JCDecaux Vision for Building Brands

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In 2019, we wanted to gain a greater understanding of how JCDecaux Out-of-Home touchpoints impact measures of feeling, so we commissioned a study with like-minded research agency FiftyFive5
Research objectives #1 Identify any incremental impact JCDecaux Out-of-Home has on ‘feeling’ metrics #2 Examine the value of JCDecaux formats when used in partnership with other media channels
Page 1 and 2: JCDecaux New Zealand VISION FOR BUI
Page 3 and 4: A CHALLENGING START TO 2020 Extreme
Page 5 and 6: We believe advertiser effectiveness
Page 7 and 8: A LOCAL BUSINESS WITH BESPOKE TOOLS
Page 9 and 10: HOW ADVERTISING WORKS • Sophistic
Page 11 and 12: In 2018, JCDecaux sought to underst
Page 13 and 14: UNDERSTANDING WHY JCDECAUX TOUCHPOI
Page 15 and 16: Longer dwell times due to proximity
Page 17 and 18: Longer viewing distances with great
Page 19 and 20: Engage an affluent audience with ex
Page 21: AIDA+R Marketing and Sales Funnel E
Page 25 and 26: Research participants were shown a
Page 27 and 28: Finance Food and Drink Automotive E
Page 29 and 30: +24% Out-of-Home boosts trust ratin
Page 31 and 32: VISION FOR BRANDS RESEARCH OF JCDEC
Page 33 and 34: +52% Is interesting/ engaging
Page 35 and 36: +42% Is my preferred brand
Page 37 and 38: Exposure to any JCDecaux touchpoint
Page 39 and 40: Positive feelings were also seen fr
Page 41 and 42: L U C I A H E R N E | F I F T Y F I
Page 43 and 44: JCDECAUX | FIFTYFIVE5 Finance JCDec
Page 45 and 46: JCDECAUX | FIFTYFIVE5 Food and Drin
Page 47 and 48: HOW OUT OF HOME WORKS — #2 Examin
Page 49 and 50: Out-of-Home and Radio are particula
Page 51 and 52: L U C I A H E R N E | F I F T Y F I
Page 53 and 54: COMPLETING THE BRAND EFFECTIVENESS
Page 55 and 56: Let them eat cake! Help JCDecaux be
Page 57 and 58: Category Automotive Exposure to any
Page 59 and 60: Category Communication Exposure to
Page 61: Category Entertainment Exposure to

JCDecaux Vision for Building Brands

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