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HOW OUT OF HOME WORKS<br />
— #2<br />
Examining the value of<br />
<strong>JCDecaux</strong> <strong>for</strong>mats when<br />
used in partnership with<br />
other media channels<br />
What incremental effects to brand feeling<br />
can be created by using a combination of<br />
media <strong>for</strong>mats?
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