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PROFESSIONALS PROFESSIONALS PROFESSIONALS PROFESSIONALS<br />
Angela Kakos<br />
Producing Branch Manager - VP of Mortgage Lending<br />
o: (248) 622-0704<br />
rate.com/angelakakos<br />
angela.kakos@rate.com<br />
2456 Metropolitan Parkway, Sterling Heights, MI 48310<br />
Guaranteed Rate Inc.; NMLS #2611; For licensing information visit<br />
nmlsconsumeraccess.org. Equal Housing Lender. Conditions may apply • Angela Kakos<br />
NMLS ID: 166374<br />
Phone: (248) 851-2227<br />
(248) 851-BCBS<br />
Fax: (248) 851-2215<br />
rockyhpip1@aol.com<br />
ROCKY H. HUSAYNU<br />
Professional Insurance Planners<br />
Individual & Group Health Plans<br />
Medicare Supplement Plans<br />
31000 Northwestern Hwy. • Suite 110<br />
Farmington Hills, Ml 48334<br />
Over 40 years of experience.<br />
Experience • Knowledge • Personal Service<br />
Experience • Knowledge • Personal Service<br />
TOP 1% OF REALTORS<br />
2015 REAL ESTATE<br />
TOP IN OAKLAND<br />
ALL STAR -<br />
TOP 1% 1% OF OF REALTORS REALTORS IN<br />
2015 2022 REAL REAL ESTATE ESTATE<br />
OAKLAND COUNTY COUNTY 1993 – 2015 2022<br />
HOUR MEDIA ALL STAR –<br />
IN OAKLAND<br />
ALL STAR -<br />
HOUR MEDIA<br />
COUNTY 1993 – 2015<br />
Proudly servingHOUR Birmingham, MEDIA<br />
Bloomfield, Proudly Farmington serving Birmingham, Hills, Bloomfield,<br />
Each office Each office is independently<br />
is independently<br />
West Farmington Bloomfield, Hills, the Lakes West Bloomfield, the<br />
Proudly serving Birmingham,<br />
Owned Owned and Operated and Operated Brian S. Yaldoo and surrounding Lakes and areas. surrounding areas.<br />
Bloomfield, Farmington Hills,<br />
Associated Broker<br />
Each office is independently<br />
West Bloomfield, the Lakes<br />
Office (248)737-6800 Brian • S. Mobile Yaldoo<br />
Owned and Operated<br />
(248)752-4010<br />
Toll Associated Brian Free (866) S. 762-3960 Yaldoo and surrounding areas.<br />
Broker<br />
Email: brianyaldoo@remax.com Associated Websites: Broker www.brianyaldoo.com<br />
Office (248) www.BuyingOrSellingRealEstate.com<br />
Office 737-6800 (248)737-6800 • Mobile (248)752-4010 (248) 752-4010<br />
Email: Toll brianyaldoo@remax.net<br />
Free (866) 762-3960<br />
Email: brianyaldoo@remax.com www.BuyingOrSellingRealEstate.com<br />
Websites: www.brianyaldoo.com<br />
www.BuyingOrSellingRealEstate.com<br />
Advertise<br />
JACQUELINE RAXTER, LMSW, LPC<br />
BEHAVIORAL HEALTH<br />
PROGRAM MANAGER<br />
in our business directory section!<br />
for As little As $ 85<br />
to place your ad, contact us today! 3601 15 Mile Road<br />
Sterling Heights, MI 48310<br />
TEL: (586) 722-7253<br />
FAX: (586) 722-7257<br />
phone: 248-851-8600 fax: 248-851-1348<br />
jacqueline.raxter@chaldeanfoundation.org<br />
30095 Northwestern Highway, Suite 101<br />
www.chaldeanfoundation.org<br />
Farmington Hills, MI 48334<br />
Jaguar Land Rover Troy<br />
Sammi A. Naoum<br />
1815 Maplelawn Drive<br />
Troy, MI 48084<br />
TEL 248-537-7467<br />
MOBILE 248-219-5525<br />
snaoum@suburbancollection.com<br />
CHALDEAN<br />
AMERICAN<br />
CHAMBER OF<br />
COMMERCE<br />
CHALDEAN COMMUNITY<br />
FOUNDATION<br />
SANA NAVARRETTE<br />
MEMBERSHIP MANAGER<br />
CHALDEAN<br />
AMERICAN<br />
CHAMBER OF<br />
COMMERCE<br />
CHALDEAN COMMUNITY<br />
FOUNDATION<br />
SANA NAVARRETTE<br />
DIRECTOR OF MEMBERSHIP DEVELOPMENT<br />
30095 Northwestern Highway, Suite 101<br />
Farmington Hills, MI 48334<br />
CELL (248) 925-7773<br />
TEL (248) 851-1200<br />
FAX (248) 851-1348<br />
snavarrette@chaldeanchamber.com<br />
www.chaldeanchamber.com<br />
www.chaldeanfoundation.org<br />
ELIAS KATTOULA<br />
CAREER SERVICES MANAGER<br />
3601 15 Mile Road<br />
Sterling Heights, MI 48310<br />
TEL: (586) 722-7253<br />
FAX: (586) 722-7257<br />
elias.kattoula@chaldeanfoundation.org<br />
www.chaldeanfoundation.org<br />
MARIAM ABDALLA<br />
BEHAVIORAL HEALTH STACY THERAPIST BAHRI<br />
STRATEGIC INITIATIVES MANAGER<br />
3601 3601 15 15 Mile Mile Road Road<br />
Sterling Sterling Heights, Heights, MI MI 48310 48310<br />
TEL:<br />
TEL: (586) (586) 722-7253 722-7253<br />
FAX:<br />
FAX: (586) (586) 722-7257 722-7257<br />
mariam.abdalla@chaldeanfoundation.org<br />
stacy.bahri@chaldeanfoundation.org<br />
www.chaldeanfoundation.org<br />
www.chaldeanfoundation.org<br />
BRAND LOVE continued from page 35<br />
impact on their consumer behavior, attitudes,<br />
and lifestyle.<br />
Impact and Reception<br />
“Brand Love” has garnered widespread<br />
acclaim from industry experts,<br />
marketers, and thought leaders globally.<br />
It features over one hundred<br />
brands, case studies and interviews<br />
from multicultural brands and has<br />
become a cornerstone resource for<br />
those seeking to fathom the intricacies<br />
of brand loyalty and consumer<br />
devotion. Michael’s insights have been<br />
instrumental in guiding businesses to<br />
30850 TELEGRAPH ROAD, SUITE 200<br />
BINGHAM FARMS, MI 48025<br />
TEL: (248) 996-8340 CELL: (248) 925-7773<br />
FAX: (248) 996-8342<br />
snavarrette@chaldeanchamber.com<br />
www.chaldeanchamber.com<br />
reevaluate their www.chaldeanfoundation.org<br />
brand and marketing<br />
Twitter: @ChaldeanChamber<br />
strategies, enabling them to connect<br />
Instagram: @ChaldeanAmericanChamber<br />
with consumers on a deeper and more<br />
meaningful level.<br />
“Customers, especially the younger<br />
demographic like Gen Z, care about<br />
what brands think and say, as much as<br />
they care about the product or service<br />
they buy,” explains Michael. “They don’t<br />
want to just support a company anymore;<br />
they want a company that reflects<br />
who they are and what they believe.<br />
With that said, whenever we go<br />
through moments of social change,<br />
brands should understand that they<br />
can be replaced at any given moment if<br />
their approach isn’t mindful and genuine,”<br />
she further asserts. “During sensitive<br />
times, it’s important to continue<br />
to build trust and an ongoing, healthy<br />
relationship with customers.”<br />
In this current world of uber scrutiny,<br />
one must be careful about what<br />
they say online. “All in all, companies<br />
shouldn’t be too quick to voice<br />
their opinion on social issues just to<br />
check the box,” warns Michael. “They<br />
should know what to say and when to<br />
say it, displaying a good sense of their<br />
emotional intelligence in a crowded<br />
marketplace.” Good advice for a medium<br />
that is known for its quick response<br />
time, one that requires “a balance<br />
of logic and emotion.”<br />
As we navigate the ever-evolving<br />
landscape of consumer behavior, Michael’s<br />
visionary work remains a beacon,<br />
illuminating the path toward creating<br />
brands that resonate deeply and<br />
stand the test of time. In an era where<br />
consumers are inundated with choices,<br />
“Brand Love” is a reminder that,<br />
above all, it is the human and emotional<br />
bond between a brand and its<br />
customers that truly sets it apart.<br />
“Brand Love” is available for purchase<br />
on Amazon and anywhere books<br />
are available. Connect with Lydia<br />
Michael at BlendedCollective.com and<br />
LydiaMichael.com.<br />
<strong>OCTOBER</strong> <strong>2023</strong> CHALDEAN NEWS 49