JCDecaux Vision for Building Brands
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L U C I A H E R N E | F I F T Y F I V E 5 | B E N E F I T S O F P A R T N E R I N G W I T H J C D E C A U X<br />
HOW OUT OF HOME WORKS<br />
When combined with other media channels,<br />
<strong>JCDecaux</strong> touchpoints positively impact brand<br />
feeling <strong>for</strong> a number of reasons<br />
#1 ALL MEDIA<br />
#2 TV<br />
#3 RADIO<br />
#4 DIGITAL<br />
Out-of-Home<br />
increases frequency<br />
of exposure,<br />
engendering<br />
interest and trust<br />
Concise brand<br />
messages seen<br />
on Out-of-Home<br />
rein<strong>for</strong>ces key<br />
brand beliefs<br />
communicated<br />
via TV<br />
Using Out-of-Home<br />
with radio creates<br />
synergies when both<br />
channels are consumed<br />
together, increasing<br />
engagement and intent<br />
Out-of-Home<br />
presents a brand<br />
in a real world<br />
location and<br />
encourages action
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