Print Publications Supplement | Business Action in partnership with Zarywacz
This Business Action magazine supplement, produced in partnership with Zarywacz, discusses the business benefits of producing printed publications.
This Business Action magazine supplement, produced in partnership with Zarywacz, discusses the business benefits of producing printed publications.
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PRECISION CONTENTS HEADER<br />
Areyouview<strong>in</strong>gon<br />
desktop,tabletor<br />
mobile?Which<br />
operat<strong>in</strong>gsystem<br />
If<br />
you<br />
can<br />
reachout<br />
to5billion<br />
peopleonl<strong>in</strong>e,<br />
whywouldyou<br />
pr<strong>in</strong>tapublication<br />
thatcan’treachone<br />
ofthemunlessitis<br />
delivered<strong>in</strong>totheirhands<br />
ortotheirhomeorwork?<br />
andbrowser<br />
doyouuse?<br />
Isyour<br />
cache<br />
clear?<br />
Justbe<strong>in</strong>gonl<strong>in</strong>edoesnot<br />
enableyoutoreachorconnect<br />
<strong>with</strong>anyone.Tighterprivacy<br />
lawsrequiremoreeffortto<br />
obta<strong>in</strong>permissiontocontact<br />
anypersonorusetheirdata,<br />
whileglobaltechgiants’focus<br />
onmonetisationreducesthe<br />
reachoffree,organicsocial<br />
mediaactivity.Asthecostof<br />
reach<strong>in</strong>gcustomersonl<strong>in</strong>e<br />
cont<strong>in</strong>uesto<strong>in</strong>crease,reach<strong>in</strong>g<br />
yourtargetaudienceisnowa<br />
challenge<strong>in</strong>everymedium.<br />
Target<strong>in</strong>g <strong>with</strong> pr<strong>in</strong>t<br />
<strong>Pr<strong>in</strong>t</strong>publicationsoffera<br />
varietyofdistributionoptions:<br />
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3. Usedirectmailshotsto<br />
reachspecificnamedtargets<br />
bymailcosteffectively.<br />
4. Toraiselong-termlocal<br />
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Creat<strong>in</strong>g &<br />
manag<strong>in</strong>g<br />
publications<br />
ZARYWACZhas30+years<br />
experienceofwrit<strong>in</strong>g,edit<strong>in</strong>g,<br />
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publicationsandweapplyour<br />
expertisetocreateeveryissue<br />
of<strong>Bus<strong>in</strong>ess</strong><strong>Action</strong>magaz<strong>in</strong>e.<br />
Wecanadviseyouonwhat<br />
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achieveforyouandhelpyou<br />
developyourown.Ifrequired,<br />
wecancreateandproduceyour<br />
magaz<strong>in</strong>esandpublicationsfor<br />
you,handl<strong>in</strong>geveryth<strong>in</strong>gfrom<br />
writ<strong>in</strong>gtodistribution.<br />
Earlyon,websiteswere<br />
designedsolelyforview<strong>in</strong>gon<br />
desktopPCs–allow<strong>in</strong>gfor<br />
muchmorecreativity.<br />
Now,theyareoftenbuilt<strong>in</strong><br />
contentmanagementsystems,<br />
suchasWordPress,<strong>with</strong>layers<br />
ofcomplexadd-onsthatcan<br />
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Take full control<br />
Youhavefullcontrolof<br />
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an<br />
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suchas<br />
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areasandother<br />
places<strong>with</strong>asteady<br />
flowofpeople,thatwill<br />
stockyourpublication.<br />
appearprecisely<br />
howyou<br />
create<br />
them<br />
<strong>with</strong><br />
no<br />
Peopleoftenreadmagaz<strong>in</strong>es<br />
whilewait<strong>in</strong>gforappo<strong>in</strong>tments<br />
andthismethodcangiveyour<br />
publicationsaverylonglife.<br />
5. Insertyourpr<strong>in</strong>tmaterials<br />
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Invest for success<br />
Thereiscosttodistributeall<br />
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goodf<strong>in</strong>ancialpracticetoboth<br />
managecostsandmeasure<br />
yourreturnon<strong>in</strong>vestment.<br />
Whenmanagedeffectively,<br />
distributedpr<strong>in</strong>tpublications<br />
canachieveimpressiveresults.<br />
What is your aim?<br />
Startbydef<strong>in</strong><strong>in</strong>gthereaders<br />
youaretarget<strong>in</strong>gandwhatyou<br />
wantyourpublicationto<br />
achieve:rais<strong>in</strong>gawareness,<br />
educationorpromot<strong>in</strong>g<br />
specificproductsorservices.<br />
Resource requirements<br />
Whenyouwanttoproducea<br />
periodicalmagaz<strong>in</strong>e,determ<strong>in</strong>e<br />
thesize,formatandfrequency.<br />
A48-pagemonthlyA4<br />
magaz<strong>in</strong>erequiresconsiderably<br />
moreresourcesthana24-page<br />
quarterlyA5magaz<strong>in</strong>e.<strong>Pr<strong>in</strong>t</strong><br />
anddistributioncostswillalso<br />
varyconsiderably.<br />
Plann<strong>in</strong>g ahead<br />
Whenproduc<strong>in</strong>gaperiodical,<br />
planrecurr<strong>in</strong>gfeatures,suchas<br />
<strong>in</strong>terferencefromthesystems<br />
ofmyriadtechgiantstoalter<br />
theexperienceyoudesigned.<br />
Create size and shapes<br />
Unconstra<strong>in</strong>edbyfixedscreen<br />
proportions,youcanpr<strong>in</strong>t<strong>in</strong><br />
anysizeorshape,eitherus<strong>in</strong>g<br />
<strong>in</strong>ternationalISOstandard<br />
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specify<strong>in</strong>gyourownpage<br />
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Youcanalsoselecttype,<br />
weightandf<strong>in</strong>ishofmaterial<br />
(egpaper,card,v<strong>in</strong>yl;lightor<br />
heavy;glossormatt).Thiswill<br />
becuttothesizeandshapeyou<br />
specify.Non-standardshapes<br />
andsizeswilllikelycostmore<br />
thanus<strong>in</strong>gtheISOsizes.<br />
Creativity <strong>with</strong>out limit<br />
Whendesign<strong>in</strong>gforpr<strong>in</strong>t,you<br />
havefewerconsiderationsthan<br />
forwebsiteswherethesame<br />
materialviewedondifferent<br />
devicetypesorbrowserscould<br />
vary<strong>in</strong>appearance.<br />
Sometypefacesarenot<br />
easytoreadonscreenand<br />
neitherarecerta<strong>in</strong><br />
characteristicsusedfor<br />
emphasissuchasitalicisation.<br />
Freedomfromthese<br />
constra<strong>in</strong>tswhendesign<strong>in</strong>gfor<br />
pr<strong>in</strong>tunleashestheimag<strong>in</strong>ation<br />
–takefulladvantageofthem.<br />
<strong>Pr<strong>in</strong>t</strong> + web<br />
<strong>Pr<strong>in</strong>t</strong>certa<strong>in</strong>lyofferssome<br />
advantagesoverwebsites,but<br />
thereverseisalsotrue.<br />
Animationandvideosare<br />
verypowerfulonl<strong>in</strong>e,butnot<br />
anoption<strong>with</strong>pr<strong>in</strong>t.<br />
It’sagoodideanottochoose<br />
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other,buttoconsiderhowthe<br />
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Forexample,whenyouhave<br />
persuadedamagaz<strong>in</strong>ereaderto<br />
makeapurchase,youcanadda<br />
QRcodeonpagetotakethem<br />
straighttoanonl<strong>in</strong>estoreto<br />
orderandpaythereandthen.<br />
Comb<strong>in</strong><strong>in</strong>gthefeaturesof<br />
onl<strong>in</strong>eandpr<strong>in</strong>tpublish<strong>in</strong>g<br />
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thanus<strong>in</strong>goneonitsown.<br />
Addtheprecisionofpr<strong>in</strong>tto<br />
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P<strong>in</strong>po<strong>in</strong>t<br />
precision<br />
<strong>in</strong> pr<strong>in</strong>t<br />
articlesfocus<strong>in</strong>gondifferent<br />
people,teams,locationsor<br />
products.Themorepeople<br />
<strong>in</strong>volvedassubjects,themore<br />
complexthemanagementof<br />
eachissue.Sometimes<br />
<strong>in</strong>terviewswillneedtobe<br />
arrangedmonths<strong>in</strong>advanceto<br />
ma<strong>in</strong>ta<strong>in</strong>theflowofarticles<br />
andmeetpublish<strong>in</strong>gschedules.<br />
<strong>Zarywacz</strong>hasconsiderable<br />
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scantheQRcodebelow.<br />
ii<br />
Call 01271 879100 | Email hello@z2z.com | Visit Z 2 Z<br />
bus<strong>in</strong>ess action | <strong>Pr<strong>in</strong>t</strong> communication supplement | bus<strong>in</strong>ess-action.co.uk
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