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Panels & Furniture Asia January/February 2024

Panels & Furniture Asia (PFA) is a leading regional trade magazine dedicated to the woodbased panel, furniture and flooring processing industry. Published bi-monthly since 2000, PFA delivers authentic journalism to cover the latest news, technology, machinery, projects, products and trade events throughout the sector. With a hardcopy and digital readership comprising manufacturers, designers and specifiers, among others, PFA is the platform of choice for connecting brands across the global woodworking landscape.

Panels & Furniture Asia (PFA) is a leading regional trade magazine dedicated to the woodbased panel, furniture and flooring processing industry. Published bi-monthly since 2000, PFA delivers authentic journalism to cover the latest news, technology, machinery, projects, products and trade events throughout the sector. With a hardcopy and digital readership comprising manufacturers, designers and specifiers, among others, PFA is the platform of choice for connecting brands across the global woodworking landscape.

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MARKET REPORT<br />

space. Currently, the trends are developing<br />

towards minimalist styles, smart and<br />

intelligent furniture, and green furniture.<br />

To capitalise on its competitive advantage<br />

against export-oriented furniture factories,<br />

domestic furniture enterprises should focus<br />

on the quality of its design, manufacturing<br />

process, and material, and make sure<br />

the raw materials used are safe for the<br />

environment.<br />

From <strong>2024</strong> onwards,<br />

60 new projects with<br />

about 10,300 rooms<br />

will launch in Hanoi<br />

HANOI MARKET DEMAND<br />

In recent years, furniture shopping in<br />

Hanoi has been increasing. Hanoi people<br />

tend to buy furniture products with high<br />

quality and modern designs. In addition,<br />

with the rise of social media and online<br />

shopping, consumers are becoming more<br />

aware of the latest trends and designs<br />

in furniture and interior design. This has<br />

led to a shift towards modern and stylish<br />

furniture. Exposure to Western lifestyle<br />

has also affected local’s tastes, leading to<br />

Vietnamese consumers developing a taste<br />

for modern and contemporary designs.<br />

All these signal opportunities for furniture<br />

manufacturers focused on domestic<br />

demand. Furthermore, Hanoi has more<br />

than 350 urban areas with a scale of 2,500<br />

hectares. By 2022, there were 93 new urban<br />

and commercial housing projects in the city<br />

for a scale of 3,453 hectares with 34.7 million<br />

metres square of residential floors, the total<br />

investment of which roughly accumulated<br />

to more than US$105bn. These 93 projects<br />

provided the market with about 164,602<br />

apartments and 58,218 low-rise apartments<br />

for furnishing chances.<br />

It has also been announced by real<br />

estate service company Savills that the<br />

urbanisation rate in Hanoi is expected to<br />

reach 62% by 2025 and increase to 75%<br />

by 2030 from 49% currently. This means<br />

around 426,700 units between now and<br />

2025 will be raised. As more people move<br />

into urban areas, there is a growing need<br />

for functional and aesthetically pleasing<br />

living spaces. However, Hanoi’s Housing<br />

Development Program targets a total new<br />

housing area of 33.2 million metres square<br />

from now to 2025, which indicates a housing<br />

area per capita of 29.5m 2 per person. The<br />

figures show an estimated supply shortfall<br />

of 95,800 units.<br />

TWIN TABLE CNC MACHINING CENTER<br />

TABLE SIZE:2400X1600 (CUSTOMIZED AVAILABLE)<br />

雙 檯 面 CNC 複 合 加 工 機<br />

可 客 製 檯 面 大 小<br />

JANUARY / FEBRUARY <strong>2024</strong> | PANELS & FURNITURE ASIA 15

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