Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
26 <strong>Selwyn</strong> <strong>Times</strong> Wednesday <strong>January</strong> <strong>10</strong> <strong>2024</strong><br />
SELWYN RURAL LIFE<br />
Advertising Feature<br />
Rural broadband – issues and choices<br />
• By Isabelle Teresa<br />
The issues with rural broadband are<br />
multiple, and include services costing<br />
more, not performing as well, or simply<br />
being unavailable. The situation is<br />
such that, last June, the Commerce<br />
Commission launched a detailed study<br />
of the internet options available to<br />
the “significant number” of rural New<br />
Zealanders not covered by the fibre<br />
broadband network.<br />
Until those findings come out, what<br />
information can guide rural customers?<br />
The Commission runs two ongoing<br />
surveys that could help.<br />
The first survey is about providers. It<br />
asks 2,400 residential consumers every six<br />
months about their satisfaction with their<br />
broadband provider for both technical<br />
performance and customer service, and<br />
publishes the results as rankings.<br />
Rural users should be aware that<br />
there is no audience split-out; instead<br />
the residential sample is weighted by<br />
age, gender and region to be nationally<br />
representative. Also, only providers<br />
with a market share of 5% or more are<br />
ranked, knocking out the smaller players.<br />
Nevertheless, these reports are still a<br />
useful indication of customer opinion.<br />
The second survey drills down into<br />
technical performance. The Commission<br />
publishes quarterly reports from the<br />
Measuring Broadband New Zealand<br />
programme, based on specific usage<br />
data gathered from volunteer<br />
households across the country.<br />
These reports give far more<br />
detailed information about the<br />
technical performance of different<br />
types of broadband for particular<br />
types of uses. They also break the<br />
analysis down to providers and<br />
to regions – although, typically<br />
of nationwide publications, the<br />
whole South Island is one region! Despite<br />
this, if you need evidenced information,<br />
this is the detailed report for you.<br />
Rural-specific services do exist.<br />
Farmside offers a wide range of plans<br />
that address various rural family and<br />
farming scenarios, including multi-site,<br />
asset tracking, data boosts and zero-rated<br />
partnerships with some core services. In<br />
some cases, a technician needs to install<br />
the kit.<br />
The gamechanger has, of course, been<br />
Starlink. The speeds are phenomenal and<br />
these are literally the set-up instructions:<br />
1) Plug it in.<br />
2) Point at sky.<br />
It also helpfully adds that you can do<br />
those instructions in either order!<br />
So although rural broadband has been<br />
a longstanding issue, the options and<br />
information out there are evergrowing,<br />
hopefully helping all rural customers<br />
achieve the best option for their<br />
situation.<br />
The Right Product for the Right Price<br />
Rural Pole Sheds Roundwood Animal Netting<br />
Vehicle Shelters Landscaping Timber Sheep & Deer Gates<br />
Animal Shelters Residential Fencing Deer Fencing<br />
Utility Workshops Post & Rail Fencing Electric Fencing<br />
Canterbury<br />
Timber & Harware<br />
Y O U R L O C A L T I M B E R M E R C H A N T<br />
E N Q U I R E W I T H I N F O R<br />
Y O U R F R E E Q U O T E<br />
OPEN:<br />
Mon-Fri<br />
Saturday<br />
7:00am - 5:00pm<br />
8:00am - 12:00pm<br />
03 347 7465 sales@cthl.co.nz www.cthl.co.nz<br />
167 Manion Road, Rolleston<br />
Promote your Rural Business<br />
in the <strong>Selwyn</strong> <strong>Times</strong><br />
Promote your Rural Business in the <strong>Selwyn</strong> <strong>Times</strong><br />
- Rural Life feature and your ad will be seen by 46,000<br />
readers weekly across the ENTIRE <strong>Selwyn</strong> District.<br />
The <strong>Selwyn</strong> <strong>Times</strong> is delivered FREE each Wednesday<br />
to 22,480 Rural & Residential households, Covering the<br />
latest local news and information with digital editions<br />
also available to view online at www.starnews.co.nz.<br />
CALL Lynette TODAY to discuss how she can<br />
help PROMOTE YOUR BUSINESS to local <strong>Selwyn</strong><br />
readers, or to the entire Canterbury district.<br />
Contact Lynette Mobile: 021 222 7831 Email: Lynette.Evans@starmedia.kiwi