Magzoid Magazine - Luxury Magazine in the Creative Space | June 2023

ART & TECH
The Effects of Technology on
Emerging Art
Technology has had a significant
impact on the art world. As technology
continues to advance, it has
presented new opportunities for
artists to create and express themselves.
Emerging art has become increasingly
diverse, with new media and technologies
allowing for innovative forms of artistic
expression. In this editorial, we will explore
the impact of technology on emerging art
and how it has influenced artists and their
work along with discussing what challenges
emerge as we transition into an
increasingly digitalized ecosystem.
One of the most significant effects of
technology on emerging art is the ability to
create art that is interactive and immersive.
Virtual reality (VR) has been particularly
influential in this regard, allowing artists to
create fully immersive environments that
viewers can interact with. VR technology
has been used to create art installations,
performances, and even entire exhibitions.
For instance, artist Laurie Anderson created
a VR installation called “Chalkroom,”
which allows viewers to explore a virtual
space filled with words and drawings.
Another way that technology has affected
emerging art is by enabling artists
to create art that is more collaborative
and participatory. Social media platforms
like Instagram and TikTok have provided
artists with new channels to share their
work and engage with audiences. Artists
can now easily collaborate with other artists
from all over the world, sharing ideas
and feedback through digital channels. In
addition to collaboration, technology has
also provided emerging artists with new
tools to create their work. Digital tools like
Photoshop and Illustrator have enabled
artists to create complex works that would
have been impossible to create by hand.
For example, artist Joshua Davis uses
code and algorithms to create complex,
dynamic visual art pieces.
However, technology’s impact on
emerging art isn’t just limited to positive
effects, it goes well beyond that. One of
the most significant negative impacts is
the commodification of art. With the rise
of online art marketplaces, artists can
now easily sell their work directly to collectors
without going through traditional
galleries. While this has allowed artists
to reach new audiences and earn more
money from their work, it has also led to
an oversaturation of the art market and a
focus on commercial success over artistic
merit. Another negative effect of technology
on emerging art is the potential for
artistic ideas to be co-opted and exploited
by corporations. For example, the use of
street art by corporations for advertising
purposes has been a controversial issue
in recent years. While street art has always
been a form of public expression, the
rise of social media has made it easier
for corporations to appropriate and profit
from this art form without compensating
the original artists.
Despite these negative effects, technology
has undoubtedly had a net positive
impact on emerging art. It has opened
up new possibilities for artistic expression
and provided artists with new tools
to create their work. In addition, it has
enabled artists to reach new audiences
and collaborate with other artists from all
over the world. Looking forward, technology
will continue to play an instrumental
role in the world of emerging art. With the
rapid pace of technological change, artists
will need to stay updated with the latest
tools and techniques to remain relevant.
However, it is important that artists also
remain aware of the potential negative
effects of technology on the art world and
work to mitigate these risks. Technology
is here to stay and change the way we
exist, it’d be exciting to see how the art
world expands its collaborations with
technology and works on developing a
sustainable artistic ecosystem with the
changing technology.
42 June 2023
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