JCDecaux Vision for Building Brands
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AIDA+R Marketing and Sales Funnel<br />
EFFECTIVE BRANDS REQUIRE<br />
MORE THAN FAME<br />
01 FAME<br />
02 FEELING<br />
Attention<br />
Consumer<br />
becomes aware of<br />
brand or product<br />
Interest<br />
Shows interest in its<br />
brand benefits and<br />
how it fits in their<br />
lifestyle<br />
Desire<br />
A subconscious<br />
emotional<br />
disposition based on<br />
trust (emotional and<br />
functional)<br />
Action<br />
Consumer <strong>for</strong>ms a<br />
purchase intention,<br />
shops around, and<br />
decides to engage in a<br />
trial or make a purchase<br />
Love<br />
Advocacy, loyalty,<br />
return to purchase
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