Magzoid Magazine - Luxury Magazine in the Creative Space | June 2023

BRAND LOGO
Burberry, a high-end brand, has been
a fixture of the fashion world for more
than a century and a half. British entrepreneur
Thomas Burberry founded
the business in 1856. The brand’s trademark
trench coat, checkered scarf, and plaid pattern
are all hallmarks of the popular British style
for which the label is renowned. Burberry’s
products are known for their craftsmanship,
attention to detail, and timeless design, making
them a favourite among fashion-conscious
consumers around the world.
Burberry has always been associated with
luxury and sophistication, catering to a discerning
clientele that appreciates high-quality
craftsmanship and timeless style. The brand’s
clothing and accessories are made with the finest
materials and are designed to stand the test of
time. Burberry’s classic trench coat, which was
originally designed for British soldiers during
World War I, has become a fashion staple, worn
by everyone from royalty to celebrities. The
brand’s signature plaid pattern, which features
a beige base with black, white, and red stripes,
has become synonymous with the Burberry
name and is instantly recognizable around
the world. In addition to its classic pieces,
Burberry has also continued to innovate and
stay relevant by collaborating with designers
and artists, such as Vivienne Westwood and
Gosha Rubchinskiy, and by embracing digital
technology. Burberry was one of the first
luxury brands to embrace social media and
e-commerce, and it has continued to be at
the forefront of digital innovation, using virtual
reality and augmented reality to enhance the
customer experience.
One of the key elements of Burberry’s brand
identity is its logo, which has gone through
several iterations over the years but has remained
instantly recognizable. The current
logo features the word “BURBERRY” in bold,
uppercase letters, with a knight on horseback
above it. The logo is often featured prominently
on Burberry’s products and has become a symbol
of the brand’s commitment to quality, heritage,
and British style. The tone of Burberry’s brand
voice is sophisticated, elegant, and refined,
reflecting the brand’s heritage and commitment
to quality. Burberry’s target audience is high-end
consumers who appreciate the finer things in
life, and the brand’s messaging is tailored to
appeal to this demographic. Burberry’s marketing
campaigns often feature high-profile
celebrities and models, such as Kate Moss and
Cara Delevingne, and are designed to convey a
sense of glamour and luxury. Burberry’s brand
style is classic and timeless, with a focus on
quality craftsmanship and attention to detail.
The brand’s products are made with the finest
materials and are designed to last, reflecting
the brand’s commitment to sustainability and
ethical production. Burberry’s signature plaid
pattern, which has become a hallmark of the
brand, is often featured on its products, from
scarves to bags, and is instantly recognizable
around the world.
92 June 2023 www.magzoid.com