bb guide - Beverage & Brewing 2023/2024
bb guide - Beverage & Brewing A comprehensive reference work, the guide provides an A–Z of products, equipment and processes throughout the beverage industry and gives numerous useful tips covering the entire supply chain from ingredients through the complete production process up to bottling and filling, packaging and logistics. Advantages for suppliers: The precise headings of the suppliers listing enable an extremely varied product presentation. Products and services are excellently presented and easy to find. You can select search words from our extensive list or use also your own keywords. The bb guide guarantees an area-wide circulation in printed form as well as in the internet all over the year.
bb guide - Beverage & Brewing A comprehensive reference work, the guide provides an A–Z of products, equipment and processes throughout the beverage industry and gives numerous useful tips covering the entire supply chain from ingredients through the complete production process up to bottling and filling, packaging and logistics. Advantages for suppliers: The precise headings of the suppliers listing enable an extremely varied product presentation. Products and services are excellently presented and easy to find. You can select search words from our extensive list or use also your own keywords. The bb guide guarantees an area-wide circulation in printed form as well as in the internet all over the year.
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CONSISTENT<br />
+ CONFIDENT<br />
Meet quality requirements,<br />
optimize resources and secure<br />
process repeatability.<br />
Find out more!<br />
Editorial<br />
Impressum<br />
World <strong>Beverage</strong> Markets<br />
The development is influenced by a number of trends.<br />
Publishing House<br />
Dr. Harnisch Publications<br />
Eschenstr. 25 | 90441Nuremberg<br />
Germany<br />
Tel: +49 911 2018-0<br />
Fax: +49 911 2018-100<br />
<strong>bb</strong>-<strong>guide</strong>@harnisch.com<br />
www.beverage-brewing.com<br />
Shift in Consumer Preferences: Consumers are<br />
increasingly looking for healthier beverage options,<br />
which has led to a decline in the consumption of sugary<br />
carbonated soft drinks and a rise in demand for beverages<br />
like bottled water, herbal teas, and functional beverages<br />
with added vitamins and minerals.<br />
Globalization: The beverage industry has become<br />
increasingly globalized, with multinational companies<br />
expanding their operations worldwide. This globalization<br />
has led to the availability of a wide range of beverages<br />
from different parts of the world in local markets.<br />
Emerging Markets: Rapid urbanization and rising<br />
disposable incomes in emerging markets like China,<br />
India, and Brazil have contributed to signifi cant growth<br />
in beverage consumption. These markets have become<br />
crucial for multinational beverage companies looking<br />
to expand their reach.<br />
Health and Wellness Trends: There is a growing<br />
emphasis on health and wellness, leading to the<br />
development of beverages that cater to specifi c health<br />
needs, such as low-calorie drinks, organic juices, and<br />
functional beverages that claim to provide various<br />
health benefi ts.<br />
Sustainability: Sustainable packaging and<br />
environmentally friendly practices have become a<br />
focus in the beverage industry. Many companies are<br />
adopting eco-friendly packaging materials and reducing<br />
their carbon footprint to appeal to environmentally<br />
conscious consumers.<br />
Digital and E-Commerce: The rise of e-commerce has<br />
changed the way beverages are marketed and sold.<br />
Online sales of beverages have grown signifi cantly,<br />
and companies are using digital marketing strategies<br />
to reach a wider audience.<br />
Craft and Artisanal <strong>Beverage</strong>s: There is a trend toward<br />
craft and artisanal beverages, including craft beers,<br />
small-batch spirits, and locally sourced and produced<br />
beverages. Consumers are willing to pay a premium for<br />
unique and high-quality offerings.<br />
Functional and Health-Enhancing <strong>Beverage</strong>s:<br />
<strong>Beverage</strong>s infused with functional ingredients like<br />
probiotics, antioxidants, and adaptogens are gaining<br />
popularity due to their perceived health benefi ts.<br />
Regulatory Changes: Governments are implementing<br />
regulations and taxes to address health concerns<br />
associated with sugary drinks, which has led to some<br />
reformulations and changes in marketing strategies by<br />
beverage companies.<br />
Non-Alcoholic <strong>Beverage</strong>s: The non-alcoholic beverage<br />
segment, including alcohol-free beer, mocktails, and<br />
non-alcoholic spirits, has seen signifi cant growth as<br />
more people are seeking alternatives to traditional<br />
alcoholic beverages.<br />
Alcohol Industry: In the alcoholic beverage sector,<br />
there is a growing trend toward premiumization, with<br />
consumers willing to pay more for high-quality spirits,<br />
wines, and craft beers. Additionally, there has been a<br />
rise in the popularity of alternative alcoholic beverages<br />
like hard seltzers.<br />
Emergence of New Categories: Innovative categories<br />
such as energy drinks, sports drinks, and ready-todrink<br />
(RTD) coffee and tea have gained traction among<br />
consumers looking for convenient and functional<br />
beverage options.<br />
Cultural and Regional Infl uences: Cultural and regional<br />
preferences continue to play a signifi cant role in shaping<br />
the beverage landscape. For example, traditional<br />
beverages like tea, coffee, and regional alcoholic drinks<br />
remain popular in their respective regions.<br />
The development of world beverage markets is dynamic<br />
and constantly evolving as consumer tastes, trends,<br />
and technologies evolve. Companies in the industry<br />
must adapt to these changes to remain competitive<br />
and meet the demands of an increasingly diverse and<br />
health-conscious global consumer base.<br />
Benno Keller<br />
Publisher<br />
Hypovereinsbank AG Nürnberg<br />
Swift-Code: HYVEDEMM<br />
BIC: HYVEDEMM460<br />
IBAN: DE45 76020070 0000 614718<br />
Owners<br />
Dr. Claus-Jörg Harnisch<br />
Benno Keller<br />
Publisher<br />
Benno Keller<br />
+49 911 2018 200<br />
keller@harnisch.com<br />
Editor-in-Chief<br />
Marta Bletek-Gonzalez<br />
+49 911 2018 225<br />
gonzalez@harnisch.com<br />
Art Director<br />
Marta Bletek-Gonzalez<br />
Editorial Team<br />
Ian Healey<br />
Advertising International<br />
Gabriele Fahlbusch<br />
+49 911 2018 275<br />
fahlbusch@harnisch.com<br />
Advertising USA + Canada<br />
Steve Max<br />
+1 1 215 284 8787<br />
steve.max@harnisch.com<br />
Readership<br />
One issue per year<br />
Nominal charge of 30,- EUR/45,- US $<br />
Qualifi ed readers, executives in<br />
the drinks industry receive their<br />
personalized copy of the <strong>guide</strong><br />
free of charge<br />
Printer<br />
Schleunungdruck GmbH<br />
Eltertstraße 27, 97828 Marktheidenfeld<br />
Germany<br />
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