03 Magazine: November 03, 2023

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40 Magazine | Feature “I’m really passionate about supporting emerging designers – I’m such an advocate for supporting the younger generation as they start their own labels.” “Three months later, she’s now working in the spaces we sketched up on that first day. It’s at times like this you just have to say the space spoke to me. “Like any construction zone, we encountered unexpected hurdles, but my amazing building team worked night and day to ensure we finished on time.” And liberally applying a taylor/The Shelter/Dunedin fashion signature hue didn’t hurt. “By painting everything inside matte black, it enhances the mood and enables people to enjoy finding their personal zones of interest within the space,” says Vicki. So why Dunners for this latest project? “Dunedin has a fabulous creativity and as a city it celebrates individualism – it seeps through every aspect of the city,” says Vicki. “So to me, it was to be the perfect location for our second Shelter store. “Dunedin has a strong and long-standing fashion and design identity, and I hope to add to this and be part of making Dunedin a design hub for the South Island. Our own building at 41 Filleul Street was once an old garment factory, so it’s fitting to bring the building back to its roots, housing New Zealand design.” And despite launching something new and arguably a bit different into an industry Vicki describes as having always been a tough one (“fashion has a glamorous exterior yet a very hard and crunchy inside”), and in a particularly rough economic period, she’s delighted by the city’s reaction and remains optimistic about the local industry as a whole. “We’ve been overwhelmed and humbled by the response to the store. “We really wanted this space to be more about the experience, the stories of the designers and their brand identities rather than just being about selling things.” Vicki says the unique creativity of New Zealand design “is nurtured by our ability to think outside of the square and our remoteness to those big commercial fashion hubs”. “Our uniqueness is supported by our fabulous population who celebrate individuality – this is one reason why we hold and support emerging New Zealand designers at The Shelter. It really is an honour to discover and showcase the talents of the young designers, and hopefully we can help build their business base and ensure they have the building blocks to reach international markets like we have.” In turn, Vicki has found plenty of personal inspiration during her extended time in the south. “My family and I recently did the Otago Rail Trail, which was a huge highlight for me. Our new collection ‘Interrupted Perfection’ brings together all the inspirations from that trip! “But please ask me this again in another six months once I have more visits under my belt, and my Dunedin training wheels taken off. I really look forward to discovering some of the great places in the area, and now I no longer have my paintbrush in hand!”
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Page 1: the South island lifestyle magazine
Page 5: Promotion | Magazine 5
Page 9 and 10: POT STICKER LAST VINTAGE POP-UP LIT
Page 12 and 13: 12 Magazine | Contents In this issu
Page 14 and 15: FREE | NOVEMBER 2023 INSIDE SIR MIL
Page 16 and 17: 16 Magazine | Newsfeed Newsfeed Wha
Page 18 and 19: 18 Magazine | Newsfeed Creative kid
Page 20 and 21: 20 Magazine | Newsfeed Fashion for
Page 22 and 23: 22 Magazine | Newsfeed Return of th
Page 24 and 25: 24 Magazine | Newsfeed Well groomed
Page 26 and 27: 26 Magazine | Wishlist Most wanted
Page 28 and 29: 28 Magazine | Beauty About face Fro
Page 30 and 31: 30 Magazine | Promotion FLOWER POWE
Page 33 and 34: Feature | Magazine 33 The living ro
Page 35 and 36: Feature | Magazine 35 Tell us more
Page 37 and 38: A boutique shopping experience like
Page 39: Feature | Magazine 39 “Dunedin ha
Page 43 and 44: Feature | Magazine 43 Kitchen dream
Page 45 and 46: Feature | Magazine 45 THIS PAGE: Ma
Page 47 and 48: Feature | Magazine 47 THIS PAGE: Ma
Page 49: Stephen Goodenough Photography Awar
Page 53 and 54: EXTERNAL AFFAIRS with Tim Goom Embr
Page 55 and 56: Timber stained with Resene Woodsman
Page 57 and 58: Travel | Magazine 57 we’re finish
Page 59 and 60: For the most extensive range of Eur
Page 61 and 62: Food | Magazine 61 “Challenging y
Page 63 and 64: NODI RUGS HANDCRAFTED | SUSTAINABLE
Page 65 and 66: Recipe | Magazine 65 BEETROOT BLUSH
Page 67 and 68: Celebrate all things Christmas with
Page 69 and 70: Books | Magazine 69 form my Waituhi
Page 71 and 72: The Perfect Ring Polished Diamonds
Page 73 and 74: Read | Magazine 73 PICCADILLY PICKS
Page 75 and 76: PUTTING YOUR BEST FACE FORWARD Thur

03 Magazine: November 03, 2023

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