JCDecaux Vision for Building Brands
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L U C I A H E R N E | F I F T Y F I V E 5 | B E N E F I T S O F P A R T N E R I N G W I T H J C D E C A U X<br />
HOW OUT OF HOME WORKS<br />
<strong>JCDecaux</strong> touchpoints positively influence brand<br />
feeling <strong>for</strong> a number of reasons<br />
#1<br />
Out-of-Home is<br />
accepted and<br />
non-intrusive<br />
#2<br />
<strong>Brands</strong> seen in<br />
the ‘real world’<br />
are trusted<br />
#3<br />
Interest is piqued<br />
with commanding<br />
Large Format<br />
presence in<br />
desirable locations<br />
#4<br />
Frequency<br />
engenders trust<br />
and preference<br />
#5<br />
The longevity<br />
of Large Format<br />
influences current and<br />
future consumption<br />
#6<br />
<strong>Brands</strong> seen in<br />
relevant locations<br />
are ‘brands <strong>for</strong> me’
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