01945 Winter 2023-new
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WINTER <strong>2023</strong> | 33<br />
By Anthony Cammalleri<br />
In less than a year, dog groomer, trainer, walker, sitter, and<br />
enthusiast Diane True will drive her mobile grooming van down to<br />
South Carolina, leaving behind decades of pet assistance services in<br />
Marblehead and throughout the North Shore.<br />
Parked outside her Marblehead home, True sat on the floor of<br />
“Casper,” her van equipped with a shower and tub, table, sink, and<br />
cabinets containing numerous leashes and supplies. For the last two<br />
years, True, who has groomed dogs since 1982, has traversed the<br />
Commonwealth in her four-wheel dog spa.<br />
True said she bought the van with plans to continue her mobile<br />
business when she retires in South Carolina this August. Approaching<br />
60, she said she wanted to cut her work down to 20-25 hours a week.<br />
“I'm retiring, and because I've worked for myself for so many years<br />
— since ‘83, I'm not going to have someone telling me what to do for<br />
$10 an hour,” she said.<br />
Meeting folks and their furry friends outside their houses, True said,<br />
is only a text message away from any client. Though she operates a<br />
walking, training, and grooming business, True said all proceeds from<br />
nail clippings — roughly $300 to $400 each week — are donated to<br />
dog rescue organizations.<br />
“They can text me for an appointment. I don't advertise — I don't<br />
want to take business from the groomers in town. This is kind of like<br />
my second-hand job that I just do for the clients. I've had the clients<br />
that I want, the people that need it,” True said.<br />
After graduating with an associate’s degree in Canine Science in<br />
1985, True owned dog grooming and service businesses in Chelmsford<br />
and Sudbury. In 2003, True met Gail Novak, the owner of Worldly<br />
Pets in Marblehead. The two bonded over their shared love for Shiba<br />
Inus, and it didn’t take long for Novak and True to forge a long and<br />
fruitful friendship and business partnership.<br />
True moved into a basement apartment in Novak’s home and began<br />
working alongside her as a manager and groomer at Worldly Pets.<br />
Novak, who has already retired, plans to join True in South Carolina<br />
with their Shiba Inus Kenji and Kyli.<br />
“We're on the same wavelength on everything business-wise, in<br />
what we enjoy doing together, with the dogs, just everything. She’s my<br />
best friend,” Novak said. “She can come down, work part of the day,<br />
and we can still go out and enjoy ourselves — take the dogs on hikes,<br />
do whatever we want. It’s going to be great.” 45<br />
Worldly Pets owners Gail Novack, left, and Diane True hold their Shiba Inus<br />
Kyli and Kenji, respectively, as they sit on their mobile pet grooming van.