Construction Monthly Magazine | Charlotte 2023 Build Expo Show Edition
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BUSINESS MANAGEMENT<br />
Culture Is Not Accidental: How to <strong>Build</strong> Your Culture On One Sheet of Paper<br />
Thursday, 9:30 a.m.-10:30 a.m. | Room W201A<br />
Scott Beebe<br />
Founder & Head Coach | Business on Purpose<br />
The culture of your business is a DIRECT RESULT of the ingredients that you allow to enter into the building. Good<br />
ingredients equal good culture, and vice versa. Culture is more than ping pong tables and bean bag chairs. Culture is about<br />
relationships, connection, and communication.<br />
Culture will determine the joy that we find in running our business. We all want a great culture, and we know we have<br />
to work for it…but how? Most strategies include a cross-your-fingers approach.<br />
This fun and surprising workshop will remove the confusion around great culture and provide you with the action and<br />
clarity you need to build a culture that you are proud of and that all generations want to be a part of.<br />
Learning Objectives:<br />
1. Clarify the elements of great culture, and identify<br />
distracting elements of bad culture so you can focus on<br />
the elements of great culture<br />
2. Walk away with a one page visual of building great<br />
culture in your business starting tomorrow<br />
Target Audience: Homebuilders, Remodelers, Contractors<br />
3. Discover the motivation to stop wasting time and<br />
money on team outings and bonus plans that rarely<br />
move the needle<br />
WEB MARKETING<br />
Google Partner and Chief Marketing Officer Teaching<br />
“The Google Demands of Your Website”<br />
Thursday, 9:30 a.m.-10:30 a.m. | Room W209C<br />
Joshua Ramsey<br />
Marketing & Communications Strategist<br />
Spending money on ads or SEO is a waste of time if you don’t know the principles that Google demands from you. Hear a<br />
fractional CMO, Google Partner and owner of an advertising agency explain exactly what Google wants you to do.<br />
Logical strategies you can apply in minutes, during the session.<br />
A proven SEO expert is teaching what he has done time and time again. Want proof? Google “Fractional CMO __(add<br />
your city name here)___” and see www.jrcmo.com rank on page 1 for your city. Joshua Ramsey will show you how to do it<br />
yourself as well.<br />
• What is CRO and how to apply it<br />
• <strong>Build</strong> Your USP (unique selling position) that will draw increased engagement<br />
• Pre-register through build expo or at www.JRcmo.com for a website analysis providing pinpointed solutions for YOUR<br />
WEBSITE<br />
Target Audience: All building and construction professionals<br />
ESTIMATING<br />
Productivity adjustments and its impact on cost and duration<br />
Thursday, 9:30 a.m. - 10:30 a.m. | Room W201C<br />
Saleh Mubarak<br />
Author, Public Speaker & Trainer<br />
Productivity adjustments and its impact on cost and duration. Estimating crew (labor and equipment) productivity is<br />
crucial to both the cost and duration of the project. This is why the contractor must make proper adjustments to estimated<br />
productivity for each work activity, taking into account all impacting factors such as weather conditions. But adjustments<br />
must also be considered with schedule updates because things rarely, if ever, go as planned. This presentation takes a quick<br />
look at this process with valuable tips for more accurate cost estimates and schedules.<br />
Target Audience: <strong>Build</strong>ers and Contractors<br />
32 CONSTRUCTIONMONTHLY.COM
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