Panels & Furniture Asia January/February 2024

FURNITURE MANUFACTURING
Second, they aim to provide a
complete after-sales service
network. Peng backed up this claim
during MWE 2023. For any furniture
manufacturer that patronised
their booth, especially Malaysian
manufacturers, Tonsing has a
proposition for them: After they
ordered a machine from Tonsing,
the equipment would be shipped
back to China through Tonsing’s
dealer. The technicians at Tonsing
will subsequently scan the drawings
and complete the base film and
other work for customers in China,
and then ship the required parts and
materials to the Malaysian customer’s
location.
Tonsing at Malaysian Wood Expo (MWE) 2023, displaying their four-axis double-station machining centre
Complete
after-sales service
with Tonsing
Tonsing Machinery Manufacturing, a China-based
manufacturer of woodworking equipment,
aims to provide excellent after-sales
service on top of advanced machinery.
Over 20 years ago, Tonsing started
as a manufacturer of hot and cold
presses and waveguide machines.
As market demands evolved, they
shifted their focus to secondary wood
processing equipment, such as three-,
four- and five-axis CNC machining
centres. Currently, 70-80% of their
sales are made in China, while the
rest are exported to South East Asia,
including Malaysia, Vietnam, Indonesia,
and Thailand, as well as Kazakhstan,
Russia, South America and other
places in Europe.
Tonsing seeks to distinguish itself
in two ways. First, by prioritising
R&D with a workshop dedicated to
“exploring advanced wood processing
technologies”, according to Peng Jian,
the sales representative of Tonsing.
For instance, during Malaysian Wood
Expo (2023) they showcased their
four-axis double-station machining
centre. They want to offer customers
machines armed with multiple
functions and integrated solutions,
instead of machines with only one
capability.
Going the extra mile can help their
customers amid tough economic
times, said Peng. Current market
conditions are not optimistic. Rising
raw material and rising manpower
costs, combined with the lack
of orders, have contributed to
fiercer competition in the furniture
manufacturing scene lately.
As a result, manufacturers are
reluctant to buy and upgrade to new
equipment. Even during exhibitions
like MWE 2023 where visitors can see
and touch machinery, and examine
the quality themselves, they are not
easily convinced to buy.
“Our service therefore tries to
eliminate the customer’s worries,”
Peng said. “They only need to carry
out normal worker training and daily
operations without worrying about
complex technical issues.”
It is not only during MWE 2023 that
Tonsing focuses on their after-sales
service. In general, Peng said, they
provide integrated solutions for
the overall process and production
solutions, “different from the
approach of some small companies
that only focus on equipment
sales and ignore the upstream and
downstream production processes”.
As a result, “95%” of their customers
are reportedly satisfied, as stated on
their website. P
46 PANELS & FURNITURE ASIA | JANUARY / FEBRUARY 2024