JCDecaux Vision for Building Brands

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RELEVANCE OF RESEARCH POST COVID-19 During uncertain times people seek out trusted brands with proven longevity Brands Bring Certainty in Uncertain Times by David Heitman Brands are belief systems that provide certainty in uncertain times. During tough economic cycles, many will look to brands as safe havens of reliability and value.
+24% Out-of-Home boosts trust ratings for brands SEVERAL INTERNATIONAL STUDIES HAVE PROVEN THAT OUT-OF-HOME IS A TRUSTED CHANNEL Peter Field and Rapport. Standing on the Shoulders of Giants Report. An IPA Databank Study (case studies 2004 to 2016) ix150 Out-of-Home trust to usage index, ahead of TV (ix106) and digital (ix74) March 2020
Page 1 and 2: JCDecaux New Zealand VISION FOR BUI
Page 3 and 4: A CHALLENGING START TO 2020 Extreme
Page 5 and 6: We believe advertiser effectiveness
Page 7 and 8: A LOCAL BUSINESS WITH BESPOKE TOOLS
Page 9 and 10: HOW ADVERTISING WORKS • Sophistic
Page 11 and 12: In 2018, JCDecaux sought to underst
Page 13 and 14: UNDERSTANDING WHY JCDECAUX TOUCHPOI
Page 15 and 16: Longer dwell times due to proximity
Page 17 and 18: Longer viewing distances with great
Page 19 and 20: Engage an affluent audience with ex
Page 21 and 22: AIDA+R Marketing and Sales Funnel E
Page 23 and 24: Research objectives #1 Identify any
Page 25 and 26: Research participants were shown a
Page 27: Finance Food and Drink Automotive E
Page 31 and 32: VISION FOR BRANDS RESEARCH OF JCDEC
Page 33 and 34: +52% Is interesting/ engaging
Page 35 and 36: +42% Is my preferred brand
Page 37 and 38: Exposure to any JCDecaux touchpoint
Page 39 and 40: Positive feelings were also seen fr
Page 41 and 42: L U C I A H E R N E | F I F T Y F I
Page 43 and 44: JCDECAUX | FIFTYFIVE5 Finance JCDec
Page 45 and 46: JCDECAUX | FIFTYFIVE5 Food and Drin
Page 47 and 48: HOW OUT OF HOME WORKS — #2 Examin
Page 49 and 50: Out-of-Home and Radio are particula
Page 51 and 52: L U C I A H E R N E | F I F T Y F I
Page 53 and 54: COMPLETING THE BRAND EFFECTIVENESS
Page 55 and 56: Let them eat cake! Help JCDecaux be
Page 57 and 58: Category Automotive Exposure to any
Page 59 and 60: Category Communication Exposure to
Page 61: Category Entertainment Exposure to

JCDecaux Vision for Building Brands

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