Panels & Furniture Asia January/February 2024
Panels & Furniture Asia (PFA) is a leading regional trade magazine dedicated to the woodbased panel, furniture and flooring processing industry. Published bi-monthly since 2000, PFA delivers authentic journalism to cover the latest news, technology, machinery, projects, products and trade events throughout the sector. With a hardcopy and digital readership comprising manufacturers, designers and specifiers, among others, PFA is the platform of choice for connecting brands across the global woodworking landscape.
Panels & Furniture Asia (PFA) is a leading regional trade magazine dedicated to the woodbased panel, furniture and flooring processing industry. Published bi-monthly since 2000, PFA delivers authentic journalism to cover the latest news, technology, machinery, projects, products and trade events throughout the sector. With a hardcopy and digital readership comprising manufacturers, designers and specifiers, among others, PFA is the platform of choice for connecting brands across the global woodworking landscape.
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IN PERSON<br />
“If you are looking to invest in a particular<br />
machinery for the long-run, I would<br />
recommend buying our machineries<br />
because they can last for many years<br />
in comparison to other manufacturers,<br />
enabling you to have a peace of mind<br />
when it comes to operation stability and<br />
consistency performance.”<br />
This statement by Brandon Lee,<br />
international marketing manager of<br />
Chinglun Machine Engineering, is his<br />
and the company’s usual response<br />
to potential customers who ask why<br />
their sanders and presses for plywood<br />
production are priced much higher than<br />
their competitors.<br />
Chinglun’s sanders<br />
“We want to<br />
gain recognition,<br />
even in the<br />
Western world”<br />
China-based Chinglun Machine Engineering<br />
wants to show the world their sanders and<br />
cold and hot presses for plywood production<br />
are here to stay for a good and long time, and<br />
beat allegations surrounding the poor quality<br />
of Chinese-made machines.<br />
By Yap Shi Quan<br />
“A lot of people over the years have<br />
had their scepticism towards Chinese<br />
machine manufacturers,” Lee<br />
elaborated. “But it is worthwhile doing<br />
business with us. We use good raw<br />
material and spare parts imported from<br />
international brands for our sanders and<br />
presses. The price is worth it to produce<br />
a good panel. Our technical specs are at<br />
the forefront of the game.”<br />
What Lee and Chinglun truly want<br />
to emphasise is they are not the<br />
run-of-the-mill Chinese machinery<br />
manufacturer that sells cheap and<br />
flimsy equipment; they are dedicated<br />
to making long-lasting, high-quality and<br />
reliable machines, and they are willing to<br />
put in the resources and effort.<br />
ALL THINGS PLYWOOD<br />
Originally founded in Taiwan, Chinglun<br />
moved to China back in the early 2000s<br />
because they saw the country’s huge<br />
potential. Chinese labour was cheap<br />
and there was a lack of machine<br />
manufacturers in China. To meet the<br />
growing demand for plywood there, and<br />
to avoid costly tariffs from exporting<br />
their machinery into the country,<br />
establishing themselves in there made<br />
more financial sense.<br />
Ever since then, Chinglun specialised<br />
in producing sanders and hot and cold<br />
presses, but it has also evolved provide<br />
plant design services for plywood<br />
manufacturing. If a customer comes<br />
JANUARY / FEBRUARY <strong>2024</strong> | PANELS & FURNITURE ASIA 25
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