03 Magazine: November 03, 2023

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30 <strong>Magazine</strong> | Promotion FLOWER POWER A Christchurch floral institution located in the heart of Fendalton, Jenny Burtt Florist is blooming under the new ownership of Georgie Wilding. What inspired you to become a florist? I’ve always been creative with a passion for art and design but never considered floristry as a career until I was at Massey University in Wellington studying textile design. My fabric prints were all heavily influenced by flowers. After my degree I was very fortunate to get a job at Jenny Burtt Florist and learn on the job after completing my floristry course. Where else have you worked? I had the privilege of assisting my good friend Natalie-Rose Rutherford with events at Flowerhead, which gave me a taste for further extending my knowledge and skills. I moved to Melbourne to work for one of Melbourne’s leading event florists, Fleur McHarg, also known as the rockstar florist. Melbourne’s extreme lockdown forced me to find job stability and I was offered a job at Melbourne’s leading retail florist, Flowers Vasette. It was here I gained enormous knowledge and experience that has been invaluable to my career. Our everyday clients were the National Gallery of Victoria, Government House, Louis Vuitton, Burberry, Chanel, Tiffanys, Van Cleef & Arpels, the Crown Hotel group, The Ritz, international celebrities and many more. The flowers we worked with at Vasette were exquisite. Did you grow up around flowers? I have always been surrounded by flowers. I grew up in North Canterbury with a large established garden, which was filled with roses, rhododendrons, hydrangea, spring bulbs, magnolias, cherry blossoms, citrus trees and peonies just to name a few. We also have a beautiful front paddock that’s filled with daffodils starting from June. Both my grannies have amazing gardens. Granny Jo who lives near home used to commercially grow proteas and is known for her award winning roses. Granny Annie who lives in Christchurch has been featured in many garden magazines over the years and is well known for her creativity and love for colour. I’ve definitely been influenced on both sides of my family, which has encouraged me to pursue a career with flowers. Do you have a favourite flower or flowers? My absolute favourite flowers are orchids, they are so elegant. I also love dogwood, roses, peonies, magnolia, paniculata, tulips and sweet peas. I love them all. How did you end up back at Jenny Burtt Florist? I was offered the opportunity by Dale Brown, the previous owner of 19 years, in early April and within a month I was back in Christchurch. Dale has been a great business mentor to me and we have frequent catch ups. I am so grateful for her wisdom and support. What services does Jenny Burtt Florist offer? We do everything at Jenny Burtt Florist! From gifts, homewares, corporate flowers and website bouquets to hampers, daily deliveries, funerals, weddings, anniversaries and birthdays. I’m particularly excited about the build-up to Christmas and the display that Jenny Burtt is known for. What would you like to expand on? I would really like to get involved with more events, floral workshops, update our website and expand our corporate clientele. Deb, our retail manager, and I made a trip to Melbourne earlier this year to bring back fresh ideas. I really want to keep the original essence of Jenny Burtt Florist but with a more contemporary approach. jennyburtt.co.nz
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03 Magazine: November 03, 2023

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