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PROFESSIONALS PROFESSIONALS PROFESSIONALS PROFESSIONALS<br />

Angela Kakos<br />

Producing Branch Manager - VP of Mortgage Lending<br />

o: (248) 622-0704<br />

rate.com/angelakakos<br />

angela.kakos@rate.com<br />

2456 Metropolitan Parkway, Sterling Heights, MI 48310<br />

Guaranteed Rate Inc.; NMLS #2611; For licensing information visit<br />

nmlsconsumeraccess.org. Equal Housing Lender. Conditions may apply • Angela Kakos<br />

NMLS ID: 166374<br />

Phone: (248) 851-2227<br />

(248) 851-BCBS<br />

Fax: (248) 851-2215<br />

rockyhpip1@aol.com<br />

ROCKY H. HUSAYNU<br />

Professional Insurance Planners<br />

Individual & Group Health Plans<br />

Medicare Supplement Plans<br />

31000 Northwestern Hwy. • Suite 110<br />

Farmington Hills, Ml 48334<br />

Over 40 years of experience.<br />

Experience • Knowledge • Personal Service<br />

Experience • Knowledge • Personal Service<br />

TOP 1% OF REALTORS<br />

2015 REAL ESTATE<br />

TOP IN OAKLAND<br />

ALL STAR -<br />

TOP 1% 1% OF OF REALTORS REALTORS IN<br />

2015 2022 REAL REAL ESTATE ESTATE<br />

OAKLAND COUNTY COUNTY 1993 – 2015 2022<br />

HOUR MEDIA ALL STAR –<br />

IN OAKLAND<br />

ALL STAR -<br />

HOUR MEDIA<br />

COUNTY 1993 – 2015<br />

Proudly servingHOUR Birmingham, MEDIA<br />

Bloomfield, Proudly Farmington serving Birmingham, Hills, Bloomfield,<br />

Each office Each office is independently<br />

is independently<br />

West Farmington Bloomfield, Hills, the Lakes West Bloomfield, the<br />

Proudly serving Birmingham,<br />

Owned Owned and Operated and Operated Brian S. Yaldoo and surrounding Lakes and areas. surrounding areas.<br />

Bloomfield, Farmington Hills,<br />

Associated Broker<br />

Each office is independently<br />

West Bloomfield, the Lakes<br />

Office (248)737-6800 Brian • S. Mobile Yaldoo<br />

Owned and Operated<br />

(248)752-4010<br />

Toll Associated Brian Free (866) S. 762-3960 Yaldoo and surrounding areas.<br />

Broker<br />

Email: brianyaldoo@remax.com Associated Websites: Broker www.brianyaldoo.com<br />

Office (248) www.BuyingOrSellingRealEstate.com<br />

Office 737-6800 (248)737-6800 • Mobile (248)752-4010 (248) 752-4010<br />

Email: Toll brianyaldoo@remax.net<br />

Free (866) 762-3960<br />

Email: brianyaldoo@remax.com www.BuyingOrSellingRealEstate.com<br />

Websites: www.brianyaldoo.com<br />

www.BuyingOrSellingRealEstate.com<br />

Advertise<br />

JACQUELINE RAXTER, LMSW, LPC<br />

BEHAVIORAL HEALTH<br />

PROGRAM MANAGER<br />

in our business directory section!<br />

for As little As $ 85<br />

to place your ad, contact us today! 3601 15 Mile Road<br />

Sterling Heights, MI 48310<br />

TEL: (586) 722-7253<br />

FAX: (586) 722-7257<br />

phone: 248-851-8600 fax: 248-851-1348<br />

jacqueline.raxter@chaldeanfoundation.org<br />

30095 Northwestern Highway, Suite 101<br />

www.chaldeanfoundation.org<br />

Farmington Hills, MI 48334<br />

Jaguar Land Rover Troy<br />

Sammi A. Naoum<br />

1815 Maplelawn Drive<br />

Troy, MI 48084<br />

TEL 248-537-7467<br />

MOBILE 248-219-5525<br />

snaoum@suburbancollection.com<br />

CHALDEAN<br />

AMERICAN<br />

CHAMBER OF<br />

COMMERCE<br />

CHALDEAN COMMUNITY<br />

FOUNDATION<br />

SANA NAVARRETTE<br />

MEMBERSHIP MANAGER<br />

CHALDEAN<br />

AMERICAN<br />

CHAMBER OF<br />

COMMERCE<br />

CHALDEAN COMMUNITY<br />

FOUNDATION<br />

SANA NAVARRETTE<br />

DIRECTOR OF MEMBERSHIP DEVELOPMENT<br />

30095 Northwestern Highway, Suite 101<br />

Farmington Hills, MI 48334<br />

CELL (248) 925-7773<br />

TEL (248) 851-1200<br />

FAX (248) 851-1348<br />

snavarrette@chaldeanchamber.com<br />

www.chaldeanchamber.com<br />

www.chaldeanfoundation.org<br />

ELIAS KATTOULA<br />

CAREER SERVICES MANAGER<br />

3601 15 Mile Road<br />

Sterling Heights, MI 48310<br />

TEL: (586) 722-7253<br />

FAX: (586) 722-7257<br />

elias.kattoula@chaldeanfoundation.org<br />

www.chaldeanfoundation.org<br />

MARIAM ABDALLA<br />

BEHAVIORAL HEALTH STACY THERAPIST BAHRI<br />

STRATEGIC INITIATIVES MANAGER<br />

3601 3601 15 15 Mile Mile Road Road<br />

Sterling Sterling Heights, Heights, MI MI 48310 48310<br />

TEL:<br />

TEL: (586) (586) 722-7253 722-7253<br />

FAX:<br />

FAX: (586) (586) 722-7257 722-7257<br />

mariam.abdalla@chaldeanfoundation.org<br />

stacy.bahri@chaldeanfoundation.org<br />

www.chaldeanfoundation.org<br />

www.chaldeanfoundation.org<br />

BRAND LOVE continued from page 35<br />

impact on their consumer behavior, attitudes,<br />

and lifestyle.<br />

Impact and Reception<br />

“Brand Love” has garnered widespread<br />

acclaim from industry experts,<br />

marketers, and thought leaders globally.<br />

It features over one hundred<br />

brands, case studies and interviews<br />

from multicultural brands and has<br />

become a cornerstone resource for<br />

those seeking to fathom the intricacies<br />

of brand loyalty and consumer<br />

devotion. Michael’s insights have been<br />

instrumental in guiding businesses to<br />

30850 TELEGRAPH ROAD, SUITE 200<br />

BINGHAM FARMS, MI 48025<br />

TEL: (248) 996-8340 CELL: (248) 925-7773<br />

FAX: (248) 996-8342<br />

snavarrette@chaldeanchamber.com<br />

www.chaldeanchamber.com<br />

reevaluate their www.chaldeanfoundation.org<br />

brand and marketing<br />

Twitter: @ChaldeanChamber<br />

strategies, enabling them to connect<br />

Instagram: @ChaldeanAmericanChamber<br />

with consumers on a deeper and more<br />

meaningful level.<br />

“Customers, especially the younger<br />

demographic like Gen Z, care about<br />

what brands think and say, as much as<br />

they care about the product or service<br />

they buy,” explains Michael. “They don’t<br />

want to just support a company anymore;<br />

they want a company that reflects<br />

who they are and what they believe.<br />

With that said, whenever we go<br />

through moments of social change,<br />

brands should understand that they<br />

can be replaced at any given moment if<br />

their approach isn’t mindful and genuine,”<br />

she further asserts. “During sensitive<br />

times, it’s important to continue<br />

to build trust and an ongoing, healthy<br />

relationship with customers.”<br />

In this current world of uber scrutiny,<br />

one must be careful about what<br />

they say online. “All in all, companies<br />

shouldn’t be too quick to voice<br />

their opinion on social issues just to<br />

check the box,” warns Michael. “They<br />

should know what to say and when to<br />

say it, displaying a good sense of their<br />

emotional intelligence in a crowded<br />

marketplace.” Good advice for a medium<br />

that is known for its quick response<br />

time, one that requires “a balance<br />

of logic and emotion.”<br />

As we navigate the ever-evolving<br />

landscape of consumer behavior, Michael’s<br />

visionary work remains a beacon,<br />

illuminating the path toward creating<br />

brands that resonate deeply and<br />

stand the test of time. In an era where<br />

consumers are inundated with choices,<br />

“Brand Love” is a reminder that,<br />

above all, it is the human and emotional<br />

bond between a brand and its<br />

customers that truly sets it apart.<br />

“Brand Love” is available for purchase<br />

on Amazon and anywhere books<br />

are available. Connect with Lydia<br />

Michael at BlendedCollective.com and<br />

LydiaMichael.com.<br />

<strong>OCTOBER</strong> <strong>2023</strong> CHALDEAN NEWS 49

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