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Print Publications Supplement | Business Action in partnership with Zarywacz

This Business Action magazine supplement, produced in partnership with Zarywacz, discusses the business benefits of producing printed publications.

This Business Action magazine supplement, produced in partnership with Zarywacz, discusses the business benefits of producing printed publications.

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PRECISION CONTENTS HEADER<br />

Areyouview<strong>in</strong>gon<br />

desktop,tabletor<br />

mobile?Which<br />

operat<strong>in</strong>gsystem<br />

If<br />

you<br />

can<br />

reachout<br />

to5billion<br />

peopleonl<strong>in</strong>e,<br />

whywouldyou<br />

pr<strong>in</strong>tapublication<br />

thatcan’treachone<br />

ofthemunlessitis<br />

delivered<strong>in</strong>totheirhands<br />

ortotheirhomeorwork?<br />

andbrowser<br />

doyouuse?<br />

Isyour<br />

cache<br />

clear?<br />

Justbe<strong>in</strong>gonl<strong>in</strong>edoesnot<br />

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lawsrequiremoreeffortto<br />

obta<strong>in</strong>permissiontocontact<br />

anypersonorusetheirdata,<br />

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mediaactivity.Asthecostof<br />

reach<strong>in</strong>gcustomersonl<strong>in</strong>e<br />

cont<strong>in</strong>uesto<strong>in</strong>crease,reach<strong>in</strong>g<br />

yourtargetaudienceisnowa<br />

challenge<strong>in</strong>everymedium.<br />

Target<strong>in</strong>g <strong>with</strong> pr<strong>in</strong>t<br />

<strong>Pr<strong>in</strong>t</strong>publicationsoffera<br />

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2. Totargetageographical<br />

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4. Toraiselong-termlocal<br />

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Creat<strong>in</strong>g &<br />

manag<strong>in</strong>g<br />

publications<br />

ZARYWACZhas30+years<br />

experienceofwrit<strong>in</strong>g,edit<strong>in</strong>g,<br />

design<strong>in</strong>gandproduc<strong>in</strong>gpr<strong>in</strong>t<br />

publicationsandweapplyour<br />

expertisetocreateeveryissue<br />

of<strong>Bus<strong>in</strong>ess</strong><strong>Action</strong>magaz<strong>in</strong>e.<br />

Wecanadviseyouonwhat<br />

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achieveforyouandhelpyou<br />

developyourown.Ifrequired,<br />

wecancreateandproduceyour<br />

magaz<strong>in</strong>esandpublicationsfor<br />

you,handl<strong>in</strong>geveryth<strong>in</strong>gfrom<br />

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Earlyon,websiteswere<br />

designedsolelyforview<strong>in</strong>gon<br />

desktopPCs–allow<strong>in</strong>gfor<br />

muchmorecreativity.<br />

Now,theyareoftenbuilt<strong>in</strong><br />

contentmanagementsystems,<br />

suchasWordPress,<strong>with</strong>layers<br />

ofcomplexadd-onsthatcan<br />

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Take full control<br />

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an<br />

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suchas<br />

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areasandother<br />

places<strong>with</strong>asteady<br />

flowofpeople,thatwill<br />

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appearprecisely<br />

howyou<br />

create<br />

them<br />

<strong>with</strong><br />

no<br />

Peopleoftenreadmagaz<strong>in</strong>es<br />

whilewait<strong>in</strong>gforappo<strong>in</strong>tments<br />

andthismethodcangiveyour<br />

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5. Insertyourpr<strong>in</strong>tmaterials<br />

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Invest for success<br />

Thereiscosttodistributeall<br />

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goodf<strong>in</strong>ancialpracticetoboth<br />

managecostsandmeasure<br />

yourreturnon<strong>in</strong>vestment.<br />

Whenmanagedeffectively,<br />

distributedpr<strong>in</strong>tpublications<br />

canachieveimpressiveresults.<br />

What is your aim?<br />

Startbydef<strong>in</strong><strong>in</strong>gthereaders<br />

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wantyourpublicationto<br />

achieve:rais<strong>in</strong>gawareness,<br />

educationorpromot<strong>in</strong>g<br />

specificproductsorservices.<br />

Resource requirements<br />

Whenyouwanttoproducea<br />

periodicalmagaz<strong>in</strong>e,determ<strong>in</strong>e<br />

thesize,formatandfrequency.<br />

A48-pagemonthlyA4<br />

magaz<strong>in</strong>erequiresconsiderably<br />

moreresourcesthana24-page<br />

quarterlyA5magaz<strong>in</strong>e.<strong>Pr<strong>in</strong>t</strong><br />

anddistributioncostswillalso<br />

varyconsiderably.<br />

Plann<strong>in</strong>g ahead<br />

Whenproduc<strong>in</strong>gaperiodical,<br />

planrecurr<strong>in</strong>gfeatures,suchas<br />

<strong>in</strong>terferencefromthesystems<br />

ofmyriadtechgiantstoalter<br />

theexperienceyoudesigned.<br />

Create size and shapes<br />

Unconstra<strong>in</strong>edbyfixedscreen<br />

proportions,youcanpr<strong>in</strong>t<strong>in</strong><br />

anysizeorshape,eitherus<strong>in</strong>g<br />

<strong>in</strong>ternationalISOstandard<br />

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specify<strong>in</strong>gyourownpage<br />

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Youcanalsoselecttype,<br />

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specify.Non-standardshapes<br />

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thanus<strong>in</strong>gtheISOsizes.<br />

Creativity <strong>with</strong>out limit<br />

Whendesign<strong>in</strong>gforpr<strong>in</strong>t,you<br />

havefewerconsiderationsthan<br />

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materialviewedondifferent<br />

devicetypesorbrowserscould<br />

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Sometypefacesarenot<br />

easytoreadonscreenand<br />

neitherarecerta<strong>in</strong><br />

characteristicsusedfor<br />

emphasissuchasitalicisation.<br />

Freedomfromthese<br />

constra<strong>in</strong>tswhendesign<strong>in</strong>gfor<br />

pr<strong>in</strong>tunleashestheimag<strong>in</strong>ation<br />

–takefulladvantageofthem.<br />

<strong>Pr<strong>in</strong>t</strong> + web<br />

<strong>Pr<strong>in</strong>t</strong>certa<strong>in</strong>lyofferssome<br />

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thereverseisalsotrue.<br />

Animationandvideosare<br />

verypowerfulonl<strong>in</strong>e,butnot<br />

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It’sagoodideanottochoose<br />

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other,buttoconsiderhowthe<br />

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Forexample,whenyouhave<br />

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straighttoanonl<strong>in</strong>estoreto<br />

orderandpaythereandthen.<br />

Comb<strong>in</strong><strong>in</strong>gthefeaturesof<br />

onl<strong>in</strong>eandpr<strong>in</strong>tpublish<strong>in</strong>g<br />

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thanus<strong>in</strong>goneonitsown.<br />

Addtheprecisionofpr<strong>in</strong>tto<br />

yourcommunicationstoolbox.<br />

P<strong>in</strong>po<strong>in</strong>t<br />

precision<br />

<strong>in</strong> pr<strong>in</strong>t<br />

articlesfocus<strong>in</strong>gondifferent<br />

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<strong>in</strong>volvedassubjects,themore<br />

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eachissue.Sometimes<br />

<strong>in</strong>terviewswillneedtobe<br />

arrangedmonths<strong>in</strong>advanceto<br />

ma<strong>in</strong>ta<strong>in</strong>theflowofarticles<br />

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<strong>Zarywacz</strong>hasconsiderable<br />

experienceofprojectmanag<strong>in</strong>g<br />

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writ<strong>in</strong>garticles.Thelatestissue<br />

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ii<br />

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bus<strong>in</strong>ess action | <strong>Pr<strong>in</strong>t</strong> communication supplement | bus<strong>in</strong>ess-action.co.uk

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