JCDecaux Vision for Building Brands

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IMPACT OF COVID-19 THE ECONOMIC IMPACT OF COVID-19 HAS SEEN MARKETING AND ADVERTISING BUDGETS PUT UNDER THE SPOTLIGHT “ There is nothing like having to rethink your entire year’s plan to really understand what's important for the brand. It's an exercise in ruthless prioritisation. JACK HINCHLIFFE Marketing Director, KFC UK & Ireland
We believe advertiser effectiveness is crucial to sustainable business, for both JCDecaux and our clients Harnessing the growth potential for our clients is a priority and commitment that we take very seriously.
Page 1 and 2: JCDecaux New Zealand VISION FOR BUI
Page 3: A CHALLENGING START TO 2020 Extreme
Page 7 and 8: A LOCAL BUSINESS WITH BESPOKE TOOLS
Page 9 and 10: HOW ADVERTISING WORKS • Sophistic
Page 11 and 12: In 2018, JCDecaux sought to underst
Page 13 and 14: UNDERSTANDING WHY JCDECAUX TOUCHPOI
Page 15 and 16: Longer dwell times due to proximity
Page 17 and 18: Longer viewing distances with great
Page 19 and 20: Engage an affluent audience with ex
Page 21 and 22: AIDA+R Marketing and Sales Funnel E
Page 23 and 24: Research objectives #1 Identify any
Page 25 and 26: Research participants were shown a
Page 27 and 28: Finance Food and Drink Automotive E
Page 29 and 30: +24% Out-of-Home boosts trust ratin
Page 31 and 32: VISION FOR BRANDS RESEARCH OF JCDEC
Page 33 and 34: +52% Is interesting/ engaging
Page 35 and 36: +42% Is my preferred brand
Page 37 and 38: Exposure to any JCDecaux touchpoint
Page 39 and 40: Positive feelings were also seen fr
Page 41 and 42: L U C I A H E R N E | F I F T Y F I
Page 43 and 44: JCDECAUX | FIFTYFIVE5 Finance JCDec
Page 45 and 46: JCDECAUX | FIFTYFIVE5 Food and Drin
Page 47 and 48: HOW OUT OF HOME WORKS — #2 Examin
Page 49 and 50: Out-of-Home and Radio are particula
Page 51 and 52: L U C I A H E R N E | F I F T Y F I
Page 53 and 54: COMPLETING THE BRAND EFFECTIVENESS
Page 55 and 56:
Let them eat cake! Help JCDecaux be
Page 57 and 58:
Category Automotive Exposure to any
Page 59 and 60:
Category Communication Exposure to
Page 61:
Category Entertainment Exposure to
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JCDecaux Vision for Building Brands

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