Construction Monthly Magazine | Los Angeles 2023 Build Expo Show Edition
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Workshops & Classes | Wednesday, September 20, <strong>2023</strong><br />
Sponsored by<br />
SALES<br />
Beating the Low Bid Process<br />
Wednesday, 9:30 a.m.-11:00 a.m. | Room 308A<br />
Tom Woodcock<br />
President | Seal the Deal<br />
This topic deals specifically with the pressure to always be low. Learn the sales tools necessary to get the inside track in the<br />
bidding process. The goal is to consistently win projects and raise profitability on those projects. The most common mistakes<br />
made in bidding are revealed and countered.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers, and Remodelers<br />
BUSINESS MANAGEMENT<br />
The Secret Gen Z Language:<br />
Getting the Next Generation Excited to Work and Lead<br />
Wednesday, 9:30 a.m.-10:30 a.m. | Room 308B<br />
Scott Beebe<br />
Founder & Head Coach | Business on Purpose<br />
We’ve been led to buy the myth that a “good” custom homebuilding company is more “luck of the draw” and less<br />
“intentional sowing and fertilizing”.<br />
This eye-opening educational workshop will help to uncover what the next generation really wants and what elements lead<br />
to business health versus disease. You will leave empowered with a tool that you can implement immediately providing a<br />
clear roadmap to multi-generational engagement in the custom homebuilding workplace.<br />
After this workshop you will have clarity on the true difference within the generations, how to listen and speak to your team<br />
with a compelling language, and what elements are needed for each team member to thrive day to day.<br />
Target Audience: Homebuilders, Remodelers, Contractors<br />
WEB MARKETING<br />
Google Partner and Chief Marketing Officer Teaching<br />
“The Google Demands of Your Website”<br />
Wednesday, 9:30 a.m.-10:30 a.m. | Room 303B<br />
Joshua Ramsey<br />
Marketing & Communications Strategist<br />
Spending money on ads or seo is a waste of time if you dont know the principles that Google demands from you. Hear a<br />
fractional CMO, Google Partner and owner of an advertising agency explain exactly what Google wants you to do.<br />
cLogical strategies you can apply in minutes, during the session.<br />
A proven SEO expert is teaching what he has done time and time again. Want proof? Google “Fractional CMO __(add<br />
your city name here)___” and see www.jrcmo.com rank on page 1 for your city. Joshua Ramsey will show you how to do it<br />
yourself as well.<br />
• What is CRO and how to apply it<br />
• <strong>Build</strong> Your USP (unique selling position) that will draw increased engagement<br />
• Pre-register through build expo or at www.JRcmo.com for a website analysis providing pinpointed solutions for YOUR<br />
WEBSITE<br />
Target Audience: All building and construction professionals<br />
RISK MANAGEMENT<br />
Manage Risk, Not Lawsuits<br />
Wednesday, 9:30 a.m.-10:30 a.m. | Room 304B<br />
Matthew Rogers<br />
Principal | Contractors Risk Solutions<br />
There is a direct relationship between slowing economies and rising lawsuits. In order to protect your business, your<br />
expertise must extend beyond construction to the realm of Risk Management. In this class, you will learn strategies to avoid<br />
claims and lawsuits related to Worker’s Compensation. Take advantage of this rare opportunity to learn from and speak to a<br />
<strong>Construction</strong> Risk Specialist, <strong>Construction</strong> Attorney, and Worker’s Compensation Safety Analyst.<br />
Target Audience: General Contractors, Subcontractors, <strong>Build</strong>ers, and Remodelers<br />
24 CONSTRUCTIONMONTHLY.COM
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