
age, technology is an essential
tool for emerging artists to reach a
wider audience. Utilize social media
platforms, online marketplaces, and
e-commerce sites to showcase your
work, attract new followers, and sell
your art. Consider creating a website
to display your portfolio and provide a
centralized hub for your online presence.
3. Network effectively - Building a
strong network of industry professionals,
peers, and potential buyers
is critical to success as an emerging
artist. Attend art events, exhibitions,
and conferences to meet people in
your industry, collaborate with other
artists, and make valuable connections.
Engage with your followers and other
artists on social media platforms and
participate in online forums and discussions
related to your artistic niche.
4. Experiment with different mediums
- Exploring new mediums and techniques
can help you refine your skills,
develop your artistic voice, and stand
out in a crowded market. Consider
experimenting with mixed media, digital
art, and other emerging mediums to
create unique pieces that are distinct
from traditional forms of art.
5. Develop a strong work ethic - Developing
a strong work ethic is critical to
success as an emerging artist. This
means dedicating time and effort to your
craft, staying focused on your goals,
and being persistent and resilient in
the face of challenges and setbacks.
Remember that success as an artist is
often a long-term journey, and building
a sustainable career requires patience,
dedication, and hard work.
6. Attend workshops and classes - Attending
workshops and classes can
help you hone your skills and stay
up to date with the latest trends in
the industry. Look for classes and
workshops that are relevant to your
style and aesthetic and make a point
to attend regularly.
7. Build a strong team - As an artist,
you need to focus on your craft. That’s
why building a strong team is crucial.
Consider working with a manager,
agent, or publicist to help you with
marketing, promotions, and other
business-related tasks.
8. Seek professional representation
- Working with a reputable gallery or
agent can provide valuable exposure
and support in the art world. Consider
researching galleries or agents that
represent artists working in your medium
and style and submit a portfolio and
artist statement for consideration. Be
prepared to demonstrate your commitment
and professionalism and be
open to feedback and direction from
your representative.
9. Utilize crowdfunding and other funding
opportunities - Funding can be a
major challenge for emerging artists.
Consider utilizing crowdfunding platforms
such as Kickstarter or Indiegogo
to raise funds for your projects. You
can also look for grants, scholarships,
and other funding opportunities that
are available to artists.
10. Establish a clear brand and identity
- Your brand is what sets you apart
from other artists. It should reflect your
unique style, values, and aesthetics.
Take some time to consider what sets
you apart and how you want to be
perceived. Once you’ve established
your brand, use it consistently across all
your platforms, including your website,
social media accounts, and portfolio.
11. Enter juried shows and competitions
- Participating in juried shows
and competitions can be a great way to
gain exposure and build your resume.
Look for opportunities that align with
your style and medium and submit
your strongest work. Winning or being
selected for exhibitions and competitions
can help boost your credibility and
provide valuable exposure to potential
collectors and gallerists.
26 June 2023
www.magzoid.com